{"url":"https://nivawealth.com/firms/portfolio-design-services-131506","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/131506","regulatoryAum":149734832,"crd":"131506","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"8332175","suffix":null,"lastName":"Gausz","firstName":"Amy","middleName":"Arlene"},{"crd":"5342550","suffix":null,"lastName":"OLSON","firstName":"BRADLEY","middleName":"COLE"},{"crd":"1113446","suffix":null,"lastName":"SWANSON","firstName":"BRUCE","middleName":"DAVID"},{"crd":"1137573","suffix":null,"lastName":"SWINNEA","firstName":"TONYA","middleName":"ANN"},{"crd":"7293007","suffix":null,"lastName":"Tille","firstName":"Angela","middleName":"Kay"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-03","regulatoryAum":118334088,"clients":195,"employees":5,"offices":3},{"filedOn":"2022-03-15","regulatoryAum":125250164,"clients":200,"employees":5,"offices":3},{"filedOn":"2023-05-03","regulatoryAum":107199644,"clients":299,"employees":5,"offices":2},{"filedOn":"2024-03-12","regulatoryAum":122066350,"clients":263,"employees":5,"offices":2},{"filedOn":"2025-02-17","regulatoryAum":138231769,"clients":260,"employees":5,"offices":2},{"filedOn":"2026-03-02","regulatoryAum":149734832,"clients":256,"employees":4,"offices":2}],"secFileNumber":"801-80561","legalName":"Portfolio Design Services, LLC","displayName":"Portfolio Design Services","slug":"portfolio-design-services-131506","website":"https://pdsadvisers.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Wyoming limited liability company","fiscalYearEnd":"December","headquarters":{"street":"122 N. 2nd Street","city":"River Falls","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"54022"},"tradeNames":[],"registration":{"secApproved":"13 November 2014","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":463151.96442687744,"staff":{"employees":4,"advisory":4,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":149734832,"discretionary":149734832,"discretionaryAccounts":256,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":233,"regulatoryAum":44526751},{"label":"High-net-worth individuals","clients":20,"regulatoryAum":72650696},{"label":"Pension and profit-sharing plans","clients":2,"fewerThan5":true,"regulatoryAum":32277501},{"label":"Charitable organizations","clients":1,"fewerThan5":true,"regulatoryAum":279884}],"feePrograms":[{"role":"main","program":"Asset Management","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1.5,"from":0},{"to":2000000,"pct":1.25,"from":1000000},{"to":5000000,"pct":1,"from":2000000},{"to":null,"pct":0.75,"from":5000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060568","versionId":1060568,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-10-08","documentName":"DISCLOSURE BROCHURE","fee_rate_low":0.75,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":100000,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning and Consulting","summary":"Financial planning is a negotiable fixed fee up to $20,000; consulting is billed at an hourly fee of $250 per hour.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060568","versionId":1060568,"submittedOn":"2026-10-08","documentName":"DISCLOSURE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:06:59.316543+00:00","documents":[{"name":"DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060568","versionId":1060568,"submittedOn":"2026-10-08"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":49477053},{"name":"Axos Clearing LLC","shortName":"Axos Clearing","location":"Omaha, NE","smaAssets":94814673}],"custodyNote":"Portfolio Design Services has custody of $4.11M in client assets for 4 clients.","leadership":[{"name":"Angela Tille","title":"Chief Compliance Officer","crd":"7293007"},{"name":"Bradley Olson","title":"Managing Member & Research Manager","crd":"5342550"},{"name":"Julie Swanson","title":"Member","crd":"7521299"},{"name":"Bruce Swanson","title":"Member","crd":"1113446"}],"ownership":[{"label":"Bruce Swanson","detail":"Member in the 10% to 25% ownership band and a control person, since January 2024."},{"label":"Bradley Olson","detail":"Managing member & research manager in the 75% or more ownership band and a control person, since July 2021."},{"label":"Julie Swanson","detail":"Member in the 10% to 25% ownership band, since July 2021."}],"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Virginia","offices":1,"addresses":[{"street":"100 Hilltop Road","city":"Roanoke"}]},{"state":"Wisconsin","offices":1,"addresses":[{"street":"122 N. 2nd Street","city":"River Falls","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"715-629-9095","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services"],"financialPlanningClients":"51-100","assetMix":[{"label":"Exchange-traded equity securities","percent":2},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":92},{"label":"Cash and cash equivalents","percent":5}],"privateFunds":0},"sources":{"adv1FilingDate":"2 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/131506/PDF/131506.pdf","brochureDate":"8 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060568","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Portfolio Design Services have?","answer":"Portfolio Design Services has 256 clients and manages $150 million for them, as of March 2026. They include 233 individual clients, 20 high-net-worth individuals, and 2 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Portfolio Design Services offer?","answer":"Portfolio Design Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Portfolio Design Services charge?","answer":"Portfolio Design Services charges 0.75%–1.50% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $100,000.","source":"DISCLOSURE BROCHURE, filed 8 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Portfolio Design Services use?","answer":"Portfolio Design Services’ separately managed account assets are held at Axos Clearing LLC (Omaha, NE), with $94.8M and Charles Schwab & Co., Inc. (San Francisco, CA), with $49.5M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Portfolio Design Services have?","answer":"Portfolio Design Services has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Portfolio Design Services invest in?","answer":"At the end of its last fiscal year, Portfolio Design Services’ separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 2% exchange-traded equities and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Portfolio Design Services have a minimum investment?","answer":"Yes, Portfolio Design Services’ minimum account size for its Asset Management is $100K.","source":"DISCLOSURE BROCHURE, filed 8 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Portfolio Design Services?","answer":"Portfolio Design Services’ direct owners are Bruce Swanson (10% to 25%), Bradley Olson (75% or more) and Julie Swanson (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Portfolio Design Services get paid?","answer":"Portfolio Design Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Portfolio Design Services registered with the SEC?","answer":"Yes, Portfolio Design Services has been registered with the SEC as an investment adviser since 13 November 2014. Its CRD number is 131506 and its SEC file number is 801-80561.","source":"Form ADV Part 1A, Item 1, filed 2 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Portfolio Design Services?","answer":"Portfolio Design Services’ main office is at 122 N. 2nd Street, River Falls, WI 54022. Its phone number is 715-629-9095. Its website is pdsadvisers.com.","source":"Form ADV Part 1A, Item 1.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}