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Keeler & Nadler Financial Planning and Wealth Management

Wealth managementRIA

Dublin, OHCRD 173079Updated

Keeler & Nadler Financial Planning and Wealth Management is an investment adviser based in Dublin, OH, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $610 million, as filed on 21 July 2026.

506
Clients
$1.21M
AUM per individual client
9
Advisory staff
1
Offices
1.65%
Annual fee
Up to

From Form ADV filed 21 July 2026SEC record

Services and clients

Keeler & Nadler Financial Planning and Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, estate planning, insurance, and tax planning. Financial planning was provided to 500 clients last fiscal year.

Keeler & Nadler Financial Planning and Wealth Management reports 506 clients. They include 316 individual clients, 188 high-net-worth individuals and 2 charitable organizations. Of its assets, 92.7% ($565M across 1,979 accounts) are managed with discretion; $44.8M across 64 accounts are not. It advised 17 clients without assets under management last fiscal year.

Clients and assets by client type
Clients506 clients
Assets$610M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)62%15%
High-net-worth individuals37%85%
Charitable organizations<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
316
Regulatory AUM
$91.8M
AUM share
15.1%
Avg. per client
$291K
High-net-worth individuals
Clients
188
Regulatory AUM
$517M
AUM share
84.7%
Avg. per client
$2.75M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$1.38M
AUM share
0.2%
Avg. per client
$690K

Total

Clients
506
Regulatory AUM
$610M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
17
Private funds advised
0
Financial planning clients last fiscal year
500

Keeler & Nadler Financial Planning and Wealth Management fees and minimums

Keeler & Nadler Financial Planning and Wealth Management charges up to 1.65% a year for its Wealth Management Services. The fee is billed in advance, is negotiable and has a $5,000 annual minimum. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Fixed-Fee Financial Planning
Stand-alone financial planning on a fixed fee never to exceed $10,000, billed on completion of the plan.
Hourly Financial Planning
Stand-alone financial planning billed at an hourly fee not to exceed $500 per hour, with an estimated plan fee given before the process starts.

Who owns Keeler & Nadler Financial Planning and Wealth Management

Andrew P. Keeler Living Trust owns 75% or more of Keeler & Nadler Financial Planning and Wealth Management. The leadership team of Keeler & Nadler Financial Planning and Wealth Management includes President Andrew Keeler. It has 13 employees, 9 of them in advisory roles.

Leadership

Investment adviser representatives

8 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 13 employees
  • 9 in advisory functions
  • 8 state-registered reps
  • 4 insurance agents
Ownership chain
Keeler & Nadler Financial Planning and Wealth Management, LLC· the adviser
  • Andrew P. Keeler Living Trust

    Control person · since November 2014

    Owns 75% or more of Keeler & Nadler Financial Planning and Wealth Management, LLC
    • Andrew Keeler

      Trustee · Control person · since July 2007

    • Janine Keeler

      Trustee · Control person · since July 2007

  • The Beaver Family Trust DTD 10/31/2018

    since December 2024

    Owns 10% to 25% of Keeler & Nadler Financial Planning and Wealth Management, LLC
    • Mark Beaver

      Trustee · Control person · since October 2018

    • Sarah Beaver

      Trustee · since October 2018

  • The Beaver Family Trust DTD

    since December 2024

    Owns 10% to 25% of Keeler & Nadler Financial Planning and Wealth Management, LLC

Growth and acquisitions

Keeler & Nadler Financial Planning and Wealth Management’s regulatory assets grew 2.3× from $268M (March 2021) to $610M (July 2026); clients rose from 319 to 506 and employees from 10 to 13.

By annual filing
Measure
Figures from each annual filing
Keeler & Nadler Financial Planning and Wealth Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
July 2026$610M506131
May 2025$478M456101
July 2024$409M424102
April 2023$337M405102
February 2022$338M383113
March 2021$268M319101

Offices and registration details

Besides its headquarters, Keeler & Nadler Financial Planning and Wealth Management has 0 offices, with 1 listed address in Ohio.

Listed office addresses in Ohio
Dublin

Ohio · 1 listed address

  • 565 Metro Place South, Suite 280, DublinHQ

Contact and registration details

Legal name
Keeler & Nadler Financial Planning and Wealth Management, LLC
Headquarters
565 Metro Place South, Suite 280, Dublin, OH 43017
SEC file
801-80394
Structure
Ohio LLC
Fiscal year end
December

Custodians

Keeler & Nadler Financial Planning and Wealth Management uses Charles Schwab ($589M) as custodian for its separately managed accounts. Keeler & Nadler Financial Planning and Wealth Management has custody of $118M in client assets for 31 clients.

