Sage Rhino Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Sage Rhino Capital reports 196 clients. They include 139 high-net-worth individuals, 53 individual clients, and 2 pension and profit-sharing plans. Of its assets, 100.0% ($884M across 1,502 accounts) are managed with discretion. Of its clients, 2% are outside the U.S. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 27% | 2% |
| High-net-worth individuals | 71% | 96% |
| Pension and profit-sharing plans | 1% | 1% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 53 | $20.7M | 2.3% | $390K |
| High-net-worth individuals | 139 | $850M | 96.2% | $6.12M |
| Pension and profit-sharing plans | Fewer than 5 | $10.2M | 1.2% | $5.09M |
| Corporations and other businesses | Fewer than 5 | $2.42M | 0.3% | $1.21M |
| Total | 196 | $884M | 100% | — |
- Clients
- 53
- Regulatory AUM
- $20.7M
- AUM share
- 2.3%
- Avg. per client
- $390K
- Clients
- 139
- Regulatory AUM
- $850M
- AUM share
- 96.2%
- Avg. per client
- $6.12M
- Clients
- Fewer than 5
- Regulatory AUM
- $10.2M
- AUM share
- 1.2%
- Avg. per client
- $5.09M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.42M
- AUM share
- 0.3%
- Avg. per client
- $1.21M
Total
- Clients
- 196
- Regulatory AUM
- $884M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Sage Rhino Capital charges up to 1.50% a year for its Asset Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning & Consulting
- Financial planning and consulting is billed hourly at up to $500, or as a flat fee not exceeding $250,000.
Lotsvin-Novak Family Revocable Trust U/A Dated May 18th, 2007 owns 75% or more of Sage Rhino Capital and is in turn owned by Igor Lotsvin (50–75%) and Caroline Novak (50–75%). It has 10 employees, 4 of them in advisory roles.
Leadership
- David ChuChief Finanical Officer
- Dana Franco-YoungChief
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
Staff
- 10 employees
- 4 in advisory functions
- 10 state-registered reps
- 1 soliciting firm
- Owns 75% or more of Sage Rhino Capital LLC
Lotsvin-Novak Family Revocable Trust U/A Dated May 18th, 2007
Control person · since January 2020
- Owns 50% to 75% of Lotsvin-Novak Family Revocable Trust U/A Dated May 18th, 2007
Igor Lotsvin
Control person · since May 2007
- Owns 50% to 75% of Lotsvin-Novak Family Revocable Trust U/A Dated May 18th, 2007
Caroline Novak
Control person · since May 2007
- Owns 75% or more of Sage Rhino Capital LLC
Lotsvin-Novak Family Revocable
Control person · since January 2020
Sage Rhino Capital’s regulatory assets grew from $600M (March 2021) to $884M (March 2026); clients rose from 135 to 196 and employees from 7 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $884M | 196 | 10 | 1 |
| March 2025 | $787M | 192 | 9 | 1 |
| April 2024 | $712M | 185 | 8 | 1 |
| April 2023 | $617M | 169 | 10 | 1 |
| March 2022 | $747M | 160 | 10 | 1 |
| March 2021 | $600M | 135 | 7 | 1 |
Besides its headquarters, Sage Rhino Capital has 0 offices, with 1 listed address in California.
California · 1 listed address
- 101 Jefferson Drive, Menlo ParkHQ
Contact and registration details
- Legal name
- Sage Rhino Capital LLC
- Headquarters
- 101 Jefferson Drive, Menlo Park, CA 94025
- Website
- sagerhino.com
- Phone
- 650-352-5600
- @sage-rhino-capital-llc
- SEC file
- 801-112150
- Founded
- 2017
- Structure
- California LLC
- Fiscal year end
- December
Sage Rhino Capital uses Fidelity ($638M, 73%) and Charles Schwab ($237M, 27%) as custodians for its separately managed accounts. Sage Rhino Capital has custody of $75.7M in client assets for 225 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $638M73%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $237M27%
At year end, Sage Rhino Capital’s separately managed accounts were mostly in stocks (88%). Its reported 13F holdings for the quarter ended 30 June 2026 total $617M across 385 positions; the largest are Vanguard Index Fds (3.2%), Vanguard Index Fds (3.2%) and Goldman Sachs ETF TR (3.0%).
What the accounts hold
- Stocks88%
- Exchange-traded equities87%
- Non-exchange-traded equities1%
- Bonds7%
- State and local bonds5%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash4%
- Other1%
- Variable annuities1%
Reported 13F holdings
- $617M
- Reported 13F value
- 385
- Positions
- 27.2%
- In the 10 largest
- +15.5%
- Value vs. prior quarter
- Vanguard Index Fds · Small CP ETF3.2%
- Vanguard Index Fds · Mid Cap ETF3.2%
- Goldman Sachs ETF TR · Acces Treasury3.0%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt2.9%
- American Centy ETF TR · US Sml CP Valu2.9%
- iShares TR · Core MSCI Eafe2.8%
- Vanguard BD Index Fds · Total Bnd Mrkt2.6%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD2.3%
- Vanguard Scottsdale Fds · Int-term Corp.2.3%
- Apple Inc.2.0%
Together, the ten largest are 27.2% of reported value.
How many clients does Sage Rhino Capital have?
Sage Rhino Capital has 196 clients and manages $884 million for them, as of March 2026. They include 139 high-net-worth individuals, 53 individual clients, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Sage Rhino Capital offer?
Sage Rhino Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Sage Rhino Capital charge?
Sage Rhino Capital charges up to 1.50% a year for its Asset Management. The fee is billed in advance and is negotiable.
Which custodians does Sage Rhino Capital use?
Sage Rhino Capital’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $638M and Charles Schwab & Co., Inc. (San Francisco, CA), with $237M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does Sage Rhino Capital have?
Sage Rhino Capital has 10 investment adviser representatives registered with state securities authorities, out of 10 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sage Rhino Capital invest in?
At the end of its last fiscal year, Sage Rhino Capital’s separately managed accounts held 87% exchange-traded equities, 5% state and local bonds, 4% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sage Rhino Capital?
Sage Rhino Capital is owned through a trust by Igor Lotsvin and Caroline Novak. Its direct owners are Lotsvin-Novak Family Revocable Trust U/A Dated May 18th, 2007 (75% or more) and Lotsvin-Novak Family Revocable (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Sage Rhino Capital get paid?
Sage Rhino Capital is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sage Rhino Capital?
Sage Rhino Capital’s main office is at 101 Jefferson Drive, Menlo Park, CA 94025. Its phone number is 650-352-5600. Its website is sagerhino.com.