SWMG provides financial planning, portfolio management for individuals and small businesses, educational seminars, estate planning, insurance, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
SWMG reports 429 clients. They include 268 individual clients and 161 high-net-worth individuals. Of its assets, 98.8% ($425M across 1,600 accounts) are managed with discretion; $5.14M across 52 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 23% |
| High-net-worth individuals | 38% | 77% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 268 | $100M | 23.2% | $373K |
| High-net-worth individuals | 161 | $330M | 76.8% | $2.05M |
| Total | 429 | $430M | 100% | $1M |
- Clients
- 268
- Regulatory AUM
- $100M
- AUM share
- 23.2%
- Avg. per client
- $373K
- Clients
- 161
- Regulatory AUM
- $330M
- AUM share
- 76.8%
- Avg. per client
- $2.05M
Total
- Clients
- 429
- Regulatory AUM
- $430M
- AUM share
- 100%
- Avg. per client
- $1M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
SWMG charges 0.50%–1.50% a year for its Investment Management Fee Schedule. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive and Modular Financial Planning
- Comprehensive financial planning and modular financial planning and consulting each range from $5,000 to $50,000.
- Estate Planning
- A simple will is $1,500 single or $2,500 married; a revocable trust plan is $3,000 single or $4,000 married; deed transfers are $175 per property.
- Financial Seminars and Workshops
- Financial seminars and workshops cost $59 to $69 per course.
- Hourly Financial Planning and Consulting
- Hourly financial planning and consulting is $500 per hour, with a two-hour minimum for ad-hoc planning and consulting services.
Joshua Strittmatter owns 75% or more of SWMG. It has 19 employees, 5 of them in advisory roles.
Staff
- 19 employees
- 5 in advisory functions
- 5 state-registered reps
- 2 broker-dealer reps
- 2 insurance agents
- Owns 75% or more of SWMG, LLC
Joshua Strittmatter
Control person · since January 2013
SWMG’s regulatory assets grew 2.7× from $159M (March 2021) to $430M (August 2026); clients fell from 928 to 429 and employees rose from 2 to 19.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Aug 2026August 2026 | $430M | 429 | 19 | 1 |
| Jul 2025July 2025 | $320M | 343 | 5 | 1 |
| Apr 2024April 2024 | $249M | 302 | 5 | 1 |
| May 2023May 2023 | $196M | 295 | 5 | 1 |
| Mar 2022March 2022 | $222M | 282 | 4 | 1 |
| Mar 2021March 2021 | $159M | 928 | 2 | 1 |
Besides its headquarters, SWMG has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 3343 Locke Ave, Ste 107, Fort WorthHQ
Contact and registration details
- Legal name
- SWMG, LLC
- Headquarters
- 3343 Locke Ave, Ste 107, Fort Worth, TX 76107
- Website
- strittmatterwealth.com
- Phone
- 817-210-3444
- @swmg-llc
- SEC file
- 801-116898
- Founded
- 2012
- Structure
- Texas LLC
- Fiscal year end
- December
SWMG’s named custodians for separately managed accounts are Pershing ($416M, 99%) and Charles Schwab ($4.19M, 1%). SWMG does not have custody of client assets.
- PershingPershing LLC · Jersey City, NJ · $416M99%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $4.19M1%
At year end, SWMG’s separately managed accounts were mostly in stocks (78%) and bonds (18%). Its reported 13F holdings for the quarter ended 30 June 2026 total $424M across 100 positions; the largest are iShares TR (26.9%), iShares TR (8.2%) and SPDR Series Trust (5.7%).
What the accounts hold
- Stocks78%
- Funds4%
- Bonds18%
How many clients does SWMG have?
SWMG has 429 clients and manages $430 million for them, as of August 2026. They include 268 individual clients and 161 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 August 2026
What services does SWMG offer?
SWMG provides financial planning, portfolio management for individuals and small businesses, educational seminars, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does SWMG charge?
SWMG charges 0.50%–1.50% a year for its Investment Management Fee Schedule.
Which custodians does SWMG use?
SWMG’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $416M and Charles Schwab & Co., Inc. (Westlake, TX), with $4.19M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 August 2026
How many financial advisors does SWMG have?
SWMG has 5 investment adviser representatives registered with state securities authorities, out of 19 employees, and 5 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does SWMG invest in?
At the end of its last fiscal year, SWMG’s separately managed accounts held 78% exchange-traded equities, 18% U.S. government and agency bonds and 4% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns SWMG?
SWMG’s direct owner is Joshua Strittmatter (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 20 August 2026
How does SWMG get paid?
SWMG is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact SWMG?
SWMG’s main office is at 3343 Locke Ave, Ste 107, Fort Worth, TX 76107. Its phone number is 817-210-3444. Its website is strittmatterwealth.com.
