Desert Rose Capital Management provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, and educational seminars. The firm advises 1 private fund.
Desert Rose Capital Management reports 735 clients. They include 687 individual clients, 36 high-net-worth individuals and 9 other investment advisers. Of its assets, 99.9% ($192M across 1,142 accounts) are managed with discretion; $205K across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 93% | 36% |
| High-net-worth individuals | 5% | 27% |
| Pooled investment vehicles | <1% | 19% |
| Pension and profit-sharing plans | <1% | <1% |
| Other investment advisers | 1% | 18% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 687 | $68.4M | 35.6% | $99.6K |
| High-net-worth individuals | 36 | $51.9M | 27.0% | $1.44M |
| Pooled investment vehicles | 1 | $37.5M | 19.5% | $37.5M |
| Pension and profit-sharing plans | 2 | $234K | 0.1% | $117K |
| Other investment advisers | 9 | $34.1M | 17.7% | $3.79M |
| Total | 735 | $192M | 100% | $261K |
- Clients
- 687
- Regulatory AUM
- $68.4M
- AUM share
- 35.6%
- Avg. per client
- $99.6K
- Clients
- 36
- Regulatory AUM
- $51.9M
- AUM share
- 27.0%
- Avg. per client
- $1.44M
- Clients
- 1
- Regulatory AUM
- $37.5M
- AUM share
- 19.5%
- Avg. per client
- $37.5M
- Clients
- 2
- Regulatory AUM
- $234K
- AUM share
- 0.1%
- Avg. per client
- $117K
- Clients
- 9
- Regulatory AUM
- $34.1M
- AUM share
- 17.7%
- Avg. per client
- $3.79M
Total
- Clients
- 735
- Regulatory AUM
- $192M
- AUM share
- 100%
- Avg. per client
- $261K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 0
Desert Rose Capital Management charges 1.00%–1.85% a year for its Investment Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 1.85% |
| $250K–$500K | 1.75% |
| $500K–$1M | 1.65% |
| $1M–$3M | 1.35% |
| $3M–$5M | 1.25% |
| $5M and above | 1.00% |
Fee details and sources
Kirk Stafford owns 75% or more of Desert Rose Capital Management. Kirk Stafford is CEO; the leadership team includes Chief Compliance Officer Mausmi Pala. It has 22 employees, 10 of them in advisory roles.
Staff
- 22 employees
- 10 in advisory functions
- 11 state-registered reps
- 11 insurance agents
- 3 soliciting firms
- Owns 75% or more of Desert Rose Capital Management, Inc.
Kirk Stafford
Control person · since June 2010
Desert Rose Capital Management’s regulatory assets grew from $152M (March 2022) to $192M (March 2026); clients rose from 173 to 735 and employees from 7 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $192M | 735 | 22 | 8 |
| Mar 2025March 2025 | $113M | 393 | 19 | 7 |
| Mar 2024March 2024 | $117M | 433 | 11 | 5 |
| Jul 2023July 2023 | $180M | 199 | 13 | 4 |
| Mar 2022March 2022 | $152M | 173 | 7 | 1 |
Besides its headquarters, Desert Rose Capital Management has 7 offices (4 private residences, listed without an address), with 4 listed addresses across 4 states.
California · 1 listed address
- 42 S. Highway 26, Suite E, Valley Springs
Idaho · 1 listed address
- 2929 W. Navigator Drive, Ste. 320, MeridianHQ
Nevada · 1 listed address
- 59 Damonte Ranch Pkwy, Reno
Ohio · 1 listed address
- 8955 Bear Creek, Sylvania
Contact and registration details
- Legal name
- Desert Rose Capital Management, Inc.
- Headquarters
- 2929 W. Navigator Drive, Ste. 320, Meridian, ID 83642
- Website
- desertrosecapital.com
- Phone
- 208-297-2710
- @desertrosecapital
- SEC file
- 801-124883
- Structure
- Idaho corporation
- Fiscal year end
- December
Desert Rose Capital Management’s named custodian for separately managed accounts is Charles Schwab ($192M). Desert Rose Capital Management has custody of $32M for 144 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $192M100%
At year end, Desert Rose Capital Management’s separately managed accounts were largely in funds (34%) and stocks (28%).
What the accounts hold
- Stocks28%
- Non-exchange-traded equities27%
- Exchange-traded equities1%
- Funds34%
- Cash20%
- Other17%
- Derivatives17%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does Desert Rose Capital Management have?
Desert Rose Capital Management has 735 clients and manages $192 million for them, as of March 2026. They include 687 individual clients, 36 high-net-worth individuals and 9 other investment advisers.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026
What services does Desert Rose Capital Management offer?
Desert Rose Capital Management provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Desert Rose Capital Management charge?
Desert Rose Capital Management charges 1.00%–1.85% a year for its Investment Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: DESERT ROSE FORM ADV PART 2A BROCHURE, filed 20 March 2026
Which custodians does Desert Rose Capital Management use?
Desert Rose Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $192M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026
How many financial advisors does Desert Rose Capital Management have?
Desert Rose Capital Management has 11 investment adviser representatives registered with state securities authorities, out of 22 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 11 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Desert Rose Capital Management invest in?
At the end of its last fiscal year, Desert Rose Capital Management’s separately managed accounts held 34% registered funds (mutual funds, ETFs, BDCs), 27% non-exchange-traded equities, 20% cash and equivalents, 17% derivatives and 1% exchange-traded equities. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Desert Rose Capital Management?
Desert Rose Capital Management’s direct owner is Kirk Stafford (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 20 March 2026
How does Desert Rose Capital Management get paid?
Desert Rose Capital Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Desert Rose Capital Management?
Desert Rose Capital Management’s main office is at 2929 W. Navigator Drive, Ste. 320, Meridian, ID 83642. Its phone number is 208-297-2710. Its website is desertrosecapital.com.
