Lloyd Advisory Services provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Lloyd Advisory Services reports 1,262 clients. They include 1,142 individual clients, 60 high-net-worth individuals, and 60 pension and profit-sharing plans. Of its assets, 100.0% ($438M across 2,779 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $438M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 90% | 70% |
| High-net-worth individuals | 5% | 27% |
| Pension and profit-sharing plans | 5% | 3% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,142 | $308M | 70.3% | $269K |
| High-net-worth individuals | 60 | $119M | 27.2% | $1.98M |
| Pension and profit-sharing plans | 60 | $11M | 2.5% | $184K |
| Corporations and other businesses | Fewer than 5 | $242K | 0.1% | — |
| Total | 1,262 | $438M | 100% | — |
- Clients
- 1,142
- Regulatory AUM
- $308M
- AUM share
- 70.3%
- Avg. per client
- $269K
- Clients
- 60
- Regulatory AUM
- $119M
- AUM share
- 27.2%
- Avg. per client
- $1.98M
- Clients
- 60
- Regulatory AUM
- $11M
- AUM share
- 2.5%
- Avg. per client
- $184K
- Clients
- Fewer than 5
- Regulatory AUM
- $242K
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 1,262
- Regulatory AUM
- $438M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Lloyd Advisory Services charges up to 1.50% a year for its Asset Management Services. The fee is billed in arrears and is negotiable.
Fee details and sources
The Lloyd Advisory Group, LLC owns 75% or more of Lloyd Advisory Services and is in turn owned by The Lloyd Group Holdings, LLC (75% or more). Mark Lloyd is CEO; the leadership team includes Chief Compliance Officer Dustin Meza. It has 13 employees, 6 of them in advisory roles.
Leadership
Mark LloydChief Executive Officer- Dustin MezaChief Compliance Officer
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 13 employees
- 6 in advisory functions
- 6 state-registered reps
- 7 insurance agents
- Owns 75% or more of Lloyd Advisory Services, LLC
The Lloyd Advisory Group, LLC
Control person · since June 2009
- Owns 75% or more of The Lloyd Advisory Group, LLC
The Lloyd Group Holdings, LLC
Control person · since February 2024
- Owns 50% to 75% of The Lloyd Group Holdings, LLC
The Lloyd Group Legacy, Inc
Control person · since February 2024
- Owns 75% or more of The Lloyd Group Legacy, Inc
Mark Lloyd
Control person · since February 2024
Lloyd Advisory Services’ regulatory assets grew 1.9× from $236M (March 2021) to $438M (March 2026); clients rose from 949 to 1,262 and employees fell from 14 to 13.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $438M | 1,262 | 13 | 3 |
| Mar 2025March 2025 | $372M | 1,260 | 16 | 3 |
| Apr 2024April 2024 | $300M | 1,168 | 14 | 3 |
| Mar 2023March 2023 | $252M | 1,033 | 13 | 3 |
| Apr 2022April 2022 | $278M | 1,021 | 13 | 3 |
| Mar 2021March 2021 | $236M | 949 | 14 | 2 |
Besides its headquarters, Lloyd Advisory Services has 2 offices, with 3 listed addresses in 1 state.
Georgia · 3 listed addresses
- 3575 Lawrenceville Suwanee Road, SuwaneeHQ
- 501 Candler Street, Gainesville
- 3800 Mansell RD, Alpharetta
Contact and registration details
- Legal name
- Lloyd Advisory Services, LLC
- Headquarters
- 3575 Lawrenceville Suwanee Road, Suwanee, GA 30024
- Website
- lloydadvisorygroup.com
- Phone
- 770-932-0387
- SEC file
- 801-117056
- Structure
- Georgia LLC
- Fiscal year end
- December
Lloyd Advisory Services’ named custodians for separately managed accounts are Fidelity ($423M, 97%) and Charles Schwab ($14.2M, 3%). Lloyd Advisory Services has custody of $240M for 690 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $423M97%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $14.2M3%
At year end, Lloyd Advisory Services’ separately managed accounts were mostly in funds (67%) and stocks (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $258M across 628 positions; the largest are Aim ETF Products Trust (9.7%), SPDR Series Trust (8.4%) and Aim ETF Products Trust (7.4%).
What the accounts hold
- Stocks27%
- Funds67%
- Cash6%
Reported 13F holdings
- $258M
- Reported 13F value
- 628
- Positions
- 58.7%
- In the 10 largest
- −26.2%
- Value vs. prior quarter
- Aim ETF Products Trust · Allia US May ETF9.7%
- SPDR Series Trust · ST Str P500etf8.4%
- Aim ETF Products Trust · Allianzim US EQT7.4%
- Elevation Series Trust · True SE Buff ETF7.4%
- Aim ETF Products Trust · Allia US Jun ETF7.1%
- Simplify Exchange Traded Fun · Short Term Trea5.4%
- Aim ETF Products Trust · Allianzim US EQT3.8%
- Pimco ETF TR · Ultr SH GO AC FD3.7%
- Elevation Series Trust · True ST Sept ETF2.9%
- Vanguard Index Fds · S&P 500 ETF Shs2.8%
Together, the ten largest are 58.7% of reported value.
How many clients does Lloyd Advisory Services have?
Lloyd Advisory Services has 1,262 clients and manages $438 million for them, as of March 2026. They include 1,142 individual clients, 60 high-net-worth individuals, and 60 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Lloyd Advisory Services offer?
Lloyd Advisory Services provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Lloyd Advisory Services charge?
Lloyd Advisory Services charges up to 1.50% a year for its Asset Management Services. The fee is billed in arrears and is negotiable.
Source: LLOYD ADVISORY SERVICES, LLC ADV 2A BROCHURE, filed 25 March 2026
Which custodians does Lloyd Advisory Services use?
Lloyd Advisory Services’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $423M and Charles Schwab & Co., Inc. (Westlake, TX), with $14.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does Lloyd Advisory Services have?
Lloyd Advisory Services has 6 investment adviser representatives registered with state securities authorities, out of 13 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Lloyd Advisory Services invest in?
At the end of its last fiscal year, Lloyd Advisory Services’ separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Lloyd Advisory Services?
Lloyd Advisory Services is owned through a chain of holding companies by Mark Lloyd. Its direct owner is the Lloyd Advisory Group, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Lloyd Advisory Services get paid?
Lloyd Advisory Services is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Lloyd Advisory Services?
Lloyd Advisory Services’ main office is at 3575 Lawrenceville Suwanee Road, Suwanee, GA 30024. Its phone number is 770-932-0387. Its website is lloydadvisorygroup.com.