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Prime Finance Advisor

SEC-registered adviser since 2012San Francisco, CACRD 159971

$22.2B
AUM
73
Clients
See fees
Fee
91
Advisory staff

From Form ADV filed 19 May 2026 · data retrieved 15 October 2026SEC record

Prime Finance Advisor is an investment adviser headquartered in San Francisco, California, and registered with the SEC since 2012. Its clients include pooled investment vehicles.

Its services include portfolio management for pooled vehicles and selecting other managers. Fee arrangements include a percentage of assets under management, performance-based fees and other arrangements. Prime Finance Advisor Holdings, L.P. owns 75% or more of Prime Finance Advisor.

Clients

Prime Finance Advisor serves 73 clients. The average client has about $304 million with the firm.

Regulatory assets by client type
  • Pooled investment vehicles73 clients100%
Show client breakdown
Pooled investment vehicles
Clients
73
Regulatory AUM
$22,224,814,751
Share
100.0%
Avg. per client
$304.4M

Total

Clients
73
Regulatory AUM
$22,224,814,751
Share
100%
Avg. per client
$304.4M

What it does

Prime Finance Advisor provides portfolio management for pooled vehicles and selecting other managers. It is paid through a percentage of assets, performance-based fees and other arrangements.

Prime Finance Advisor advises 32 private funds.

100.0% of assets ($22.22B across 73 accounts) are managed with discretion. 4% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.

Custodians

Prime Finance Advisor has custody of client assets.

Managed account assets by custodian
  • All other custodians$22.22B100%

Ownership and leadership

Prime Finance Advisor Holdings, L.P. owns 75% or more of Prime Finance Advisor.

Who owns the firm
Prime Finance Advisor, L.P.· the adviser

  • Prime Finance Advisor Holdings, L.P.

    Control person · since March 2026

    Owns 75% or more of Prime Finance Advisor, L.P.

Leadership

  • Steven Sutton
    Chief Compliance Officer
  • John Atwater
    Manager of the General Partner
  • Jon Brayshaw
    Manager of the General Partner
  • Scott Douglass
    Manager of the General Partner
  • Steven Gerstung
    Manager of the General Partner

Staff

  • 185 employees
  • 91 in advisory functions

Fees

Prime Finance Advisor is paid through a percentage of assets under management, performance-based fees and other.

Prime Finance Advisor’s fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Prime Finance Advisor has 2 offices, with 3 listed addresses across 3 states.

Listed office addresses by state

California · 1 listed address

  • 600 Montgomery Street, Suite 1700, San FranciscoHQ

Other business names

Prime Finance Advisor has reported 3 other business names to the SEC.

  • Prime Finance Advisor Chicago, L.P.
  • Prime Finance Advisor New York, L.P.
  • Prime Residential Capital Management, L.P.

Registration details

Legal name
Prime Finance Advisor, L.P.
Headquarters
600 Montgomery Street, Suite 1700, San Francisco, CA 94111
Phone
415-986-2415
Website
www.primefinance.com
SEC file
801-73438
Structure
Delaware limited partnership
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Prime Finance Advisor have?

Prime Finance Advisor has 73 clients and manages $22.2 billion for them, as of May 2026.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 May 2026

What services does Prime Finance Advisor offer?

Prime Finance Advisor provides portfolio management for pooled vehicles and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How many financial advisors does Prime Finance Advisor have?

Prime Finance Advisor has 0 investment adviser representatives registered with state securities authorities, out of 185 employees, and 91 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

Who owns Prime Finance Advisor?

Prime Finance Advisor is owned through a chain of holding companies by John Atwater. Its direct owner is Prime Finance Advisor Holdings, L.P. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 19 May 2026

How does Prime Finance Advisor get paid?

Prime Finance Advisor is paid through a percentage of assets under management, performance-based fees and other arrangements. Its Form ADV lists no commissions among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 19 May 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 159971.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Prime Finance Advisor, L.P. and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.