Clients
Simplify Asset Management serves 44 clients, 43 of them investment companies. The average client has about $319 million with the firm.
- Investment companies43 clients100%
- Pooled investment vehicles1 clients0%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Investment companies | 43 | $14,049,269,652 | 100.0% | $326.7M |
| Pooled investment vehicles | 1 | $2,250,000 | 0.0% | $2.25M |
| Total | 44 | $14,051,519,652 | 100% | $319.4M |
- Clients
- 43
- Regulatory AUM
- $14,049,269,652
- Share
- 100.0%
- Avg. per client
- $326.7M
- Clients
- 1
- Regulatory AUM
- $2,250,000
- Share
- 0.0%
- Avg. per client
- $2.25M
Total
- Clients
- 44
- Regulatory AUM
- $14,051,519,652
- Share
- 100%
- Avg. per client
- $319.4M
What it does
Simplify Asset Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles and portfolio management for institutions. It is paid through a percentage of assets and performance-based fees.
Simplify Asset Management advises no private funds.
100.0% of assets ($14.05B across 44 accounts) are managed with discretion. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
Custodians
Simplify Asset Management does not have custody of client assets.
- All other custodians$14.05B100%
Ownership and leadership
Paul Kim owns 25% to 50% of Simplify Asset Management, and Paul Kim is its CEO.
- Owns 25% to 50% of Simplify Asset Management Inc.
Paul Kim
Control person · since February 2020
- Owns 25% to 50% of Simplify Asset Management Inc.
David Berns
Control person · since February 2020
- Owns 10% to 25% of Simplify Asset Management Inc.
Richard Kayne and Suzanna Kayne Living Trust
since October 2023
Richard Kayne
Trustee · Control person · since January 2022
Leadership
- Paul KimCo-Founder, Chief Executive Officer
- John RyuChief Financial Officer
- Fiona HoChief Operating Officer
- Albert MooreChief Compliance Officer
- David BernsCo-Founder, Chief Investment Officer
- Brian KelleherChief Revenue Officer
- Laurence KimChief Marketing Officer
Staff
- 45 employees
- 14 in advisory functions
- 2 state-registered reps
Reported holdings
Simplify Asset Management’s reported 13F holdings total $7.19B across 141 positions, and the ten largest make up 91.7% of it.
- $7.19B
- Reported 13F value
- 141
- Positions
- 91.7%
- In the 10 largest
- +10.3%
- Value vs. prior quarter
- Simplify Exchange Traded Fun · Govt Mone MA ETF68.4%
- iShares TR · Core S&P500 ETF10.9%
- iShares TR · Core US Aggbd ET6.9%
- Simplify Exchange Traded Fun · Short Term Trea1.4%
- Simplify Exchange Traded Fun · US Equity Income1.1%
- iShares Bitcoin Trust ETF · Shs Ben IntCall0.7%
- Simplify Exchange Traded Fun · Aggregate BD ETF0.6%
- SPDR Gold TR · Gold ShsCall0.6%
- Simplify Exchange Traded Fun · Treasury Opt Inc.0.6%
- Simplify Exchange Traded Fun · Natl Muni BD ETF0.5%
Together, the ten largest are 91.7% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $7.19B is not its $14.05B in regulatory assets and does not represent any individual client's portfolio.
Fees
Simplify Asset Management is paid through a percentage of assets under management and performance-based fees.
Simplify Asset Management’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Simplify Asset Management has 1 office, with 2 listed addresses across 2 states.
Nevada · 1 listed address
- 10845 Griffith Peak Drive, 2/F, Las VegasHQ
New York · 1 listed address
- 200 Broadway, New York
Registration details
- Legal name
- Simplify Asset Management Inc.
- Headquarters
- 10845 Griffith Peak Drive, 2/F, Las Vegas, NV 89135
- Phone
- 702-389-9705
- Website
- www.simplify.us
- SEC file
- 801-119255
- Structure
- Delaware corporation
- Fiscal year end
- June
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Simplify Asset Management have?
Simplify Asset Management has 44 clients and manages $14.1 billion for them, as of August 2026. They include 43 investment companies and 1 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 August 2026
What services does Simplify Asset Management offer?
Simplify Asset Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does Simplify Asset Management have?
Simplify Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 45 employees, and 14 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
Who owns Simplify Asset Management?
Simplify Asset Management’s direct owners are Paul Kim, David Berns, and Richard Kayne and Suzanna Kayne Living Trust, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 21 August 2026
How does Simplify Asset Management get paid?
Simplify Asset Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file