{"url":"https://nivawealth.com/firms/peterson-financial-group-169519","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/169519","regulatoryAum":299196453,"crd":"169519","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2559934","suffix":null,"lastName":"PETERSON","firstName":"ERIC","middleName":"ALAN"},{"crd":"6575309","suffix":null,"lastName":"Rademacher","firstName":"Richard","middleName":null},{"crd":"5896834","suffix":null,"lastName":"STINES","firstName":"JARED","middleName":"LEE"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-19","regulatoryAum":109490660,"clients":343,"employees":9,"offices":1},{"filedOn":"2022-03-10","regulatoryAum":159776027,"clients":374,"employees":9,"offices":1},{"filedOn":"2023-07-07","regulatoryAum":148537741,"clients":438,"employees":9,"offices":1},{"filedOn":"2024-07-26","regulatoryAum":190392045,"clients":458,"employees":9,"offices":1},{"filedOn":"2025-02-28","regulatoryAum":247615222,"clients":495,"employees":11,"offices":1},{"filedOn":"2026-02-24","regulatoryAum":299196453,"clients":522,"employees":11,"offices":1}],"secFileNumber":"801-120786","legalName":"Peterson Financial Group, Inc.","displayName":"Peterson Financial Group","slug":"peterson-financial-group-169519","website":"https://petersonfg.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"xUrl":"https://twitter.com/EPetersonFG","founded":null,"organization":"Iowa corporation","fiscalYearEnd":"December","headquarters":{"street":"220 SW 9th St., Suite 230","city":"Des Moines","state":"IA","stateName":"Iowa","country":"United States","postalCode":"50309"},"tradeNames":[],"registration":{"secApproved":"13 April 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":567199.2170542636,"staff":{"employees":11,"advisory":3,"brokerDealerReps":0,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":299196453,"discretionary":286987856,"discretionaryAccounts":1274,"nonDiscretionary":12208597,"nonDiscretionaryAccounts":85,"wrapProgram":897589359,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":452,"regulatoryAum":194086235},{"label":"High-net-worth individuals","clients":64,"regulatoryAum":98588561},{"label":"Pension and profit-sharing plans","clients":6,"regulatoryAum":6521657}],"feePrograms":[{"role":"main","program":"Wrap Fee Program","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011478","versionId":1011478,"ratePeriod":"not_stated","fee_billing":"arrears","submittedOn":"2026-02-24","documentName":"WRAP BROCHURE","fee_rate_low":null,"fee_rate_high":1.4,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T14:49:57.17582+00:00","documents":[{"name":"WRAP BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011478","versionId":1011478,"submittedOn":"2026-02-24"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011477","versionId":1011477,"submittedOn":null}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":299196453}],"custodyNote":"Peterson Financial Group has custody of $38.5K in client assets for 7 clients.","leadership":[{"name":"Eric Peterson","title":"President/Chief Compliance Officer","crd":"2559934"},{"name":"Linda Richardson","title":"Chief Operating Officer","crd":"2474443"}],"ownership":[{"label":"Eric Peterson","detail":"President/chief compliance officer in the 75% or more ownership band and a control person, since October 2013."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Iowa","offices":1,"addresses":[{"street":"220 SW 9th St., Suite 230","city":"Des Moines","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"515-226-1500","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"522","assetMix":[{"label":"Exchange-traded equity securities","percent":81},{"label":"Securities issued by registered investment companies or business development companies","percent":15},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"24 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/169519/PDF/169519.pdf","brochureDate":"24 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011478","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Peterson Financial Group have?","answer":"Peterson Financial Group has 522 clients and manages $299 million for them, as of February 2026. They include 452 individual clients, 64 high-net-worth individuals, and 6 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 24 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Peterson Financial Group offer?","answer":"Peterson Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Peterson Financial Group charge?","answer":"Peterson Financial Group charges up to 1.40% for its Wrap Fee Program. The brochure does not state whether the rate is annual. The fee is billed in arrears.","source":"WRAP BROCHURE, filed 24 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Peterson Financial Group use?","answer":"Peterson Financial Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $299M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Peterson Financial Group have?","answer":"Peterson Financial Group has 3 investment adviser representatives registered with state securities authorities, out of 11 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Peterson Financial Group invest in?","answer":"At the end of its last fiscal year, Peterson Financial Group’s separately managed accounts held 81% exchange-traded equities, 15% registered funds (mutual funds, ETFs, BDCs) and 4% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Peterson Financial Group?","answer":"Peterson Financial Group’s direct owner is Eric Peterson (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 24 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Peterson Financial Group get paid?","answer":"Peterson Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Peterson Financial Group registered with the SEC?","answer":"Yes, Peterson Financial Group has been registered with the SEC as an investment adviser since 13 April 2021. Its CRD number is 169519 and its SEC file number is 801-120786.","source":"Form ADV Part 1A, Item 1, filed 24 February 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Peterson Financial Group?","answer":"Peterson Financial Group’s main office is at 220 SW 9th St., Suite 230, Des Moines, IA 50309. Its phone number is 515-226-1500. Its website is petersonfg.com.","source":"Form ADV Part 1A, Item 1.F, filed 24 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}