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Professional Financial Management

Wealth managementRIA

Appleton, WICRD 154016Updated

Professional Financial Management is an investment adviser based in Appleton, WI, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $116 million, as filed on 18 March 2026.

164
Clients
$704K
AUM per individual client
3
Advisory staff
1
Offices
0.60–1.20%
Annual fee

From Form ADV filed 18 March 2026SEC record

Services and clients

Professional Financial Management provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 101–250 clients last fiscal year.

Professional Financial Management reports 164 clients. They include 126 individual clients and 38 high-net-worth individuals. Of its assets, 87.3% ($101M across 553 accounts) are managed with discretion; $14.7M across 106 accounts are not. It advised 164 clients without assets under management last fiscal year.

Clients and assets by client type
Clients164 clients
Assets$116M
Client typeClientsAssets
Individuals (other than HNW)77%44%
High-net-worth individuals23%56%
Client breakdown and activity details
Individuals (other than HNW)
Clients
126
Regulatory AUM
$51M
AUM share
44.2%
Avg. per client
$405K
High-net-worth individuals
Clients
38
Regulatory AUM
$64.5M
AUM share
55.8%
Avg. per client
$1.7M

Total

Clients
164
Regulatory AUM
$116M
AUM share
100%
Avg. per client
$704K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
164
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Professional Financial Management charges 0.60%–1.20% a year for its Level I – Investment Management. The fee is billed in advance and is negotiable. The brochure also prices 4 other services, listed under fee details.

Fee details and sources

Other fees

Level II financial planning
Level II adds a financial planning fee of $50 per quarter on top of the managed-account percentage fee.
Level III wealth advisory
Level III financial planning is $1,500 initial and $125 per quarter, or $4,500 initial and $500 per quarter for comprehensive planning without investment management.
Outside accounts
Outside accounts, including employer retirement plans, are billed on the same table at 50% of the marginal rate once combined balances reach $100,000.
Portfolio review
Portfolio reviews are billed at $250 per hour, based on the estimated hours required.

Ownership and people

Mark Vanderlinden owns 25% to 50% of Professional Financial Management. The leadership team of Professional Financial Management includes President Donald Swain and Chief Compliance Officer Kirt Rezek. It has 5 employees, 3 of them in advisory roles.

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Staff

  • 5 employees
  • 3 in advisory functions
  • 3 state-registered reps
Who owns the firm
Professional Financial Management, Inc.· the adviser
  • Mark Vanderlinden

    Control person · since May 2010

    Owns 25% to 50% of Professional Financial Management, Inc.
  • Kirt Rezek

    Control person · since January 2013

    Owns 25% to 50% of Professional Financial Management, Inc.
  • Donald Swain

    Control person · since January 2013

    Owns 25% to 50% of Professional Financial Management, Inc.

Offices and registration details

Besides its headquarters, Professional Financial Management has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Wisconsin · 1 listed address

  • W6184 Aerotech Drive, Suite A, AppletonHQ

Contact and registration details

Legal name
Professional Financial Management, Inc.
Headquarters
W6184 Aerotech Drive, Suite A, Appleton, WI 54914
SEC file
801-135207
Structure
Wisconsin corporation
Fiscal year end
December

Custodians

Professional Financial Management’s named custodian for separately managed accounts is Charles Schwab ($90M). Professional Financial Management does not have custody of client assets.

Reported separately managed account assets by custodian
$90M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $90M100%

Investments and reported holdings

At year end, Professional Financial Management’s separately managed accounts were mostly in funds (73%) and stocks (25%). Its reported 13F holdings for the quarter ended 30 June 2026 total $98.6M across 24 positions; the largest are Vanguard Scottsdale Fds (16.4%), Vaneck ETF Trust (8.6%) and Cambria ETF TR (8.4%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks25%
  • Funds73%
  • Cash2%
Loading reported holdings

Common questions

How many clients does Professional Financial Management have?

Professional Financial Management has 164 clients and manages $116 million for them, as of March 2026. They include 126 individual clients and 38 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026

What services does Professional Financial Management offer?

Professional Financial Management provides financial planning and portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Professional Financial Management charge?

Professional Financial Management charges 0.60%–1.20% a year for its Level I – Investment Management. The fee is billed in advance and is negotiable.

Source: PROFESSIONAL FINANCIAL MANAGEMENT - BROCHURE, filed 18 March 2026

Which custodians does Professional Financial Management use?

Professional Financial Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $90M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026

How many financial advisors does Professional Financial Management have?

Professional Financial Management has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Professional Financial Management invest in?

At the end of its last fiscal year, Professional Financial Management’s separately managed accounts held 73% registered funds (mutual funds, ETFs, BDCs), 25% exchange-traded equities and 2% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Professional Financial Management?

Professional Financial Management’s direct owners are Mark Vanderlinden, Kirt Rezek and Donald Swain, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 18 March 2026

How does Professional Financial Management get paid?

Professional Financial Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Professional Financial Management?

Professional Financial Management’s main office is at W6184 Aerotech Drive, Suite A, Appleton, WI 54914. Its phone number is 920-687-2600. Its website is professionalfinancialmgmt.com.

Source: Form ADV Part 1A, Item 1.F, filed 18 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 18 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. PROFESSIONAL FINANCIAL MANAGEMENT - BROCHURE, submitted 18 March 2026.
  3. IAPD firm record, CRD 154016.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  5. Form 13F-HR, filed 15 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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