{"url":"https://nivawealth.com/firms/strategy-financial-services-164531","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/164531","regulatoryAum":366734230,"crd":"164531","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6922730","suffix":null,"lastName":"ABYSALH","firstName":"ANDREW","middleName":"JAMES"},{"crd":"6757866","suffix":null,"lastName":"Castillo","firstName":"Austin","middleName":"Matthew"},{"crd":"6473510","suffix":null,"lastName":"De Oliveira","firstName":"Rafael","middleName":null},{"crd":"6244490","suffix":null,"lastName":"DEFRANCESCO","firstName":"RICHARD","middleName":"JOHN"},{"crd":"7074265","suffix":"IV","lastName":"DICKENS","firstName":"CHARLES","middleName":"PICK"},{"crd":"5604158","suffix":null,"lastName":"GOETZ","firstName":"CALVIN","middleName":"PETER"},{"crd":"7715966","suffix":"II","lastName":"Jukich","firstName":"Michael","middleName":"Paul"},{"crd":"7847806","suffix":null,"lastName":"Kraut-Ordover","firstName":"Jeremy","middleName":"Scott"},{"crd":"7353353","suffix":null,"lastName":"Langer","firstName":"John","middleName":null},{"crd":"4197754","suffix":null,"lastName":"Netherlin","firstName":"Clayton","middleName":"Paul"}],"total":10,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2022-03-31","regulatoryAum":127820529,"clients":476,"employees":13,"offices":5},{"filedOn":"2023-07-10","regulatoryAum":135789796,"clients":575,"employees":16,"offices":4},{"filedOn":"2024-03-21","regulatoryAum":181497992,"clients":764,"employees":14,"offices":4},{"filedOn":"2025-07-18","regulatoryAum":279866584,"clients":992,"employees":14,"offices":4},{"filedOn":"2026-03-31","regulatoryAum":366734230,"clients":1051,"employees":20,"offices":4}],"secFileNumber":"801-122298","legalName":"Strategy Financial Services, LLC","displayName":"Strategy Financial Services","slug":"strategy-financial-services-164531","website":"https://strategyfinancialgroup.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/1166401/","xUrl":"https://x.com/StrategyFG","founded":null,"organization":"Arizona limited liability company","fiscalYearEnd":"December","headquarters":{"street":"7010 E Chauncey Lane, #130","city":"Phoenix","state":"AZ","stateName":"Arizona","country":"United States","postalCode":"85054"},"tradeNames":["Strategy Financial Services"],"registration":{"secApproved":"13 August 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":348938.3729781161,"staff":{"employees":20,"advisory":10,"brokerDealerReps":0,"insuranceAgents":13,"promoters":0},"aum":{"regulatory":366734230,"discretionary":366734230,"discretionaryAccounts":3820,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":898,"regulatoryAum":214468498},{"label":"High-net-worth individuals","clients":153,"regulatoryAum":152265732}],"feePrograms":[{"role":"main","program":"Investment Management Fees","feeBasis":"whole_balance","fee_tiers":[{"to":1000000,"pct":1.8,"from":0},{"to":3000000,"pct":1.55,"from":1000000},{"to":null,"pct":1.3,"from":3000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061868","versionId":1061868,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-10-21","documentName":"STRATEGY FINANCIAL GROUP ADV PART 2A 10.05.2026","fee_rate_low":1.3,"fee_rate_high":1.8,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Consulting","summary":"Financial consulting is billed at $350 an hour, paid directly by the client, with a deposit of up to half the estimate; fees may be negotiable in certain circumstances.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061868","versionId":1061868,"submittedOn":"2026-10-21","documentName":"STRATEGY FINANCIAL GROUP ADV PART 2A 10.05.2026"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T09:45:06.211087+00:00","documents":[{"name":"STRATEGY FINANCIAL GROUP ADV PART 2A 10.05.2026","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061868","versionId":1061868,"submittedOn":"2026-10-21"}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":335943023}],"custodyNote":"Strategy Financial Services has custody of $147M in client assets for 359 clients.","leadership":[{"name":"Calvin Goetz","title":"Manager, Chief Compliance Officer","crd":"5604158"}],"ownership":[{"label":"CPG Group, LLC","detail":"Member in the 75% or more ownership band and a control person, since October 2012."},{"label":"Calvin Goetz","detail":"Indirect owner: a member & manager of CPG Group, LLC in the 75% or more band and a control person, since July 2005.","parent":"CPG Group, LLC"}],"filedOffices":{"otherThanPrincipal":3,"privateResidences":0},"listedOfficeAddresses":4,"foreignOffices":[],"officesByState":[{"state":"Arizona","offices":4,"addresses":[{"street":"7010 E Chauncey Lane, #130","city":"Phoenix","headquarters":true},{"street":"8671 W. Union Hills Drive","city":"Peoria"},{"street":"1846 E Innovation Park Drive","city":"Oro Valley"},{"street":"4035 W. Chandler BLVD.","city":"Chandler"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"602-343-9301","stateRegisteredReps":10,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)","Publication of periodicals or newsletters","Educational seminars/workshops"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":74},{"label":"U.S. state and local bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":21},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/164531/PDF/164531.pdf","brochureDate":"21 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1061868","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Strategy Financial Services have?","answer":"Strategy Financial Services has 1,051 clients and manages $367 million for them, as of March 2026. They include 898 individual clients and 153 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Strategy Financial Services offer?","answer":"Strategy Financial Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Strategy Financial Services charge?","answer":"Strategy Financial Services charges 1.30%–1.80% a year for its Investment Management Fees. The whole portfolio is charged at the rate of its band. The fee is billed in arrears and is negotiable.","source":"STRATEGY FINANCIAL GROUP ADV PART 2A 10.05.2026, filed 21 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Strategy Financial Services use?","answer":"Strategy Financial Services’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $336M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Strategy Financial Services have?","answer":"Strategy Financial Services has 10 investment adviser representatives registered with state securities authorities, out of 20 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Strategy Financial Services invest in?","answer":"At the end of its last fiscal year, Strategy Financial Services’ separately managed accounts held 74% exchange-traded equities, 21% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Strategy Financial Services?","answer":"Strategy Financial Services is owned through a holding company by Calvin Goetz. Its direct owner is CPG Group, LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Strategy Financial Services get paid?","answer":"Strategy Financial Services is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Strategy Financial Services registered with the SEC?","answer":"Yes, Strategy Financial Services has been registered with the SEC as an investment adviser since 13 August 2021. Its CRD number is 164531 and its SEC file number is 801-122298.","source":"Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Strategy Financial Services?","answer":"Strategy Financial Services’ main office is at 7010 E Chauncey Lane, #130, Phoenix, AZ 85054. Its phone number is 602-343-9301. Its website is strategyfinancialgroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}