{"url":"https://nivawealth.com/firms/plan2thrive-financial-317005","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/317005","regulatoryAum":147546146,"crd":"317005","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7187503","suffix":null,"lastName":"KELLEY","firstName":"AMANDA","middleName":"SUE"},{"crd":"4326177","suffix":null,"lastName":"NEWBURN","firstName":"JEFF","middleName":"D"},{"crd":"6218011","suffix":null,"lastName":"REID","firstName":"PATRICK","middleName":"LEE"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-06-12","regulatoryAum":119274500,"clients":240,"employees":6,"offices":1},{"filedOn":"2026-02-17","regulatoryAum":147546146,"clients":245,"employees":4,"offices":1}],"secFileNumber":"801-132052","legalName":"Plan2thrive Financial, LLC","displayName":"Plan2Thrive 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hour.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009540","versionId":1009540,"submittedOn":"2026-02-17","documentName":"ADV PART 2A- PLAN2THRIVE FINANCIAL, LLC"},{"role":"other","program":"On-going Planning","summary":"Plan monitoring, modifying and updating is a fixed fee of up to $200 per month.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009540","versionId":1009540,"submittedOn":"2026-02-17","documentName":"ADV PART 2A- PLAN2THRIVE FINANCIAL, LLC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T17:05:25.701655+00:00","documents":[{"name":"ADV PART 2A- PLAN2THRIVE FINANCIAL, LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009540","versionId":1009540,"submittedOn":"2026-02-17"}]},"custodians":[{"name":"SEI Private Trust Co","shortName":"SEI Private Trust","location":"Oaks, PA","smaAssets":105525781},{"name":"American Funds","shortName":"American Funds","location":"Los Angeles, CA","smaAssets":3405275},{"name":"John Hancock USA","shortName":"John Hancock USA","location":"Boston, MA","smaAssets":9343444}],"custodyNote":"Plan2Thrive Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Patrick Reid","title":"Managing Partner & Chief Compliance Officer","crd":"6218011"},{"name":"Jodi Reid","title":"Managing Partner","crd":"7449080"}],"ownership":[{"label":"Patrick Reid","detail":"Managing partner & chief compliance officer in the 50% to 75% ownership band and a control person, since June 2021."},{"label":"Jodi Reid","detail":"Managing partner in the 50% to 75% ownership band and a control person, since June 2021."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Iowa","offices":1,"addresses":[{"street":"220 W Davenport St","city":"Eldridge","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"563-323-5790","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"51-100","assetMix":[{"label":"U.S. government/agency bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":95},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"17 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/317005/PDF/317005.pdf","brochureDate":"17 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1009540","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Plan2Thrive Financial have?","answer":"Plan2Thrive Financial has 245 clients and manages $148 million for them, as of February 2026. They include 197 individual clients, 25 high-net-worth individuals and 20 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 17 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Plan2Thrive Financial offer?","answer":"Plan2Thrive Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Plan2Thrive Financial use?","answer":"Plan2Thrive Financial’s separately managed account assets are held at SEI Private Trust Co (Oaks, PA), with $106M, John Hancock USA (Boston, MA), with $9.34M and American Funds (Los Angeles, CA), with $3.41M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Plan2Thrive Financial have?","answer":"Plan2Thrive Financial has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Plan2Thrive Financial invest in?","answer":"At the end of its last fiscal year, Plan2Thrive Financial’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% U.S. government and agency bonds and 2% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Plan2Thrive Financial?","answer":"Plan2Thrive Financial’s direct owners are Patrick Reid (50% to 75%) and Jodi Reid (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 17 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Plan2Thrive Financial get paid?","answer":"Plan2Thrive Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Plan2Thrive Financial?","answer":"Plan2Thrive Financial’s main office is at 220 W Davenport St, Eldridge, IA 52748. Its phone number is 563-323-5790. Its website is plan2thrivefs.com.","source":"Form ADV Part 1A, Item 1.F, filed 17 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}