Lanier Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year. The firm advises 3 private funds.
Lanier Asset Management reports 103 clients. They include 51 high-net-worth individuals, 45 individual clients, and 4 pension and profit-sharing plans. Of its assets, 98.9% ($140M across 219 accounts) are managed with discretion; $1.62M across 6 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 44% | 6% |
| High-net-worth individuals | 50% | 82% |
| Pooled investment vehicles | 3% | 11% |
| Pension and profit-sharing plans | 4% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 45 | $8.96M | 6.3% | $199K |
| High-net-worth individuals | 51 | $116M | 81.6% | $2.27M |
| Pooled investment vehicles | 3 | $16.1M | 11.3% | $5.35M |
| Pension and profit-sharing plans | 4 | $1.05M | 0.7% | $261K |
| Total | 103 | $142M | 100% | $1.38M |
- Clients
- 45
- Regulatory AUM
- $8.96M
- AUM share
- 6.3%
- Avg. per client
- $199K
- Clients
- 51
- Regulatory AUM
- $116M
- AUM share
- 81.6%
- Avg. per client
- $2.27M
- Clients
- 3
- Regulatory AUM
- $16.1M
- AUM share
- 11.3%
- Avg. per client
- $5.35M
- Clients
- 4
- Regulatory AUM
- $1.05M
- AUM share
- 0.7%
- Avg. per client
- $261K
Total
- Clients
- 103
- Regulatory AUM
- $142M
- AUM share
- 100%
- Avg. per client
- $1.38M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 3
- Financial planning clients last fiscal year
- 1–10
Lanier Asset Management is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Stand-alone financial planning and consulting is a negotiable fixed fee, generally $1,000 to $2,500, depending on the services.
Mark Hoffman owns 75% or more of Lanier Asset Management. Mark Hoffman is CEO; the leadership team includes Chief Compliance Officer Deidre Durbin. It has 2 employees, 1 of them in advisory roles.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Lanier Asset Management, LLC
Mark Hoffman
Control person · since July 2009
Lanier Asset Management’s regulatory assets fell from $179M (March 2021) to $142M (May 2026); clients fell from 128 to 103 and employees from 5 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $142M | 103 | 2 | 1 |
| Jun 2025June 2025 | $140M | 102 | 3 | 1 |
| Mar 2024March 2024 | $114M | 104 | 3 | 1 |
| Mar 2023March 2023 | $105M | 102 | 3 | 1 |
| May 2022May 2022 | $214M | 163 | 3 | 1 |
| Mar 2021March 2021 | $179M | 128 | 5 | 1 |
Besides its headquarters, Lanier Asset Management has 0 offices, with 1 listed address in 1 state.
Kentucky · 1 listed address
- 2321 Lime Kiln Lane, Suite D, LouisvilleHQ
Contact and registration details
- Legal name
- Lanier Asset Management, LLC
- Headquarters
- 2321 Lime Kiln Lane, Suite D, Louisville, KY 40222
- Website
- lanieram.com
- Phone
- 502-909-1100
- SEC file
- 801-107331
- Structure
- Kentucky LLC
- Fiscal year end
- December
Lanier Asset Management’s named custodians for separately managed accounts are Pershing ($64.9M, 57%), Umb Financial Services ($40.5M, 35%) and Fidelity ($9.19M, 8%). Lanier Asset Management has custody of $16.1M for 3 clients.
- PershingPershing Advisor Solutions LLC · Jersey City, NJ · $64.9M57%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $9.19M8%
- Umb Financial ServicesUmb Financial Services, Inc. · Kansas City, MO · $40.5M35%
At year end, Lanier Asset Management’s separately managed accounts were mostly in stocks (55%) and funds (35%).
What the accounts hold
- Stocks55%
- Exchange-traded equities51%
- Non-exchange-traded equities4%
- Funds35%
- Bonds4%
- Cash6%
How many clients does Lanier Asset Management have?
Lanier Asset Management has 103 clients and manages $142 million for them, as of May 2026. They include 51 high-net-worth individuals, 45 individual clients, and 4 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 May 2026
What services does Lanier Asset Management offer?
Lanier Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Lanier Asset Management use?
Lanier Asset Management’s separately managed account assets are held at Pershing Advisor Solutions LLC (Jersey City, NJ), with $64.9M, Umb Financial Services, Inc. (Kansas City, MO), with $40.5M and Fidelity Brokerage Services LLC (Smithfield, RI), with $9.19M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 May 2026
How many financial advisors does Lanier Asset Management have?
Lanier Asset Management has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Lanier Asset Management invest in?
At the end of its last fiscal year, Lanier Asset Management’s separately managed accounts held 51% exchange-traded equities, 35% pooled vehicles (private funds and similar), 6% cash and equivalents, 4% non-exchange-traded equities and 4% U.S. government and agency bonds. It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Lanier Asset Management?
Lanier Asset Management’s direct owner is Mark Hoffman (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 May 2026
How does Lanier Asset Management get paid?
Lanier Asset Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Lanier Asset Management?
Lanier Asset Management’s main office is at 2321 Lime Kiln Lane, Suite D, Louisville, KY 40222. Its phone number is 502-909-1100. Its website is lanieram.com.