Peterson Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars. Financial planning was provided to 522 clients last fiscal year.
Peterson Financial Group reports 522 clients. They include 452 individual clients, 64 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 95.9% ($287M across 1,274 accounts) are managed with discretion; $12.2M across 85 accounts are not. A wrap fee program the firm both sponsors and manages holds $898M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 87% | 65% |
| High-net-worth individuals | 12% | 33% |
| Pension and profit-sharing plans | 1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 452 | $194M | 64.9% | $429K |
| High-net-worth individuals | 64 | $98.6M | 33.0% | $1.54M |
| Pension and profit-sharing plans | 6 | $6.52M | 2.2% | $1.09M |
| Total | 522 | $299M | 100% | $573K |
- Clients
- 452
- Regulatory AUM
- $194M
- AUM share
- 64.9%
- Avg. per client
- $429K
- Clients
- 64
- Regulatory AUM
- $98.6M
- AUM share
- 33.0%
- Avg. per client
- $1.54M
- Clients
- 6
- Regulatory AUM
- $6.52M
- AUM share
- 2.2%
- Avg. per client
- $1.09M
Total
- Clients
- 522
- Regulatory AUM
- $299M
- AUM share
- 100%
- Avg. per client
- $573K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 522
Peterson Financial Group charges up to 1.40% for its Wrap Fee Program. The brochure does not state whether the rate is annual. The fee is billed in arrears.
Fee details and sources
Eric Peterson owns 75% or more of Peterson Financial Group. The leadership team of Peterson Financial Group includes President Eric Peterson and Chief Operating Officer Linda Richardson. It has 11 employees, 3 of them in advisory roles.
Leadership
- Eric PetersonPresident/Chief Compliance Officer
- Linda RichardsonChief Operating Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Eric Alan Peterson
- Richard Rademacher
- Jared Lee Stines
Staff
- 11 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 insurance agents
- Owns 75% or more of Peterson Financial Group, Inc.
Eric Peterson
Control person · since October 2013
Peterson Financial Group’s regulatory assets grew 2.7× from $109M (April 2021) to $299M (February 2026); clients rose from 343 to 522 and employees from 9 to 11.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $299M | 522 | 11 | 1 |
| February 2025 | $248M | 495 | 11 | 1 |
| July 2024 | $190M | 458 | 9 | 1 |
| July 2023 | $149M | 438 | 9 | 1 |
| March 2022 | $160M | 374 | 9 | 1 |
| April 2021 | $109M | 343 | 9 | 1 |
Besides its headquarters, Peterson Financial Group has 0 offices, with 1 listed address in Iowa.
Iowa · 1 listed address
- 220 SW 9th St., Suite 230, Des MoinesHQ
Contact and registration details
- Legal name
- Peterson Financial Group, Inc.
- Headquarters
- 220 SW 9th St., Suite 230, Des Moines, IA 50309
- Website
- petersonfg.com
- Phone
- 515-226-1500
- SEC file
- 801-120786
- Structure
- Iowa corporation
- Fiscal year end
- December
Peterson Financial Group uses Fidelity ($299M) as custodian for its separately managed accounts. Peterson Financial Group has custody of $38.5K in client assets for 7 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $299M100%
At year end, Peterson Financial Group’s separately managed accounts were mostly in stocks (81%) and funds (15%).
What the accounts hold
- Stocks81%
- Funds15%
- Cash4%
How many clients does Peterson Financial Group have?
Peterson Financial Group has 522 clients and manages $299 million for them, as of February 2026. They include 452 individual clients, 64 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 February 2026
What services does Peterson Financial Group offer?
Peterson Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Peterson Financial Group charge?
Peterson Financial Group charges up to 1.40% for its Wrap Fee Program. The brochure does not state whether the rate is annual. The fee is billed in arrears.
Which custodians does Peterson Financial Group use?
Peterson Financial Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $299M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 February 2026
How many financial advisors does Peterson Financial Group have?
Peterson Financial Group has 3 investment adviser representatives registered with state securities authorities, out of 11 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Peterson Financial Group invest in?
At the end of its last fiscal year, Peterson Financial Group’s separately managed accounts held 81% exchange-traded equities, 15% registered funds (mutual funds, ETFs, BDCs) and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Peterson Financial Group?
Peterson Financial Group’s direct owner is Eric Peterson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 February 2026
How does Peterson Financial Group get paid?
Peterson Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Peterson Financial Group registered with the SEC?
Yes, Peterson Financial Group has been registered with the SEC as an investment adviser since 13 April 2021. Its CRD number is 169519 and its SEC file number is 801-120786.
Source: Form ADV Part 1A, Item 1, filed 24 February 2026; IAPD firm record
How do I contact Peterson Financial Group?
Peterson Financial Group’s main office is at 220 SW 9th St., Suite 230, Des Moines, IA 50309. Its phone number is 515-226-1500. Its website is petersonfg.com.