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Stone Steps Financial

Wealth managementRIA

Encinitas, CACRD 175289Updated

Stone Steps Financial is an investment adviser based in Encinitas, CA, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $147 million, as filed on 24 March 2026.

138
Clients
$1.06M
AUM per individual client
4
Advisory staff
7
Offices
See fees
Annual fee

From Form ADV filed 24 March 2026SEC record

Services and clients

Stone Steps Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.

Stone Steps Financial reports 138 clients. They include 86 individual clients and 52 high-net-worth individuals. Of its assets, 100.0% ($147M across 613 accounts) are managed with discretion.

Clients and assets by client type
Clients138 clients
Assets$147M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)62%34%
High-net-worth individuals38%66%
Client breakdown and activity details
Individuals (other than HNW)
Clients
86
Regulatory AUM
$49.4M
AUM share
33.7%
Avg. per client
$574K
High-net-worth individuals
Clients
52
Regulatory AUM
$97.2M
AUM share
66.3%
Avg. per client
$1.87M

Total

Clients
138
Regulatory AUM
$147M
AUM share
100%
Avg. per client
$1.06M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
51–100

Fees and minimums

Stone Steps Financial is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Financial planning, hourly
Financial planning is also offered at an hourly rate of $500.00, which may be negotiable in certain cases.
Retirement plan consulting
Plan consulting is a blended fee on plan assets: 0.75% on the first $1,000,000 down to 0.20% above $20,000,000, negotiable, paid quarterly in arrears.

Ownership and people

Scott Frank owns 75% or more of Stone Steps Financial. The leadership team of Stone Steps Financial includes Chief Compliance Officer Kingston Hollman. It has 6 employees, 4 of them in advisory roles.

Leadership

Investment adviser representatives

4 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 6 employees
  • 4 in advisory functions
  • 4 state-registered reps
Who owns the firm
Stone Steps Financial, LLC· the adviser
  • Scott Frank

    Control person · since March 2015

    Owns 75% or more of Stone Steps Financial, LLC

Growth and acquisitions

Stone Steps Financial’s regulatory assets grew from $105M (March 2025) to $147M (March 2026); clients rose from 91 to 138 and employees from 4 to 6.

By annual filing
Measure
Figures from each annual filing
Stone Steps Financial figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$147M13867
March 2025$105M9141

Offices and registration details

Besides its headquarters, Stone Steps Financial has 6 offices (2 private residences, listed without an address), with 5 listed addresses in California, Minnesota and Montana.

Listed office addresses by state

California · 3 listed addresses

  • 533 Second Street, Suite 207, EncinitasHQ
  • 1493 E Gem Circle, Palm Springs
  • 3925 Plateau Place, Carlsbad

Other business names

Stone Steps Financial has reported 1 other business name to the SEC.

  • New Leaf Financial Guidance

Contact and registration details

Legal name
Stone Steps Financial, LLC
Headquarters
533 Second Street, Suite 207, Encinitas, CA 92024
LinkedIn
@6423161
SEC file
801-131412
Structure
California LLC
Fiscal year end
December

Custodians

Stone Steps Financial uses Charles Schwab ($147M) as custodian for its separately managed accounts. Stone Steps Financial has custody of $6.12M in client assets for 13 clients.

Reported separately managed account assets by custodian
$147M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $147M100%

Investments and reported holdings

At year end, Stone Steps Financial’s separately managed accounts were mostly in funds (72%) and stocks (27%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks27%
  • Funds72%
  • Cash1%

Common questions

How many clients does Stone Steps Financial have?

Stone Steps Financial has 138 clients and manages $147 million for them, as of March 2026. They include 86 individual clients and 52 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026

What services does Stone Steps Financial offer?

Stone Steps Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Stone Steps Financial use?

Stone Steps Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $147M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026

How many financial advisors does Stone Steps Financial have?

Stone Steps Financial has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Stone Steps Financial invest in?

At the end of its last fiscal year, Stone Steps Financial’s separately managed accounts held 72% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities and 1% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Stone Steps Financial?

Stone Steps Financial’s direct owner is Scott Frank (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026

How does Stone Steps Financial get paid?

Stone Steps Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Stone Steps Financial?

Stone Steps Financial’s main office is at 533 Second Street, Suite 207, Encinitas, CA 92024. Its phone number is 760-456-7147. Its website is stonestepsfinancial.com.

Source: Form ADV Part 1A, Item 1.F, filed 24 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 24 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORM ADV PART 2A, submitted 24 March 2026.
  3. IAPD firm record, CRD 175289.
  4. SEC registered adviser data, annual Form ADV amendments filed 12 March 2025 to 24 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Stone Steps Financial, LLC, website.

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