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Mark Hoffman

Managing Member and Chief Executive Officer at Lanier Asset Management

Investment adviser registrationUpdated

Mark Hoffman is Managing Member and Chief Executive Officer of Lanier Asset Management, LLC, a Louisville investment adviser managing $142M. Mark Hoffman has 1 year in the industry across 2 firms and has passed the Series 65.

1
Years in industry
2
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Mark Hoffman has been Managing Member and Chief Executive Officer of Lanier Asset Management since July 2009, is a control person of the firm and directly owns 75% or more of it.

Lanier Asset Management, LLC is a Louisville, KY firm with $142M under management, 103 clients and 1 adviser in one office, as of its May 2026 filing.

Mark Hoffman’s longest registration was 1 year at Lanier Asset Management, LLC (2025–2026).

  1. Onepoint BFG Wealth PartnersAlso current
    – present · under a year
    Atlanta, GA · Adviser representative · Firm CRD 318366
  2. – · 1 year
    Louisville, KY · Adviser representative · Firm CRD 150888

Credentials and registrations

Investment adviser representative registrations

Mark Hoffman is registered as an investment adviser representative in Georgia, since September 2026.

  • GeorgiaSince 3 September 2026

Examinations

Series 654 September 2025
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
Mark Robert Hoffman
CRD
5689326
Firm
Lanier Asset Management · CRD 150888
Role
Managing Member and Chief Executive Officer
Registration
Investment adviser registration
In the industry since
September 2025
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Mark Hoffman work?

Mark Hoffman has been Managing Member and Chief Executive Officer of Lanier Asset Management, LLC since July 2009, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 26 May 2026

Is Mark Hoffman a financial advisor?

Yes. Mark Hoffman has a current investment-adviser registration in Georgia.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Mark Hoffman have?

Mark Hoffman has 1 year in the financial industry, since September 2025, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Mark Hoffman passed?

Mark Hoffman passed the Series 65 in September 2025.

Source: IAPD individual record, checked 22 October 2026

Where was Mark Hoffman previously registered as an investment adviser?

Mark Hoffman has past investment-adviser registrations through Lanier Asset Management, LLC, September 2025 to October 2026, across 2 firms.

Source: IAPD individual record, checked 22 October 2026

Is Mark Hoffman registered with FINRA?

No. Mark Hoffman has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Mark Hoffman’s record?

Search CRD 5689326 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Mark Hoffman’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Lanier Asset Management

Sources

  1. IAPD individual record, CRD 5689326, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Lanier Asset Management, LLC, filed 26 May 2026. Title, control and ownership bands.