Plan2Thrive Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
Plan2Thrive Financial reports 245 clients. They include 197 individual clients, 25 high-net-worth individuals and 20 charitable organizations. Of its assets, 92.4% ($136M across 763 accounts) are managed with discretion; $11.2M across 3 accounts are not. It advised 7 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 80% | 38% |
| High-net-worth individuals | 10% | 49% |
| Pension and profit-sharing plans | 1% | 8% |
| Charitable organizations | 8% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 197 | $56.4M | 38.2% | $286K |
| High-net-worth individuals | 25 | $72.2M | 48.9% | $2.89M |
| Pension and profit-sharing plans | Fewer than 5 | $11.2M | 7.6% | $3.74M |
| Charitable organizations | 20 | $7.77M | 5.3% | $389K |
| Total | 245 | $148M | 100% | — |
- Clients
- 197
- Regulatory AUM
- $56.4M
- AUM share
- 38.2%
- Avg. per client
- $286K
- Clients
- 25
- Regulatory AUM
- $72.2M
- AUM share
- 48.9%
- Avg. per client
- $2.89M
- Clients
- Fewer than 5
- Regulatory AUM
- $11.2M
- AUM share
- 7.6%
- Avg. per client
- $3.74M
- Clients
- 20
- Regulatory AUM
- $7.77M
- AUM share
- 5.3%
- Avg. per client
- $389K
Total
- Clients
- 245
- Regulatory AUM
- $148M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 7
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Plan2Thrive Financial is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is a fixed fee of up to $5,000 for the plan, or an hourly fee of up to $200 an hour.
- On-going Planning
- Plan monitoring, modifying and updating is a fixed fee of up to $200 per month.
Patrick Reid owns 50% to 75% of Plan2Thrive Financial. The leadership team of Plan2Thrive Financial includes Chief Compliance Officer Patrick Reid. It has 4 employees, 3 of them in advisory roles.
Leadership
Patrick ReidManaging Partner & Chief Compliance Officer- Jodi ReidManaging Partner
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Plan2thrive Financial, LLC
Patrick Reid
Control person · since June 2021
- Owns 50% to 75% of Plan2thrive Financial, LLC
Jodi Reid
Control person · since June 2021
Plan2Thrive Financial’s regulatory assets grew from $119M (June 2025) to $148M (February 2026); clients were 245 in both filings and employees fell from 6 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $148M | 245 | 4 | 1 |
| June 2025 | $119M | 240 | 6 | 1 |
Besides its headquarters, Plan2Thrive Financial has 0 offices, with 1 listed address in Iowa.
Iowa · 1 listed address
- 220 W Davenport St, EldridgeHQ
Contact and registration details
- Legal name
- Plan2thrive Financial, LLC
- Headquarters
- 220 W Davenport St, Eldridge, IA 52748
- Website
- plan2thrivefs.com
- Phone
- 563-323-5790
- SEC file
- 801-132052
- Structure
- Iowa LLC
- Fiscal year end
- December
Plan2Thrive Financial uses SEI Private Trust ($106M, 89%), John Hancock USA ($9.34M, 8%) and American Funds ($3.41M, 3%) as custodians for its separately managed accounts. Plan2Thrive Financial does not have custody of client assets.
- SEI Private TrustSEI Private Trust Co · Oaks, PA · $106M89%
- American FundsAmerican Funds · Los Angeles, CA · $3.41M3%
- John Hancock USAJohn Hancock USA · Boston, MA · $9.34M8%
At year end, Plan2Thrive Financial’s separately managed accounts were mostly in funds (95%).
What the accounts hold
- Funds95%
- Bonds3%
- Cash2%
How many clients does Plan2Thrive Financial have?
Plan2Thrive Financial has 245 clients and manages $148 million for them, as of February 2026. They include 197 individual clients, 25 high-net-worth individuals and 20 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 February 2026
What services does Plan2Thrive Financial offer?
Plan2Thrive Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Plan2Thrive Financial use?
Plan2Thrive Financial’s separately managed account assets are held at SEI Private Trust Co (Oaks, PA), with $106M, John Hancock USA (Boston, MA), with $9.34M and American Funds (Los Angeles, CA), with $3.41M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 February 2026
How many financial advisors does Plan2Thrive Financial have?
Plan2Thrive Financial has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Plan2Thrive Financial invest in?
At the end of its last fiscal year, Plan2Thrive Financial’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% U.S. government and agency bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Plan2Thrive Financial?
Plan2Thrive Financial’s direct owners are Patrick Reid (50% to 75%) and Jodi Reid (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 17 February 2026
How does Plan2Thrive Financial get paid?
Plan2Thrive Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Plan2Thrive Financial?
Plan2Thrive Financial’s main office is at 220 W Davenport St, Eldridge, IA 52748. Its phone number is 563-323-5790. Its website is plan2thrivefs.com.