Secure Planning provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1–10 clients last fiscal year.
Secure Planning reports 529 clients. They include 510 individual clients and 19 high-net-worth individuals. Of its assets, 100.0% ($187M across 846 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 96% | 66% |
| High-net-worth individuals | 4% | 34% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 510 | $123M | 65.6% | $240K |
| High-net-worth individuals | 19 | $64.4M | 34.4% | $3.39M |
| Total | 529 | $187M | 100% | $354K |
- Clients
- 510
- Regulatory AUM
- $123M
- AUM share
- 65.6%
- Avg. per client
- $240K
- Clients
- 19
- Regulatory AUM
- $64.4M
- AUM share
- 34.4%
- Avg. per client
- $3.39M
Total
- Clients
- 529
- Regulatory AUM
- $187M
- AUM share
- 100%
- Avg. per client
- $354K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Secure Planning charges 0.55%–1.50% a year for its Asset Management Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.50% |
| $500K–$1M | 1.00% |
| $1M–$2M | 0.85% |
| $2M–$5M | 0.75% |
| $5M–$7M | 0.65% |
| $7M and above | 0.55% |
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed at a negotiable hourly fee of $150 to $500, paid in advance; a fixed fee may be negotiated.
Edward J. Mallon Revocable Trust, Edward J Mallon Trustee owns 75% or more of Secure Planning. The leadership team of Secure Planning includes President Edward John Jr Mallon and Chief Compliance Officer Julianne Mary Smith. It has 5 employees, 3 of them in advisory roles.
Leadership
- Edward John Jr MallonPresident/Trustee
- Julianne Mary SmithChief Compliance Officer
- Lisa Anne DuganExecutive Officer
- Karen Marie GendronFINOP
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 3 in advisory functions
- 4 state-registered reps
- 5 broker-dealer reps
- 1 insurance agent
- Owns 75% or more of Secure Planning, LLC
Edward J. Mallon Revocable Trust, Edward J Mallon Trustee
Control person · since October 1990
Secure Planning’s regulatory assets grew from $161M (March 2021) to $187M (May 2026); clients rose from 440 to 529 and employees fell from 6 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $187M | 529 | 5 | 2 |
| January 2025 | $169M | 515 | 6 | 2 |
| July 2024 | $163M | 527 | 6 | 2 |
| March 2023 | $152M | 927 | 6 | 2 |
| February 2022 | $177M | 468 | 6 | 2 |
| March 2021 | $161M | 440 | 6 | 2 |
Besides its headquarters, Secure Planning has 1 office, with 2 listed addresses in New Hampshire.
New Hampshire · 2 listed addresses
- 42 Middle St, PortsmouthHQ
- 23 High Street, Portsmouth
Other business names
Secure Planning has reported 1 other business name to the SEC.
- Finn Wealth Advisors
Contact and registration details
- Legal name
- Secure Planning, LLC
- Headquarters
- 42 Middle St, Portsmouth, NH 03801
- Website
- secureplanning.com
- Phone
- 603-433-5515
- @27217615
- SEC file
- 801-55630
- Structure
- New Hampshire LLC
- Fiscal year end
- December
Secure Planning uses SEI Investments Distribution ($162M, 86%) and Charles Schwab ($25.4M, 14%) as custodians for its separately managed accounts. Secure Planning does not have custody of client assets.
- SEI Investments DistributionSEI Investments Distribution Co. · Oaks, PA · $162M86%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $25.4M14%
At year end, Secure Planning’s separately managed accounts were mostly in funds (86%) and cash (14%).
What the accounts hold
- Funds86%
- Cash14%
How many clients does Secure Planning have?
Secure Planning has 529 clients and manages $187 million for them, as of May 2026. They include 510 individual clients and 19 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 May 2026
What services does Secure Planning offer?
Secure Planning provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Secure Planning charge?
Secure Planning charges 0.55%–1.50% a year for its Asset Management Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: SECURE PLANNING, LLC ADV DISCLOSURE BROCHURE, filed 26 March 2026
Which custodians does Secure Planning use?
Secure Planning’s separately managed account assets are held at SEI Investments Distribution Co. (Oaks, PA), with $162M and Charles Schwab & Co., Inc. (Westlake, TX), with $25.4M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 May 2026
How many financial advisors does Secure Planning have?
Secure Planning has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Secure Planning invest in?
At the end of its last fiscal year, Secure Planning’s separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs) and 14% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Secure Planning?
Secure Planning’s direct owner is Edward J. Mallon Revocable Trust, Edward J Mallon Trustee (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 May 2026
How does Secure Planning get paid?
Secure Planning is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Secure Planning registered with the SEC?
Yes, Secure Planning has been registered with the SEC as an investment adviser since 19 June 1998. Its CRD number is 42179 and its SEC file number is 801-55630.
Source: Form ADV Part 1A, Item 1, filed 6 May 2026; IAPD firm record
How do I contact Secure Planning?
Secure Planning’s main office is at 42 Middle St, Portsmouth, NH 03801. Its phone number is 603-433-5515. Its website is secureplanning.com.