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Lyons Capital Group

Wealth managementRIA

Shreveport, LACRD 335733Updated

Lyons Capital Group is an investment adviser based in Shreveport, LA, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $166 million, as filed on 7 August 2026.

287
Clients
$561K
AUM per individual client
2
Advisory staff
1
Offices

From Form ADV filed 7 August 2026SEC record

Services and clients

Lyons Capital Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.

Lyons Capital Group reports 287 clients. They include 225 individual clients and 62 high-net-worth individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $166M across 677 accounts are not.

Clients and assets by client type
Clients287 clients reported
Assets$166M
Client typeClientsAssets
Individuals (other than HNW)78%29%
High-net-worth individuals22%68%
Pension and profit-sharing plansFewer than 5<1%
Charitable organizationsFewer than 52%
Corporations and other businessesFewer than 5<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
225
Regulatory AUM
$47.6M
AUM share
28.7%
Avg. per client
$211K
High-net-worth individuals
Clients
62
Regulatory AUM
$114M
AUM share
68.5%
Avg. per client
$1.83M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$218K
AUM share
0.1%
Avg. per client
—
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$3.11M
AUM share
1.9%
Avg. per client
—
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$1.46M
AUM share
0.9%
Avg. per client
—

Total

Clients
287
Regulatory AUM
$166M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
251–500

Fees and minimums

Lyons Capital Group charges 1.00%–1.50% for its Investment management services. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Financial planning
Financial planning services are a fixed fee of up to $10,000, charged in monthly installments or in full on delivery of the plan.
Retirement plan investment management
Retirement plan advisory clients pay an annual asset-based fee of 0.25% to 1.00%, depending on plan complexity and size.

Ownership and people

Jeffrey Lyons owns 75% or more of Lyons Capital Group. The leadership team of Lyons Capital Group includes President Jeffrey Lyons and Chief Compliance Officer Lonny Elfenbein. It has 6 employees, 2 of them in advisory roles.

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Staff

  • 6 employees
  • 2 in advisory functions
  • 2 state-registered reps
  • 3 broker-dealer reps
  • 3 insurance agents
Who owns the firm
Lyons Capital Group, LLC· the adviser
  • Jeffrey Lyons

    since May 2025

    Owns 75% or more of Lyons Capital Group, LLC

Growth and acquisitions

Lyons Capital Group’s regulatory assets grew Infinity× from $0 (June 2025) to $166M (August 2026); employees rose from 4 to 6.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Aug 2026August 2026$166M28761
Jun 2025June 2025$0041

Offices and registration details

Besides its headquarters, Lyons Capital Group has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Louisiana · 1 listed address

  • 1923 Southern Loop, Suite N, ShreveportHQ

Contact and registration details

Legal name
Lyons Capital Group, LLC
Headquarters
1923 Southern Loop, Suite N, Shreveport, LA 71106
SEC file
801-132580
Structure
Louisiana LLC
Fiscal year end
December

Custodians

Lyons Capital Group’s named custodian for separately managed accounts is Charles Schwab ($166M). Lyons Capital Group has custody of $18.1M for 56 clients.

Reported separately managed account assets by custodian
$166M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $166M100%

Investments and reported holdings

At year end, Lyons Capital Group’s separately managed accounts were mostly in funds (69%) and stocks (23%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks23%
  • Funds69%
    • Registered funds57%
    • Pooled vehicles12%
  • Cash3%
  • Other5%
    • Uits5%

Common questions

How many clients does Lyons Capital Group have?

Lyons Capital Group has 287 clients and manages $166 million for them, as of August 2026. They include 225 individual clients and 62 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 August 2026

What services does Lyons Capital Group offer?

Lyons Capital Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Lyons Capital Group charge?

Lyons Capital Group charges 1.00%–1.50% for its Investment management services. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears and is negotiable.

Source: LYONS CAPITAL GROUP ADV PART 2A 6.2.26, filed 2 June 2026

Which custodians does Lyons Capital Group use?

Lyons Capital Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $166M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 August 2026

How many financial advisors does Lyons Capital Group have?

Lyons Capital Group has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 2 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Lyons Capital Group invest in?

At the end of its last fiscal year, Lyons Capital Group’s separately managed accounts held 57% registered funds (mutual funds, ETFs, BDCs), 23% exchange-traded equities, 12% pooled vehicles (private funds and similar), 5% other and 3% cash and equivalents. The 5% other category is described as: Uits.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Lyons Capital Group?

Lyons Capital Group’s direct owner is Jeffrey Lyons (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 7 August 2026

How does Lyons Capital Group get paid?

Lyons Capital Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Lyons Capital Group?

Lyons Capital Group’s main office is at 1923 Southern Loop, Suite N, Shreveport, LA 71106. Its phone number is 318-455-7790. Its website is lyonscapgroup.com.

Source: Form ADV Part 1A, Item 1.F, filed 7 August 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 7 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. LYONS CAPITAL GROUP ADV PART 2A 6.2.26, submitted 2 June 2026.
  3. IAPD firm record, CRD 335733.
  4. SEC registered adviser data, annual Form ADV amendments filed 30 June 2025 to 7 August 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Lyons Capital Group, website.

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