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Dana Franco-Young

Chief at Sage Rhino Capital in Federal Way, WA

Investment adviser registrationUpdated

Dana Franco-Young is Chief of Sage Rhino Capital LLC, an investment adviser managing $884M, and works from its Federal Way, WA office. Dana Franco-Young has been registered as an investment adviser representative through Sage Rhino Capital since 15 December 2017, has 26 years in the industry across 3 firms and has passed the Series 7, Series 66, Series 10 and Series 9.

26
Years in industry
8
Years at firm
3
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Dana Franco-Young has been Chief of Sage Rhino Capital since January 2023, is a control person of the firm and directly owns under 5% of it.

Sage Rhino Capital LLC is a Menlo Park, CA firm with $884M under management, 196 clients and 4 advisers in one office, as of its March 2026 filing.

Dana Franco-Young’s longest registration was 14 years at Merrill Lynch, Pierce, Fenner & Smith Incorporated (2003–2017). Before joining Sage Rhino Capital in 2017, Dana Franco-Young was registered through Merrill Lynch, Pierce, Fenner & Smith Incorporated and Salomon Smith Barney Inc.

  1. – present · 8 years
    Federal Way, WA · Adviser representative · Firm CRD 290148
  2. Merrill Lynch, Pierce, Fenner & Smith Incorporated
    – · 14 years
    Menlo Park, CA · Adviser representative · Firm CRD 7691
  3. Salomon Smith Barney Inc.
    – · 1 year
    Palo Alto, CA · Adviser representative · Firm CRD 7059

Credentials and registrations

Investment adviser representative registrations

Dana Franco-Young is registered as an investment adviser representative in Washington, since November 2024.

  • WashingtonSince 15 November 2024

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 916 May 2008
Name
General Securities Sales Supervisor - Options Module Examination
Series 1012 April 2008
Name
General Securities Sales Supervisor - General Module Examination
Series 664 August 2000
Name
Uniform Combined State Law Examination
Series 717 August 1999
Name
General Securities Representative Examination

Key facts

Full name
Dana Elaine Franco-Young
CRD
3013692
Firm
Sage Rhino Capital · CRD 290148
Role
Chief
Office
Federal Way, WA
Registration
Investment adviser registration
In the industry since
March 2000
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Dana Franco-Young work?

Dana Franco-Young has been Chief of Sage Rhino Capital LLC since January 2023, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 25 March 2026

Is Dana Franco-Young a financial advisor?

Yes. Dana Franco-Young has a current investment-adviser registration in Washington, through Sage Rhino Capital since December 2017.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Dana Franco-Young have?

Dana Franco-Young has 26 years in the financial industry, since March 2000, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Dana Franco-Young passed?

Dana Franco-Young has passed 4 licensing exams: the Series 7, Series 66, Series 10 and Series 9. The earliest, the Series 7, was passed in August 1999. FINRA credited Dana Franco-Young with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Dana Franco-Young work before Sage Rhino Capital?

Before Sage Rhino Capital, Dana Franco-Young was registered through Salomon Smith Barney Inc., December 2000 to June 2002.

Source: IAPD individual record, checked 22 October 2026

Where is Dana Franco-Young based?

Dana Franco-Young’s registered office is in Federal Way, WA.

Source: IAPD individual record, checked 22 October 2026

Is Dana Franco-Young registered with FINRA?

No. Dana Franco-Young has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Dana Franco-Young’s record?

Search CRD 3013692 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Dana Franco-Young’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Sage Rhino Capital

Sources

  1. IAPD individual record, CRD 3013692, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Sage Rhino Capital LLC, filed 25 March 2026. Title, control and ownership bands.