Strategy Financial Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, publishing newsletters, and educational seminars.
Strategy Financial Services reports 1,051 clients. They include 898 individual clients and 153 high-net-worth individuals. Of its assets, 100.0% ($367M across 3,820 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 85% | 58% |
| High-net-worth individuals | 15% | 42% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 898 | $214M | 58.5% | $239K |
| High-net-worth individuals | 153 | $152M | 41.5% | $995K |
| Total | 1,051 | $367M | 100% | $349K |
- Clients
- 898
- Regulatory AUM
- $214M
- AUM share
- 58.5%
- Avg. per client
- $239K
- Clients
- 153
- Regulatory AUM
- $152M
- AUM share
- 41.5%
- Avg. per client
- $995K
Total
- Clients
- 1,051
- Regulatory AUM
- $367M
- AUM share
- 100%
- Avg. per client
- $349K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Strategy Financial Services charges 1.30%–1.80% a year for its Investment Management Fees. The whole portfolio is charged at the rate of its band. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.80% |
| $1M–$3M | 1.55% |
| $3M and above | 1.30% |
Fee details and sources
Other fees
- Financial Consulting
- Financial consulting is billed at $350 an hour, paid directly by the client, with a deposit of up to half the estimate; fees may be negotiable in certain circumstances.
CPG Group, LLC owns 75% or more of Strategy Financial Services and is in turn owned by Calvin Goetz (75% or more). The leadership team of Strategy Financial Services includes Chief Compliance Officer Calvin Goetz. It has 20 employees, 10 of them in advisory roles.
Leadership
- Calvin GoetzManager, Chief Compliance Officer
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
- Andrew James Abysalh
- Austin Matthew Castillo
- Rafael De Oliveira
- Richard John Defrancesco
- Charles Pick Dickens IV
- Calvin Peter Goetz
- Michael Paul Jukich II
- Jeremy Scott Kraut-Ordover
- John Langer
- Clayton Paul Netherlin
Staff
- 20 employees
- 10 in advisory functions
- 10 state-registered reps
- 13 insurance agents
- Owns 75% or more of Strategy Financial Services, LLC
CPG Group, LLC
Control person · since October 2012
- Owns 75% or more of CPG Group, LLC
Calvin Goetz
Control person · since July 2005
Strategy Financial Services’ regulatory assets grew 2.9× from $128M (March 2022) to $367M (March 2026); clients rose from 476 to 1,051 and employees from 13 to 20.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $367M | 1,051 | 20 | 4 |
| July 2025 | $280M | 992 | 14 | 4 |
| March 2024 | $181M | 764 | 14 | 4 |
| July 2023 | $136M | 575 | 16 | 4 |
| March 2022 | $128M | 476 | 13 | 5 |
Besides its headquarters, Strategy Financial Services has 3 offices, with 4 listed addresses in Arizona.
Arizona · 4 listed addresses
- 7010 E Chauncey Lane, #130, PhoenixHQ
- 8671 W. Union Hills Drive, Peoria
- 1846 E Innovation Park Drive, Oro Valley
- 4035 W. Chandler BLVD., Chandler
Other business names
Strategy Financial Services has reported 1 other business name to the SEC.
- Strategy Financial Services
Contact and registration details
- Legal name
- Strategy Financial Services, LLC
- Headquarters
- 7010 E Chauncey Lane, #130, Phoenix, AZ 85054
- Website
- strategyfinancialgroup.com
- Phone
- 602-343-9301
- @1166401
- SEC file
- 801-122298
- Structure
- Arizona LLC
- Fiscal year end
- December
Strategy Financial Services uses Fidelity ($336M) as custodian for its separately managed accounts. Strategy Financial Services has custody of $147M in client assets for 359 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $336M100%
At year end, Strategy Financial Services’ separately managed accounts were mostly in stocks (74%) and funds (21%).
What the accounts hold
- Stocks74%
- Funds21%
- Bonds1%
- Cash4%
How many clients does Strategy Financial Services have?
Strategy Financial Services has 1,051 clients and manages $367 million for them, as of March 2026. They include 898 individual clients and 153 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Strategy Financial Services offer?
Strategy Financial Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Strategy Financial Services charge?
Strategy Financial Services charges 1.30%–1.80% a year for its Investment Management Fees. The whole portfolio is charged at the rate of its band. The fee is billed in arrears and is negotiable.
Source: STRATEGY FINANCIAL GROUP ADV PART 2A 10.05.2026, filed 21 October 2026
Which custodians does Strategy Financial Services use?
Strategy Financial Services’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $336M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Strategy Financial Services have?
Strategy Financial Services has 10 investment adviser representatives registered with state securities authorities, out of 20 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Strategy Financial Services invest in?
At the end of its last fiscal year, Strategy Financial Services’ separately managed accounts held 74% exchange-traded equities, 21% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Strategy Financial Services?
Strategy Financial Services is owned through a holding company by Calvin Goetz. Its direct owner is CPG Group, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Strategy Financial Services get paid?
Strategy Financial Services is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Strategy Financial Services registered with the SEC?
Yes, Strategy Financial Services has been registered with the SEC as an investment adviser since 13 August 2021. Its CRD number is 164531 and its SEC file number is 801-122298.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact Strategy Financial Services?
Strategy Financial Services’ main office is at 7010 E Chauncey Lane, #130, Phoenix, AZ 85054. Its phone number is 602-343-9301. Its website is strategyfinancialgroup.com.