Portfolio Design Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
Portfolio Design Services reports 256 clients. They include 233 individual clients, 20 high-net-worth individuals, and 2 pension and profit-sharing plans. Of its assets, 100.0% ($150M across 256 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 91% | 30% |
| High-net-worth individuals | 8% | 49% |
| Pension and profit-sharing plans | <1% | 22% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 233 | $44.5M | 29.7% | $191K |
| High-net-worth individuals | 20 | $72.7M | 48.5% | $3.63M |
| Pension and profit-sharing plans | Fewer than 5 | $32.3M | 21.6% | $16.1M |
| Charitable organizations | Fewer than 5 | $280K | 0.2% | $280K |
| Total | 256 | $150M | 100% | — |
- Clients
- 233
- Regulatory AUM
- $44.5M
- AUM share
- 29.7%
- Avg. per client
- $191K
- Clients
- 20
- Regulatory AUM
- $72.7M
- AUM share
- 48.5%
- Avg. per client
- $3.63M
- Clients
- Fewer than 5
- Regulatory AUM
- $32.3M
- AUM share
- 21.6%
- Avg. per client
- $16.1M
- Clients
- Fewer than 5
- Regulatory AUM
- $280K
- AUM share
- 0.2%
- Avg. per client
- $280K
Total
- Clients
- 256
- Regulatory AUM
- $150M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Portfolio Design Services charges 0.75%–1.50% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $100,000. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.50% |
| $1M–$2M | 1.25% |
| $2M–$5M | 1.00% |
| $5M and above | 0.75% |
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning is a negotiable fixed fee up to $20,000; consulting is billed at an hourly fee of $250 per hour.
Bradley Olson owns 75% or more of Portfolio Design Services. The leadership team of Portfolio Design Services includes Chief Compliance Officer Angela Tille. It has 4 employees.
Leadership
- Angela TilleChief Compliance Officer
Bradley OlsonManaging Member & Research Manager- Julie SwansonMember
- Bruce SwansonMember
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Portfolio Design Services, LLC
Bradley Olson
Control person · since July 2021
- Owns 10% to 25% of Portfolio Design Services, LLC
Bruce Swanson
Control person · since January 2024
- Owns 10% to 25% of Portfolio Design Services, LLC
Julie Swanson
since July 2021
Portfolio Design Services’ regulatory assets grew from $118M (March 2021) to $150M (March 2026); clients rose from 195 to 256 and employees fell from 5 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $150M | 256 | 4 | 2 |
| February 2025 | $138M | 260 | 5 | 2 |
| March 2024 | $122M | 263 | 5 | 2 |
| May 2023 | $107M | 299 | 5 | 2 |
| March 2022 | $125M | 200 | 5 | 3 |
| March 2021 | $118M | 195 | 5 | 3 |
Besides its headquarters, Portfolio Design Services has 1 office, with 2 listed addresses in Virginia and Wisconsin.
Virginia · 1 listed address
- 100 Hilltop Road, Roanoke
Wisconsin · 1 listed address
- 122 N. 2nd Street, River FallsHQ
Contact and registration details
- Legal name
- Portfolio Design Services, LLC
- Headquarters
- 122 N. 2nd Street, River Falls, WI 54022
- Website
- pdsadvisers.com
- Phone
- 715-629-9095
- SEC file
- 801-80561
- Structure
- Wyoming LLC
- Fiscal year end
- December
Portfolio Design Services uses Axos Clearing ($94.8M, 66%) and Charles Schwab ($49.5M, 34%) as custodians for its separately managed accounts. Portfolio Design Services has custody of $4.11M in client assets for 4 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $49.5M34%
- Axos ClearingAxos Clearing LLC · Omaha, NE · $94.8M66%
At year end, Portfolio Design Services’ separately managed accounts were mostly in funds (92%).
What the accounts hold
- Stocks2%
- Funds92%
- Bonds1%
- Cash5%
How many clients does Portfolio Design Services have?
Portfolio Design Services has 256 clients and manages $150 million for them, as of March 2026. They include 233 individual clients, 20 high-net-worth individuals, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026
What services does Portfolio Design Services offer?
Portfolio Design Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Portfolio Design Services charge?
Portfolio Design Services charges 0.75%–1.50% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $100,000.
Which custodians does Portfolio Design Services use?
Portfolio Design Services’ separately managed account assets are held at Axos Clearing LLC (Omaha, NE), with $94.8M and Charles Schwab & Co., Inc. (San Francisco, CA), with $49.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026
How many financial advisors does Portfolio Design Services have?
Portfolio Design Services has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Portfolio Design Services invest in?
At the end of its last fiscal year, Portfolio Design Services’ separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 2% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Portfolio Design Services have a minimum investment?
Yes, Portfolio Design Services’ minimum account size for its Asset Management is $100K.
Who owns Portfolio Design Services?
Portfolio Design Services’ direct owners are Bruce Swanson (10% to 25%), Bradley Olson (75% or more) and Julie Swanson (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026
How does Portfolio Design Services get paid?
Portfolio Design Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Portfolio Design Services registered with the SEC?
Yes, Portfolio Design Services has been registered with the SEC as an investment adviser since 13 November 2014. Its CRD number is 131506 and its SEC file number is 801-80561.
Source: Form ADV Part 1A, Item 1, filed 2 March 2026; IAPD firm record
How do I contact Portfolio Design Services?
Portfolio Design Services’ main office is at 122 N. 2nd Street, River Falls, WI 54022. Its phone number is 715-629-9095. Its website is pdsadvisers.com.