One Day in July provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters, educational seminars, business succession planning, education planning, estate planning, and philanthropic planning. Financial planning was provided to 101–250 clients last fiscal year.
One Day in July reports 1,381 clients. They include 972 individual clients, 379 high-net-worth individuals and 14 charitable organizations. Of its assets, 98.9% ($1.35B across 3,999 accounts) are managed with discretion; $14.5M across 12 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 70% | 29% |
| High-net-worth individuals | 27% | 69% |
| Pension and profit-sharing plans | <1% | 1% |
| Charitable organizations | 1% | 1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 972 | $393M | 28.8% | $404K |
| High-net-worth individuals | 379 | $936M | 68.6% | $2.47M |
| Pension and profit-sharing plans | 12 | $14.5M | 1.1% | $1.21M |
| Charitable organizations | 14 | $20M | 1.5% | $1.43M |
| Corporations and other businesses | 4 | $569K | 0.0% | $142K |
| Total | 1,381 | $1.36B | 100% | $987K |
- Clients
- 972
- Regulatory AUM
- $393M
- AUM share
- 28.8%
- Avg. per client
- $404K
- Clients
- 379
- Regulatory AUM
- $936M
- AUM share
- 68.6%
- Avg. per client
- $2.47M
- Clients
- 12
- Regulatory AUM
- $14.5M
- AUM share
- 1.1%
- Avg. per client
- $1.21M
- Clients
- 14
- Regulatory AUM
- $20M
- AUM share
- 1.5%
- Avg. per client
- $1.43M
- Clients
- 4
- Regulatory AUM
- $569K
- AUM share
- 0.0%
- Avg. per client
- $142K
Total
- Clients
- 1,381
- Regulatory AUM
- $1.36B
- AUM share
- 100%
- Avg. per client
- $987K
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
One Day in July charges 0.125%–0.75% a year for its Advisory Fee. The fee has a $1,200 annual minimum.
Fee details and sources
Daniel Cunningham owns 75% or more of One Day in July. Daniel Cunningham is CEO. It has 23 employees, 13 of them in advisory roles.
Leadership
- Daniel CunninghamChief Executive Officer, Chief Compliance Officer, & Sole Member/Managing Member
- Burta KellyDirector of Operations
Investment adviser representatives
14 representatives listed in the SEC register as of 9 October 2026.
- Kyle Allen
- John Robert Bass
- Daniel Patrick Cunningham
- Seth Patrick Gillim
- Burta Kelly
- William Frank Koster
- Jennifer Lauren Martinez
- Matthew Dalton McBride
- Carrie Foster McDonnell
- Christopher St. Peter McKeown
- Kevin Patrick Murray
- Caroline Grace Russell
- John Robert Slane
- Nancy Surdek Westbrook
Staff
- 23 employees
- 13 in advisory functions
- 13 state-registered reps
- Owns 75% or more of One Day in July LLC
Daniel Cunningham
Control person · since May 2016
One Day in July’s regulatory assets grew 3.7× from $369M (July 2021) to $1.36B (September 2026); clients rose from 470 to 1,381 and employees from 15 to 23.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $1.36B | 1,381 | 23 | 10 |
| January 2025 | $1.09B | 1,251 | 20 | 6 |
| March 2024 | $798M | 1,063 | 16 | 5 |
| August 2023 | $587M | 870 | 18 | 5 |
| May 2022 | $570M | 658 | 15 | 2 |
| July 2021 | $369M | 470 | 15 | 2 |
Besides its headquarters, One Day in July has 9 offices, with 10 listed addresses across 4 states.
Vermont · 7 listed addresses
- 77 College St. #3a, BurlingtonHQ
- 351 Main Street, Bennington
- 206 Main Street, Vergennes
- 48 Main Street, Middlebury
- 734 E US Route 4, Rutland
- 92 Lower Main Street, Morrisville
- 27 State Street, Montpelier
Florida · 1 listed address
- 165 5th Avenue Ne, St. Petersburg
Massachusetts · 1 listed address
- 6 Crafts Ave, Northampton
New Hampshire · 1 listed address
- 26 South Main Street, Hanover
Other business names
One Day in July has reported 1 other business name to the SEC.
- Shelburne Fiduciary Partners, LLC
Contact and registration details
- Legal name
- One Day in July LLC
- Headquarters
- 77 College St. #3a, Burlington, VT 05401
- Website
- onedayinjuly.com
- Phone
- 802-503-8280
- @one-day-in-july-llc
- SEC file
- 801-113839
- Founded
- 2016
- Structure
- Vermont LLC
- Fiscal year end
- December
One Day in July uses Charles Schwab ($1.32B) as custodian for its separately managed accounts. One Day in July does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.32B100%
At year end, One Day in July’s separately managed accounts were mostly in stocks (64%) and bonds (28%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.44B across 167 positions; the largest are SPDR Series Trust (11.3%), Vanguard Whitehall Fds (8.2%) and Vanguard Index Fds (7.8%).
What the accounts hold
- Stocks64%
- Funds7%
- Bonds28%
- U.S. government and agency bonds25%
- Investment grade corporate bonds2%
- State and local bonds1%
- Cash1%
Reported 13F holdings
- $1.44B
- Reported 13F value
- 167
- Positions
- 65.9%
- In the 10 largest
- +15.2%
- Value vs. prior quarter
- SPDR Series Trust · ST Inter ETF11.3%
- Vanguard Whitehall Fds · High Div Yld8.2%
- Vanguard Index Fds · S&P 500 ETF Shs7.8%
- Vanguard Index Fds · Growth ETF7.6%
- SPDR Series Trust · ST Str P500etf7.0%
- SPDR Series Trust · ST Lon Treas ETF7.0%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF5.6%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt4.8%
- Vanguard Index Fds · Sml CP Grw ETF3.3%
- SPDR Series Trust · ST Str Sp600 Sml3.2%
Together, the ten largest are 65.9% of reported value.
How many clients does One Day in July have?
One Day in July has 1,381 clients and manages $1.36 billion for them, as of September 2026. They include 972 individual clients, 379 high-net-worth individuals and 14 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026
What services does One Day in July offer?
One Day in July provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters, educational seminars, business succession planning, education planning, estate planning, and philanthropic planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does One Day in July charge?
One Day in July charges 0.125%–0.75% a year for its Advisory Fee. The fee has a $1,200 annual minimum.
Source: ADV PART 2A - ONE DAY IN JULY LLC (FIRM BROCHURE), filed 4 February 2026
Which custodians does One Day in July use?
One Day in July’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.32B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026
How many financial advisors does One Day in July have?
One Day in July has 13 investment adviser representatives registered with state securities authorities, out of 23 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does One Day in July invest in?
At the end of its last fiscal year, One Day in July’s separately managed accounts held 64% exchange-traded equities, 25% U.S. government and agency bonds, 7% registered funds (mutual funds, ETFs, BDCs), 2% investment grade corporate bonds, 1% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns One Day in July?
One Day in July’s direct owner is Daniel Cunningham (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026
How does One Day in July get paid?
One Day in July is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is One Day in July registered with the SEC?
Yes, One Day in July has been registered with the SEC as an investment adviser since 15 August 2018. Its CRD number is 284335 and its SEC file number is 801-113839.
Source: Form ADV Part 1A, Item 1, filed 30 September 2026; IAPD firm record
How do I contact One Day in July?
One Day in July’s main office is at 77 College St. #3a, Burlington, VT 05401. Its phone number is 802-503-8280. Its website is onedayinjuly.com.