Reported separately managed account assets by custodian
$589M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $589M100%

Investments and reported holdings

At year end, Keeler & Nadler Financial Planning and Wealth Management’s separately managed accounts were mostly in funds (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $352M across 85 positions; the largest are Schwab Strategic TR (8.5%), Schwab Strategic TR (8.3%) and SPDR Series Trust (7.1%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks6%
  • Funds87%
  • Cash7%

Reported 13F holdings

$352M
Reported 13F value
85
Positions
57.6%
In the 10 largest
+19.5%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Schwab Strategic TR · Fundamental Intl8.5%
  2. Schwab Strategic TR · US Lcap GR ETF8.3%
  3. SPDR Series Trust · ST Str P500etf7.1%
  4. Schwab Strategic TR · US Lcap VA ETF6.9%
  5. Vanguard Index Fds · Growth ETF5.6%
  6. Vanguard Malvern Fds · Core BD ETF5.4%
  7. Blackrock ETF Trust · iShares US Equit4.6%
  8. iShares TR · MSCI USA Qlt Fct4.0%
  9. Vanguard Index Fds · Value ETF3.8%
  10. Blackrock ETF Trust · Isha I IN TE ETF3.5%

Together, the ten largest are 57.6% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 24 July 2026

Common questions

How many clients does Keeler & Nadler Financial Planning and Wealth Management have?

Keeler & Nadler Financial Planning and Wealth Management has 506 clients and manages $610 million for them, as of July 2026. They include 316 individual clients, 188 high-net-worth individuals and 2 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 July 2026

What services does Keeler & Nadler Financial Planning and Wealth Management offer?

Keeler & Nadler Financial Planning and Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, estate planning, insurance, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Keeler & Nadler Financial Planning and Wealth Management charge?

Keeler & Nadler Financial Planning and Wealth Management charges up to 1.65% a year for its Wealth Management Services. The fee is billed in advance, is negotiable and has a $5,000 annual minimum.

Source: KNFW - ADV 2A - FIRM BROCHURE, filed 13 May 2026

Which custodians does Keeler & Nadler Financial Planning and Wealth Management use?

Keeler & Nadler Financial Planning and Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $589M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 July 2026

How many financial advisors does Keeler & Nadler Financial Planning and Wealth Management have?

Keeler & Nadler Financial Planning and Wealth Management has 8 investment adviser representatives registered with state securities authorities, out of 13 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Keeler & Nadler Financial Planning and Wealth Management invest in?

At the end of its last fiscal year, Keeler & Nadler Financial Planning and Wealth Management’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 7% cash and equivalents and 6% exchange-traded equities.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Keeler & Nadler Financial Planning and Wealth Management?

Keeler & Nadler Financial Planning and Wealth Management’s direct owners are Andrew P. Keeler Living Trust (75% or more), the Beaver Family Trust DTD 10/31/2018 (10% to 25%) and the Beaver Family Trust DTD (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 21 July 2026

How does Keeler & Nadler Financial Planning and Wealth Management get paid?

Keeler & Nadler Financial Planning and Wealth Management is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Keeler & Nadler Financial Planning and Wealth Management registered with the SEC?

Yes, Keeler & Nadler Financial Planning and Wealth Management has been registered with the SEC as an investment adviser since 14 October 2014. Its CRD number is 173079 and its SEC file number is 801-80394.

Source: Form ADV Part 1A, Item 1, filed 21 July 2026; IAPD firm record

How do I contact Keeler & Nadler Financial Planning and Wealth Management?

Keeler & Nadler Financial Planning and Wealth Management’s main office is at 565 Metro Place South, Suite 280, Dublin, OH 43017. Its phone number is 614-791-4123. Its website is knwealth.com.

Source: Form ADV Part 1A, Item 1.F, filed 21 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 21 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. KNFW - ADV 2A - FIRM BROCHURE, submitted 13 May 2026.
  3. IAPD firm record, CRD 173079.
  4. SEC registered adviser data, annual Form ADV amendments filed 4 March 2021 to 21 July 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 24 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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