{"url":"https://nivawealth.com/firms/financial-counseling-119969","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/119969","regulatoryAum":100125000,"crd":"119969","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4824758","suffix":null,"lastName":"MOORE","firstName":"DOUGLAS","middleName":"JARED"},{"crd":"8233949","suffix":null,"lastName":"Vaughan","firstName":"Parker","middleName":"Andrew"},{"crd":"2488424","suffix":null,"lastName":"VAUGHAN","firstName":"STEVAN","middleName":"MICHAEL"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-06-30","regulatoryAum":101028478,"clients":520,"employees":2,"offices":1},{"filedOn":"2022-03-29","regulatoryAum":97561487,"clients":410,"employees":2,"offices":1},{"filedOn":"2023-03-16","regulatoryAum":94765490,"clients":394,"employees":2,"offices":1},{"filedOn":"2024-03-28","regulatoryAum":90070000,"clients":399,"employees":2,"offices":1},{"filedOn":"2025-03-24","regulatoryAum":92404000,"clients":396,"employees":3,"offices":1},{"filedOn":"2026-04-20","regulatoryAum":100125000,"clients":417,"employees":3,"offices":1}],"secFileNumber":"801-114518","legalName":"Financial Counseling, Inc.","displayName":"Financial Counseling","slug":"financial-counseling-119969","website":"https://financialcounselinginc.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Ohio corporation","fiscalYearEnd":"December","headquarters":{"street":"582 N. Main St.","city":"Springboro","state":"OH","stateName":"Ohio","country":"United States","postalCode":"45066"},"tradeNames":[],"registration":{"secApproved":"28 January 2019","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":226980.09950248757,"staff":{"employees":3,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":100125000,"discretionary":99300000,"discretionaryAccounts":707,"nonDiscretionary":825000,"nonDiscretionaryAccounts":1,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":376,"regulatoryAum":48558000},{"label":"High-net-worth individuals","clients":26,"regulatoryAum":42688000},{"label":"Pension and profit-sharing plans","clients":2,"fewerThan5":true,"regulatoryAum":7800000},{"label":"Charitable organizations","clients":4,"fewerThan5":true,"regulatoryAum":168000},{"label":"Corporations and other businesses","clients":7,"regulatoryAum":825000},{"label":"Other","clients":2,"fewerThan5":true,"regulatoryAum":86000}],"feePrograms":[{"role":"other","program":"Financial Planning","summary":"Financial planning is billed at a negotiated hourly rate from $150 to a maximum of $400 an hour, or as a fixed fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1022562","versionId":1022562,"submittedOn":"2026-03-20","documentName":"FINANCIAL COUNSELING PART 2A 7-6-2017"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T12:32:43.667438+00:00","documents":[{"name":"FINANCIAL COUNSELING PART 2A 7-6-2017","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1022562","versionId":1022562,"submittedOn":"2026-03-20"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1041971","versionId":1041971,"submittedOn":null}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Orlando, FL","smaAssets":77000000}],"custodyNote":"Financial Counseling does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Stevan Vaughan","title":"Chief Compliance Officer, Chief Executive Officer, Chief Financial Officer, Chief Operations Officer","crd":"2488424"}],"ownership":[{"label":"Stevan Vaughan","detail":"Chief compliance officer, chief executive officer, chief financial officer, chief operations officer in the 75% or more ownership band and a control person, since December 2000."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Ohio","offices":1,"addresses":[{"street":"582 N. Main St.","city":"Springboro","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"937-748-8710","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":70},{"label":"Securities issued by registered investment companies or business development companies","percent":23},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":3},{"label":"Cash and cash equivalents","percent":3},{"label":"Other","percent":1,"detail":"Reits"}],"privateFunds":0},"sources":{"adv1FilingDate":"20 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/119969/PDF/119969.pdf","brochureDate":"20 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1022562","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Financial Counseling have?","answer":"Financial Counseling has 417 clients and manages $100 million for them, as of April 2026. They include 376 individual clients, 26 high-net-worth individuals, and 7 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 20 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Financial Counseling offer?","answer":"Financial Counseling provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Financial Counseling use?","answer":"Financial Counseling’s separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $77M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Financial Counseling have?","answer":"Financial Counseling has 0 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Financial Counseling invest in?","answer":"At the end of its last fiscal year, Financial Counseling’s separately managed accounts held 70% exchange-traded equities, 23% registered funds (mutual funds, ETFs, BDCs), 3% pooled vehicles (private funds and similar), 3% cash and equivalents and 1% other. The 1% other category is described as: Reits.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Financial Counseling?","answer":"Financial Counseling’s direct owner is Stevan Vaughan (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 20 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Financial Counseling get paid?","answer":"Financial Counseling is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Financial Counseling?","answer":"Financial Counseling’s main office is at 582 N. Main St., Springboro, OH 45066. Its phone number is 937-748-8710. Its website is financialcounselinginc.com.","source":"Form ADV Part 1A, Item 1.F, filed 20 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}