LifeSteps Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
LifeSteps Financial reports 680 clients. They include 572 individual clients, 97 high-net-worth individuals, and 11 corporations and other businesses. Of its assets, 77.0% ($341M across 733 accounts) are managed with discretion; $102M across 458 accounts are not. Of its clients, 1% are outside the U.S. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 84% | 35% |
| High-net-worth individuals | 14% | 62% |
| Corporations and other businesses | 2% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 572 | $154M | 34.8% | $270K |
| High-net-worth individuals | 97 | $273M | 61.7% | $2.81M |
| Corporations and other businesses | 11 | $15.6M | 3.5% | $1.41M |
| Total | 680 | $443M | 100% | $651K |
- Clients
- 572
- Regulatory AUM
- $154M
- AUM share
- 34.8%
- Avg. per client
- $270K
- Clients
- 97
- Regulatory AUM
- $273M
- AUM share
- 61.7%
- Avg. per client
- $2.81M
- Clients
- 11
- Regulatory AUM
- $15.6M
- AUM share
- 3.5%
- Avg. per client
- $1.41M
Total
- Clients
- 680
- Regulatory AUM
- $443M
- AUM share
- 100%
- Avg. per client
- $651K
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
LifeSteps Financial charges 0.45%–1.50% a year for its Investment Advisory Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Bill Payment and Reconciliation Service
- Billed quarterly in advance at a fixed annual fee with a $6,000 annual minimum, negotiable at LifeSteps’ discretion.
Henry Ford owns 75% or more of LifeSteps Financial. The leadership team of LifeSteps Financial includes Chief Financial Officer Eric Bergquist. It has 9 employees, 3 of them in advisory roles.
Leadership
- Eric BergquistChief Financial Officer
- Henry FordFounder, CCO, CEO
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 3 in advisory functions
- 7 state-registered reps
- Owns 75% or more of Lifesteps Financial, Inc.
Henry Ford
Control person · since June 2010
LifeSteps Financial’s regulatory assets grew 1.8× from $240M (July 2021) to $443M (September 2026); clients rose from 387 to 680 and employees from 7 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $443M | 680 | 9 | 4 |
| February 2025 | $375M | 569 | 8 | 4 |
| March 2024 | $315M | 555 | 6 | 4 |
| March 2023 | $263M | 526 | 6 | 2 |
| March 2022 | $298M | 461 | 6 | 1 |
| July 2021 | $240M | 387 | 7 | 1 |
Besides its headquarters, LifeSteps Financial has 3 offices (2 private residences, listed without an address), with 2 listed addresses in California and Tennessee.
California · 1 listed address
- 250 West First Street, Suite 248, ClaremontHQ
Tennessee · 1 listed address
- 231 Public Square, Franklin
Contact and registration details
- Legal name
- Lifesteps Financial, Inc.
- Headquarters
- 250 West First Street, Suite 248, Claremont, CA 91711
- Website
- lifesteps.io
- Phone
- 909-267-3770
- @lifestepsfinancial
- SEC file
- 801-71544
- Structure
- California corporation
- Fiscal year end
- December
LifeSteps Financial uses Charles Schwab ($331M) as custodian for its separately managed accounts. LifeSteps Financial has custody of $103M in client assets for 105 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $331M100%
At year end, LifeSteps Financial’s separately managed accounts were largely in funds (41%) and stocks (23%). Its reported 13F holdings for the quarter ended 30 June 2026 total $215M across 792 positions; the largest are Invesco Qqq Trust Series I (15.3%), State Street SPDR S&P 500 ETF (14.3%) and Nvidia Corporation (4.7%).
What the accounts hold
- Stocks23%
- Funds41%
- Bonds18%
- Cash17%
- Other1%
- Annuities1%
Reported 13F holdings
- $215M
- Reported 13F value
- 792
- Positions
- 52.7%
- In the 10 largest
- +35.9%
- Value vs. prior quarter
- Invesco Qqq Trust Series IETF15.3%
- State Street SPDR S&P 500 ETFETF14.3%
- Nvidia Corporation4.7%
- Apple Inc.3.8%
- iShares Core S&P Mid-cap ETFETF3.0%
- Microsoft Corp.2.5%
- Vanguard Value ETFETF2.4%
- State Street Technology Select Sector SPDR ETFETF2.4%
- State Street SPDR S&P Dividend ETFETF2.2%
- Vanguard High Dividend Yield Index ETFETF2.1%
Together, the ten largest are 52.7% of reported value.
How many clients does LifeSteps Financial have?
LifeSteps Financial has 680 clients and manages $443 million for them, as of September 2026. They include 572 individual clients, 97 high-net-worth individuals, and 11 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 September 2026
What services does LifeSteps Financial offer?
LifeSteps Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does LifeSteps Financial charge?
LifeSteps Financial charges 0.45%–1.50% a year for its Investment Advisory Services. The fee is billed in advance and is negotiable.
Source: LIFESTEPS FINANCIAL, INC. FORM ADV PART 2A INCLUDING 2B, filed 2 October 2026
Which custodians does LifeSteps Financial use?
LifeSteps Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $331M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 September 2026
How many financial advisors does LifeSteps Financial have?
LifeSteps Financial has 7 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does LifeSteps Financial invest in?
At the end of its last fiscal year, LifeSteps Financial’s separately managed accounts held 41% registered funds (mutual funds, ETFs, BDCs), 23% exchange-traded equities, 18% state and local bonds, 17% cash and equivalents and 1% other. The 1% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns LifeSteps Financial?
LifeSteps Financial’s direct owner is Henry Ford (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 11 September 2026
How does LifeSteps Financial get paid?
LifeSteps Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact LifeSteps Financial?
LifeSteps Financial’s main office is at 250 West First Street, Suite 248, Claremont, CA 91711. Its phone number is 909-267-3770. Its website is lifesteps.io.