SYM Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 1,500 clients last fiscal year.
SYM Financial reports 1,959 clients. They include 953 individual clients, 848 high-net-worth individuals, and 128 pension and profit-sharing plans. Of its assets, 88.4% ($5.14B across 6,626 accounts) are managed with discretion; $675M across 47 accounts are not. Of its clients, 1% are outside the U.S. It advised 32 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 49% | 7% |
| High-net-worth individuals | 43% | 58% |
| Pension and profit-sharing plans | 7% | 20% |
| Charitable organizations | <1% | 14% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 953 | $416M | 7.2% | $436K |
| High-net-worth individuals | 848 | $3.39B | 58.3% | $3.99M |
| Pension and profit-sharing plans | 128 | $1.14B | 19.6% | $8.9M |
| Charitable organizations | 10 | $815M | 14.0% | $81.5M |
| Corporations and other businesses | 20 | $56M | 1.0% | $2.8M |
| Total | 1,959 | $5.81B | 100% | $2.97M |
- Clients
- 953
- Regulatory AUM
- $416M
- AUM share
- 7.2%
- Avg. per client
- $436K
- Clients
- 848
- Regulatory AUM
- $3.39B
- AUM share
- 58.3%
- Avg. per client
- $3.99M
- Clients
- 128
- Regulatory AUM
- $1.14B
- AUM share
- 19.6%
- Avg. per client
- $8.9M
- Clients
- 10
- Regulatory AUM
- $815M
- AUM share
- 14.0%
- Avg. per client
- $81.5M
- Clients
- 20
- Regulatory AUM
- $56M
- AUM share
- 1.0%
- Avg. per client
- $2.8M
Total
- Clients
- 1,959
- Regulatory AUM
- $5.81B
- AUM share
- 100%
- Avg. per client
- $2.97M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 32
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1500
SYM Financial is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Portfolio Management
- Asset-based annual fee generally less than or equal to 1.25% of assets under management, as set in the client's agreement.
- Wealth Management
- Asset-based annual fee, tiered by assets and generally from 0.30% to 1.50% as set in the client's agreement; minimum annual fee generally no less than $2,500.
Jerald Yeager is CEO; the leadership team includes President Rodney Coleman, Chief Investment Officer Andrew Popenfoose and Chief Financial Officer Kristin Black. It has 84 employees, 49 of them in advisory roles.
Leadership
Jerald YeagerChief Executive Officer- Rodney ColemanPresident
Kristin BlackChief Financial Officer
Crystal AllenChief Compliance Officer- Andrew PopenfooseChief Investment Officer
Stephen YeagerSenior- Robert WhickerSenior Financial Advisor
Investment adviser representatives
33 representatives listed in the SEC register as of 9 October 2026.
- Bryan Stephen Aanderud
- Thomas Robert Ackmann
- Keith Andrew Beers
- Shane Michael Bradley
- Joseph Ethan Brown
- Austin Johnson Burrows
- Adam Robert Cash
- Sarah Lee Delahanty
- Dennis Paul Dornbier II
- Bradley Scott Duling
- Nicholas Eugene Gray
- Richard Edward Harrison
- Michelle Marie Hipskind
- Jonathan P Hueftle
- Zachary Scott Kern
- Stephen Lamont Lawler
- Jamie Lynn Mitchell
- Janae D O'Rourke
- Tyler Scott Ostrom
- Octavian Tuturu Sayumwe
- Jonathan Thomas Slocum
- Tyler Daniel Snover
- Evan Timothy Stark
- Benjamin Keith Streeter
- Brian Ernest Swinehart
- Logan Schuyler Timbrook
- Gabriella Diana Tucker
- Derek Scott Weed
Staff
- 84 employees
- 49 in advisory functions
- 33 state-registered reps
- Owns 10% to 25% of Sym Financial Corporation
Rodney Coleman
Control person · since May 2010
- Owns 10% to 25% of Sym Financial Corporation
Stephen Yeager
Control person · since October 2000
- Owns 10% to 25% of Sym Financial Corporation
Robert Whicker
Control person · since August 2010
- Owns 5% to 10% of Sym Financial Corporation
Jerald Yeager
Control person · since May 2003
- Owns 5% to 10% of Sym Financial Corporation
Andrew Popenfoose
Control person · since October 2016
SYM Financial’s regulatory assets grew 1.9× from $3.12B (March 2021) to $5.81B (March 2026); clients rose from 1,188 to 1,959 and employees from 58 to 84.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $5.81B | 1,959 | 84 | 6 |
| July 2025 | $4.88B | 1,801 | 74 | 5 |
| March 2024 | $4.06B | 1,660 | 75 | 5 |
| July 2023 | $3.33B | 1,458 | 67 | 5 |
| March 2022 | $3.71B | 1,325 | 62 | 5 |
| March 2021 | $3.12B | 1,188 | 58 | 5 |
Besides its headquarters, SYM Financial has 5 offices, with 6 listed addresses in Indiana, Michigan and Tennessee.
