{"url":"https://nivawealth.com/firms/pendleton-financial-325303","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/325303","regulatoryAum":160032334,"crd":"325303","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5968190","suffix":null,"lastName":"PENDLETON","firstName":"GRAY","middleName":"ELLIS"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2023-06-15","regulatoryAum":0,"clients":0,"employees":1,"offices":1},{"filedOn":"2024-03-25","regulatoryAum":110483348,"clients":113,"employees":1,"offices":1},{"filedOn":"2025-03-31","regulatoryAum":141903692,"clients":126,"employees":4,"offices":1},{"filedOn":"2026-03-31","regulatoryAum":160032334,"clients":143,"employees":4,"offices":1}],"secFileNumber":"801-127988","legalName":"Pendleton Financial, LLC","displayName":"Pendleton Financial","slug":"pendleton-financial-325303","website":"https://pendletonfinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/pendleton-financial","founded":null,"organization":"North Carolina limited liability company","fiscalYearEnd":"December","headquarters":{"street":"2607 Oberlin Road, Suite 100","city":"Raleigh","state":"NC","stateName":"North Carolina","country":"United States","postalCode":"27608"},"tradeNames":[],"registration":{"secApproved":"15 May 2023","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":676182.7578125,"staff":{"employees":4,"advisory":1,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":160032334,"discretionary":160032334,"discretionaryAccounts":365,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":76,"regulatoryAum":19089087},{"label":"High-net-worth individuals","clients":52,"regulatoryAum":67462306},{"label":"Pension and profit-sharing plans","clients":13,"regulatoryAum":69850739},{"label":"Corporations and other businesses","clients":2,"fewerThan5":true,"regulatoryAum":3630202}],"feePrograms":[{"role":"main","program":"Investment Management Fees","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038159","versionId":1038159,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-31","documentName":"FORM ADV PART 2A - PENDLETON FINANCIAL LLC","fee_rate_low":0.2,"fee_rate_high":1.25,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Pension Consulting & ERISA Retirement Advisory","summary":"Annual asset-based fee for ERISA plan consulting: 1.00% on the first $1 million, stepping down to 0.10% above $15 million, with a minimum of $500 a month or $1,500 a quarter.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038159","versionId":1038159,"submittedOn":"2026-03-31","documentName":"FORM ADV PART 2A - PENDLETON FINANCIAL LLC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:26:33.379981+00:00","documents":[{"name":"FORM ADV PART 2A - PENDLETON FINANCIAL LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038159","versionId":1038159,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":71496204},{"name":"Ascensus Trust Company","shortName":"Ascensus Trust","location":"Fargo, NC","smaAssets":23163943}],"custodyNote":"Pendleton Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Gray Pendleton","title":"President, CEO, Managing Member & CCO","crd":"5968190"}],"ownership":[{"label":"Gray Pendleton","detail":"President, ceo, managing member & cco in the 75% or more ownership band and a control person, since February 2023."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"North Carolina","offices":1,"addresses":[{"street":"2607 Oberlin Road, Suite 100","city":"Raleigh","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"919-781-4167","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)","Publication of periodicals or newsletters","Educational seminars/workshops"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":7},{"label":"U.S. government/agency bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":75},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":6},{"label":"Cash and cash equivalents","percent":9}],"privateFunds":0},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/325303/PDF/325303.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038159","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Pendleton Financial have?","answer":"Pendleton Financial has 143 clients and manages $160 million for them, as of March 2026. They include 76 individual clients, 52 high-net-worth individuals, and 13 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Pendleton Financial offer?","answer":"Pendleton Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Pendleton Financial charge?","answer":"Pendleton Financial charges 0.20%–1.25% a year for its Investment Management Fees. The fee is billed in advance and is negotiable.","source":"FORM ADV PART 2A - PENDLETON FINANCIAL LLC, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Pendleton Financial use?","answer":"Pendleton Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $71.5M and Ascensus Trust Company (Fargo, NC), with $23.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Pendleton Financial have?","answer":"Pendleton Financial has 1 investment adviser representative registered with state securities authorities, out of 4 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Pendleton Financial invest in?","answer":"At the end of its last fiscal year, Pendleton Financial’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 7% exchange-traded equities, 6% pooled vehicles (private funds and similar) and 3% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Pendleton Financial?","answer":"Pendleton Financial’s direct owner is Gray Pendleton (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Pendleton Financial get paid?","answer":"Pendleton Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Pendleton Financial?","answer":"Pendleton Financial’s main office is at 2607 Oberlin Road, Suite 100, Raleigh, NC 27608. Its phone number is 919-781-4167. Its website is pendletonfinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}