RPS Advisory Solutions provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles. Financial planning was provided to 11–25 clients last fiscal year.
RPS Advisory Solutions reports 1,212 clients. They include 1,136 individual clients, 74 high-net-worth individuals and 2 charitable organizations. Of its assets, 100.0% ($467M across 2,812 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $56.5M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 94% | 65% |
| High-net-worth individuals | 6% | 35% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,136 | $303M | 64.9% | $267K |
| High-net-worth individuals | 74 | $163M | 34.8% | $2.2M |
| Charitable organizations | Fewer than 5 | $1.13M | 0.2% | $567K |
| Total | 1,212 | $467M | 100% | — |
- Clients
- 1,136
- Regulatory AUM
- $303M
- AUM share
- 64.9%
- Avg. per client
- $267K
- Clients
- 74
- Regulatory AUM
- $163M
- AUM share
- 34.8%
- Avg. per client
- $2.2M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.13M
- AUM share
- 0.2%
- Avg. per client
- $567K
Total
- Clients
- 1,212
- Regulatory AUM
- $467M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
RPS Advisory Solutions is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed hourly at up to $300 an hour or as a fixed engagement fee from $500 to $10,000; ongoing planning support is an annual fixed fee from $1,200 to $4,800, billed monthly.
Michael Ellison owns 75% or more of RPS Advisory Solutions. The leadership team of RPS Advisory Solutions includes President Michael Ellison and Chief Compliance Officer Sonia Goforth. It has 10 employees, 5 of them in advisory roles.
Staff
- 10 employees
- 5 in advisory functions
- 5 state-registered reps
- 4 broker-dealer reps
- 5 insurance agents
- Owns 75% or more of RPS Advisory Solutions, LLC
Michael Ellison
Control person · since December 2019
RPS Advisory Solutions’ regulatory assets grew 3.9× from $119M (May 2021) to $467M (July 2026); clients rose from 472 to 1,212 and employees from 5 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $467M | 1,212 | 10 | 2 |
| Jul 2025July 2025 | $377M | 1,066 | 20 | 4 |
| Jul 2024July 2024 | $285M | 1,032 | 18 | 4 |
| Jun 2023June 2023 | $195M | 1,498 | 9 | 3 |
| Jun 2022June 2022 | $104M | 654 | 6 | 1 |
| May 2021May 2021 | $119M | 472 | 5 | 2 |
Besides its headquarters, RPS Advisory Solutions has 1 office, with 2 listed addresses in 1 state.
Kentucky · 2 listed addresses
- 3432 Stony Spring Circle, LouisvilleHQ
- 105 Park Place, Covington
Other business names
RPS Advisory Solutions has reported 1 other business name to the SEC.
- Retirement Planning Solutions
Contact and registration details
- Legal name
- RPS Advisory Solutions, LLC
- Headquarters
- 3432 Stony Spring Circle, Louisville, KY 40220
- Phone
- 502-499-5668
- @retirementplanningsolutions
- SEC file
- 801-119926
- Structure
- Kentucky LLC
- Fiscal year end
- December
RPS Advisory Solutions’ named custodian for separately managed accounts is Charles Schwab ($390M). RPS Advisory Solutions has custody of $75.3M for 398 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Boston, MA · $390M100%
At year end, RPS Advisory Solutions’ separately managed accounts were mostly in funds (58%) and stocks (17%). Its reported 13F holdings for the quarter ended 30 June 2026 total $151M across 104 positions; the largest are Apple Inc. (21.7%), iShares TR (20.6%) and Nvidia Corporation (3.8%).
What the accounts hold
- Stocks17%
- Funds58%
- Registered funds43%
- Pooled vehicles15%
- Cash4%
- Other21%
- Structured notes21%
How many clients does RPS Advisory Solutions have?
RPS Advisory Solutions has 1,212 clients and manages $467 million for them, as of July 2026. They include 1,136 individual clients, 74 high-net-worth individuals and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 July 2026
What services does RPS Advisory Solutions offer?
RPS Advisory Solutions provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does RPS Advisory Solutions use?
RPS Advisory Solutions’ separately managed account assets are held at Charles Schwab & Co., Inc. (Boston, MA), with $390M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 July 2026
How many financial advisors does RPS Advisory Solutions have?
RPS Advisory Solutions has 5 investment adviser representatives registered with state securities authorities, out of 10 employees, and 5 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RPS Advisory Solutions invest in?
At the end of its last fiscal year, RPS Advisory Solutions’ separately managed accounts held 43% registered funds (mutual funds, ETFs, BDCs), 21% other, 17% exchange-traded equities, 15% pooled vehicles (private funds and similar) and 4% cash and equivalents. The 21% other category is described as: Structured Notes.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RPS Advisory Solutions?
RPS Advisory Solutions’ direct owner is Michael Ellison (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 15 July 2026
How does RPS Advisory Solutions get paid?
RPS Advisory Solutions is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RPS Advisory Solutions?
RPS Advisory Solutions’ main office is at 3432 Stony Spring Circle, Louisville, KY 40220. Its phone number is 502-499-5668. Its website is retirementplanningsolutions.com.