Pendleton Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Pendleton Financial reports 143 clients. They include 76 individual clients, 52 high-net-worth individuals, and 13 pension and profit-sharing plans. Of its assets, 100.0% ($160M across 365 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 53% | 12% |
| High-net-worth individuals | 36% | 42% |
| Pension and profit-sharing plans | 9% | 44% |
| Corporations and other businesses | 1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 76 | $19.1M | 11.9% | $251K |
| High-net-worth individuals | 52 | $67.5M | 42.2% | $1.3M |
| Pension and profit-sharing plans | 13 | $69.9M | 43.6% | $5.37M |
| Corporations and other businesses | Fewer than 5 | $3.63M | 2.3% | $1.82M |
| Total | 143 | $160M | 100% | — |
- Clients
- 76
- Regulatory AUM
- $19.1M
- AUM share
- 11.9%
- Avg. per client
- $251K
- Clients
- 52
- Regulatory AUM
- $67.5M
- AUM share
- 42.2%
- Avg. per client
- $1.3M
- Clients
- 13
- Regulatory AUM
- $69.9M
- AUM share
- 43.6%
- Avg. per client
- $5.37M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.63M
- AUM share
- 2.3%
- Avg. per client
- $1.82M
Total
- Clients
- 143
- Regulatory AUM
- $160M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Pendleton Financial charges 0.20%–1.25% a year for its Investment Management Fees. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Pension Consulting & ERISA Retirement Advisory
- Annual asset-based fee for ERISA plan consulting: 1.00% on the first $1 million, stepping down to 0.10% above $15 million, with a minimum of $500 a month or $1,500 a quarter.
Gray Pendleton owns 75% or more of Pendleton Financial. The leadership team of Pendleton Financial includes President Gray Pendleton. It has 4 employees, 1 of them in advisory roles.
Staff
- 4 employees
- 1 in advisory functions
- 1 state-registered rep
- 1 insurance agent
- Owns 75% or more of Pendleton Financial, LLC
Gray Pendleton
Control person · since February 2023
Pendleton Financial’s regulatory assets grew Infinity× from $0 (June 2023) to $160M (March 2026); employees rose from 1 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $160M | 143 | 4 | 1 |
| Mar 2025March 2025 | $142M | 126 | 4 | 1 |
| Mar 2024March 2024 | $110M | 113 | 1 | 1 |
| Jun 2023June 2023 | $0 | 0 | 1 | 1 |
Besides its headquarters, Pendleton Financial has 0 offices, with 1 listed address in 1 state.
North Carolina · 1 listed address
- 2607 Oberlin Road, Suite 100, RaleighHQ
Contact and registration details
- Legal name
- Pendleton Financial, LLC
- Headquarters
- 2607 Oberlin Road, Suite 100, Raleigh, NC 27608
- Website
- pendletonfinancial.com
- Phone
- 919-781-4167
- @pendleton-financial
- SEC file
- 801-127988
- Structure
- North Carolina LLC
- Fiscal year end
- December
Pendleton Financial’s named custodians for separately managed accounts are Charles Schwab ($71.5M, 76%) and Ascensus Trust ($23.2M, 24%). Pendleton Financial does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $71.5M76%
- Ascensus TrustAscensus Trust Company · Fargo, NC · $23.2M24%
At year end, Pendleton Financial’s separately managed accounts were mostly in funds (81%).
What the accounts hold
- Stocks7%
- Funds81%
- Registered funds75%
- Pooled vehicles6%
- Bonds3%
- Cash9%
How many clients does Pendleton Financial have?
Pendleton Financial has 143 clients and manages $160 million for them, as of March 2026. They include 76 individual clients, 52 high-net-worth individuals, and 13 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Pendleton Financial offer?
Pendleton Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Pendleton Financial charge?
Pendleton Financial charges 0.20%–1.25% a year for its Investment Management Fees. The fee is billed in advance and is negotiable.
Source: FORM ADV PART 2A - PENDLETON FINANCIAL LLC, filed 31 March 2026
Which custodians does Pendleton Financial use?
Pendleton Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $71.5M and Ascensus Trust Company (Fargo, NC), with $23.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Pendleton Financial have?
Pendleton Financial has 1 investment adviser representative registered with state securities authorities, out of 4 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Pendleton Financial invest in?
At the end of its last fiscal year, Pendleton Financial’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 7% exchange-traded equities, 6% pooled vehicles (private funds and similar) and 3% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Pendleton Financial?
Pendleton Financial’s direct owner is Gray Pendleton (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Pendleton Financial get paid?
Pendleton Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Pendleton Financial?
Pendleton Financial’s main office is at 2607 Oberlin Road, Suite 100, Raleigh, NC 27608. Its phone number is 919-781-4167. Its website is pendletonfinancial.com.