RM Financial Services provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 26–50 clients last fiscal year.
RM Financial Services reports 402 clients. They include 271 individual clients, 119 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 96.5% ($237M across 975 accounts) are managed with discretion; $8.66M across 5 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 29% |
| High-net-worth individuals | 30% | 67% |
| Pension and profit-sharing plans | 1% | 4% |
| Charitable organizations | <1% | <1% |
| State or municipal government entities | <1% | <1% |
| Other client typesCorporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 271 | $70.1M | 28.5% | $259K |
| High-net-worth individuals | 119 | $164M | 66.7% | $1.38M |
| Pension and profit-sharing plans | 5 | $8.66M | 3.5% | $1.73M |
| Charitable organizations | Fewer than 5 | $732K | 0.3% | $366K |
| State or municipal government entities | Fewer than 5 | $717K | 0.3% | $717K |
| Corporations and other businesses | Fewer than 5 | $1.59M | 0.6% | $397K |
| Total | 402 | $245M | 100% | — |
- Clients
- 271
- Regulatory AUM
- $70.1M
- AUM share
- 28.5%
- Avg. per client
- $259K
- Clients
- 119
- Regulatory AUM
- $164M
- AUM share
- 66.7%
- Avg. per client
- $1.38M
- Clients
- 5
- Regulatory AUM
- $8.66M
- AUM share
- 3.5%
- Avg. per client
- $1.73M
- Clients
- Fewer than 5
- Regulatory AUM
- $732K
- AUM share
- 0.3%
- Avg. per client
- $366K
- Clients
- Fewer than 5
- Regulatory AUM
- $717K
- AUM share
- 0.3%
- Avg. per client
- $717K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.59M
- AUM share
- 0.6%
- Avg. per client
- $397K
Total
- Clients
- 402
- Regulatory AUM
- $245M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
RM Financial Services charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 1.25% |
| $250K–$500K | 1.00% |
| $500K–$1M | 0.90% |
| $1M–$4M | 0.75% |
| $4M and above | 0.50% |
Fee details and sources
Other fees
- 529 and ABLE Accounts Held Directly with American Funds
- A fee of up to 0.50% on an annual basis, in addition to the main schedule; these assets do not count toward breakpoints.
- Financial Planning
- Billed hourly at $250, or as a fixed fee negotiated from the expected hours at that hourly rate.
- Pension Consulting
- Advisory fees for pension consulting services are up to 1%, paid quarterly in arrears.
Aaron Rugh owns 50% to 75% of RM Financial Services. Aaron Rugh is CEO; the leadership team includes President Mark Macleod and Chief Compliance Officer Cayla Moore. It has 4 employees, 3 of them in advisory roles.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 broker-dealer reps
- 3 insurance agents
- Owns 50% to 75% of RM Financial Services, LLC
Aaron Rugh
Control person · since May 2019
- Owns 50% to 75% of RM Financial Services, LLC
Mark Macleod
Control person · since May 2019
RM Financial Services’ regulatory assets grew 2.0× from $126M (April 2021) to $245M (March 2026); clients rose from 200 to 402 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $245M | 402 | 4 | 2 |
| Apr 2025April 2025 | $221M | 364 | 5 | 2 |
| Mar 2024March 2024 | $208M | 502 | 5 | 2 |
| Jul 2023July 2023 | $172M | 352 | 6 | 2 |
| Mar 2022March 2022 | $168M | 291 | 5 | 1 |
| Apr 2021April 2021 | $126M | 200 | 4 | 1 |
Besides its headquarters, RM Financial Services has 1 office, with 2 listed addresses across 2 states.
Florida · 1 listed address
- 219 NW 12th Street, Delray Beach
Maine · 1 listed address
- 362 US Route One, FalmouthHQ
Contact and registration details
- Legal name
- RM Financial Services, LLC
- Headquarters
- 362 US Route One, Falmouth, ME 04105
- Website
- rmfsllc.com
- Phone
- 207-781-7637
- SEC file
- 801-120468
- Structure
- Maine LLC
- Fiscal year end
- December
RM Financial Services’ named custodian for separately managed accounts is Charles Schwab ($228M). RM Financial Services does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $228M100%
At year end, RM Financial Services’ separately managed accounts were mostly in funds (77%) and stocks (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $135M across 79 positions; the largest are Capital Group Dividend Growe (8.9%), Capital Group Conservative E (6.9%) and World Gold TR (6.8%).
What the accounts hold
- Stocks21%
- Exchange-traded equities20%
- Non-exchange-traded equities1%
- Funds77%
- Cash2%
How many clients does RM Financial Services have?
RM Financial Services has 402 clients and manages $245 million for them, as of March 2026. They include 271 individual clients, 119 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026
What services does RM Financial Services offer?
RM Financial Services provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does RM Financial Services charge?
RM Financial Services charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: RM FINANCIAL DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENT, filed 23 March 2026
Which custodians does RM Financial Services use?
RM Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $228M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026
How many financial advisors does RM Financial Services have?
RM Financial Services has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RM Financial Services invest in?
At the end of its last fiscal year, RM Financial Services’ separately managed accounts held 77% registered funds (mutual funds, ETFs, BDCs), 20% exchange-traded equities, 2% cash and equivalents and 1% non-exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RM Financial Services?
RM Financial Services’ direct owners are Aaron Rugh (50% to 75%) and Mark Macleod (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 23 March 2026
How does RM Financial Services get paid?
RM Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RM Financial Services?
RM Financial Services’ main office is at 362 US Route One, Falmouth, ME 04105. Its phone number is 207-781-7637. Its website is rmfsllc.com.