Indiana · 4 listed addresses
- 801 Park Ave, Winona LakeHQ
- 9100 Keystone Crossing, Indianapolis
- 7030 Pointe Inverness Way, Fort Wayne
- 4215 Edison Lakes Parkway, Mishawaka
Michigan · 1 listed address
- 414 Townsend St., Midland
Tennessee · 1 listed address
- 3000 Meridian BLVD, Franklin
Contact and registration details
- Legal name
- Sym Financial Corporation
- Headquarters
- 801 Park Ave, Winona Lake, IN 46590
- Website
- sym.com
- Phone
- 800-888-7968
- SEC file
- 801-23944
- Structure
- Indiana corporation
- Fiscal year end
- December
SYM Financial uses Charles Schwab ($4.01B, 79%) and Fidelity ($1.06B, 21%) as custodians for its separately managed accounts. SYM Financial has custody of $2.32B in client assets for 1,037 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $4.01B79%
- FidelityNational Financial Services LLC · Covington, KY · $1.06B21%
At year end, SYM Financial’s separately managed accounts were mostly in funds (94%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.24B across 531 positions; the largest are Dimensional ETF Trust (22.3%), Dimensional ETF Trust (12.6%) and Wisdomtree TR (9.2%).
What the accounts hold
- Stocks4%
- Funds94%
- Registered funds89%
- Pooled vehicles5%
- Bonds1%
- Cash1%
Reported 13F holdings
- $1.24B
- Reported 13F value
- 531
- Positions
- 74.4%
- In the 10 largest
- +24.3%
- Value vs. prior quarter
- Dimensional ETF Trust · Intl Core EQT MK22.3%
- Dimensional ETF Trust · US Core EQT Mkt12.6%
- Wisdomtree TR · Internationl Efi9.2%
- Vanguard Index Fds · Mcap VL Idxvip9.0%
- Vanguard Index Fds · Total Stk Mkt8.0%
- iShares TR · US Treas BD ETF7.0%
- Schwab Strategic TR · US Brd Mkt ETF2.8%
- Dow Hldgs Inc.1.2%
- Apple Inc.1.1%
- Vanguard Admiral Fds Inc. · Smlcp 600 Val1.1%
Together, the ten largest are 74.4% of reported value.
How many clients does SYM Financial have?
SYM Financial has 1,959 clients and manages $5.81 billion for them, as of March 2026. They include 953 individual clients, 848 high-net-worth individuals, and 128 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does SYM Financial offer?
SYM Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does SYM Financial use?
SYM Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $4.01B and National Financial Services LLC (Covington, KY), with $1.06B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does SYM Financial have?
SYM Financial has 33 investment adviser representatives registered with state securities authorities, out of 84 employees, and 49 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does SYM Financial invest in?
At the end of its last fiscal year, SYM Financial’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 5% pooled vehicles (private funds and similar), 4% exchange-traded equities, 1% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns SYM Financial?
SYM Financial’s direct owners are Jerald Yeager, Rodney Coleman, Stephen Yeager, Robert Whicker and Andrew Popenfoose, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does SYM Financial get paid?
SYM Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact SYM Financial?
SYM Financial’s main office is at 801 Park Ave, Winona Lake, IN 46590. Its phone number is 800-888-7968. Its website is sym.com.