Financial Counseling provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Financial Counseling reports 417 clients. They include 376 individual clients, 26 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 99.2% ($99.3M across 707 accounts) are managed with discretion; $825K across 1 account is not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 90% | 48% |
| High-net-worth individuals | 6% | 43% |
| Pension and profit-sharing plans | <1% | 8% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 2% | <1% |
| Other client typesOther | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 376 | $48.6M | 48.5% | $129K |
| High-net-worth individuals | 26 | $42.7M | 42.6% | $1.64M |
| Pension and profit-sharing plans | Fewer than 5 | $7.8M | 7.8% | $3.9M |
| Charitable organizations | Fewer than 5 | $168K | 0.2% | $42K |
| Corporations and other businesses | 7 | $825K | 0.8% | $118K |
| Other | Fewer than 5 | $86K | 0.1% | $43K |
| Total | 417 | $100M | 100% | — |
- Clients
- 376
- Regulatory AUM
- $48.6M
- AUM share
- 48.5%
- Avg. per client
- $129K
- Clients
- 26
- Regulatory AUM
- $42.7M
- AUM share
- 42.6%
- Avg. per client
- $1.64M
- Clients
- Fewer than 5
- Regulatory AUM
- $7.8M
- AUM share
- 7.8%
- Avg. per client
- $3.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $168K
- AUM share
- 0.2%
- Avg. per client
- $42K
- Clients
- 7
- Regulatory AUM
- $825K
- AUM share
- 0.8%
- Avg. per client
- $118K
- Clients
- Fewer than 5
- Regulatory AUM
- $86K
- AUM share
- 0.1%
- Avg. per client
- $43K
Total
- Clients
- 417
- Regulatory AUM
- $100M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Financial Counseling is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed at a negotiated hourly rate from $150 to a maximum of $400 an hour, or as a fixed fee.
Stevan Vaughan owns 75% or more of Financial Counseling. Stevan Vaughan is CEO. It has 3 employees.
Staff
- 3 employees
- 3 in advisory functions
- Owns 75% or more of Financial Counseling, Inc.
Stevan Vaughan
Control person · since December 2000
Financial Counseling’s regulatory assets went from $101M (June 2021) to $100M (April 2026); clients fell from 520 to 417 and employees rose from 2 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $100M | 417 | 3 | 1 |
| Mar 2025March 2025 | $92.4M | 396 | 3 | 1 |
| Mar 2024March 2024 | $90.1M | 399 | 2 | 1 |
| Mar 2023March 2023 | $94.8M | 394 | 2 | 1 |
| Mar 2022March 2022 | $97.6M | 410 | 2 | 1 |
| Jun 2021June 2021 | $101M | 520 | 2 | 1 |
Besides its headquarters, Financial Counseling has 0 offices, with 1 listed address in 1 state.
Ohio · 1 listed address
- 582 N. Main St., SpringboroHQ
Contact and registration details
- Legal name
- Financial Counseling, Inc.
- Headquarters
- 582 N. Main St., Springboro, OH 45066
- Website
- financialcounselinginc.com
- Phone
- 937-748-8710
- SEC file
- 801-114518
- Structure
- Ohio corporation
- Fiscal year end
- December
Financial Counseling’s named custodian for separately managed accounts is Charles Schwab ($77M). Financial Counseling does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $77M100%
At year end, Financial Counseling’s separately managed accounts were mostly in stocks (70%) and funds (26%).
What the accounts hold
- Stocks70%
- Funds26%
- Registered funds23%
- Pooled vehicles3%
- Cash3%
- Other1%
- Reits1%
How many clients does Financial Counseling have?
Financial Counseling has 417 clients and manages $100 million for them, as of April 2026. They include 376 individual clients, 26 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 April 2026
What services does Financial Counseling offer?
Financial Counseling provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Financial Counseling use?
Financial Counseling’s separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $77M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 April 2026
How many financial advisors does Financial Counseling have?
Financial Counseling has 0 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Counseling invest in?
At the end of its last fiscal year, Financial Counseling’s separately managed accounts held 70% exchange-traded equities, 23% registered funds (mutual funds, ETFs, BDCs), 3% pooled vehicles (private funds and similar), 3% cash and equivalents and 1% other. The 1% other category is described as: Reits.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Counseling?
Financial Counseling’s direct owner is Stevan Vaughan (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 20 April 2026
How does Financial Counseling get paid?
Financial Counseling is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Financial Counseling?
Financial Counseling’s main office is at 582 N. Main St., Springboro, OH 45066. Its phone number is 937-748-8710. Its website is financialcounselinginc.com.