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Sherika Ralliford, portrait

Sherika Ralliford

Investment adviser representative at Desert Rose Capital Management in Meridian, ID

Investment adviser registrationUpdated

Sherika Ralliford is an investment adviser representative at Desert Rose Capital Management, Inc., an investment adviser managing $192M, and works from its Meridian, ID office. Sherika Ralliford has been registered through Desert Rose Capital Management since 12 September 2024, has 6 years in the industry across 4 firms and has passed the Series 6, Series 7TO and Series 66.

6
Years in industry
2
Years at firm
4
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Sherika Ralliford has been an investment adviser representative at Desert Rose Capital Management since September 2024, and is not listed among the firm’s executive officers or direct owners. Sherika Ralliford holds a Master's degree in business administration from Lynn University. Sherika Ralliford studied at Florida A&M University.

Desert Rose Capital Management, Inc. is a Meridian, ID firm with $192M under management, 735 clients and 10 advisers across 8 offices, as of its March 2026 filing.

Sherika Ralliford is Wealth Advisor of Desert Rose Capital Management. She brings over seven years of experience in the financial services industry. Her career includes work at wirehouses such as Merrill Lynch and at boutique firms providing analysis to networks such as CNBC.

Sherika Ralliford’s longest registration is the current one, 2 years at Desert Rose Capital Management since 2024. Before joining Desert Rose Capital Management in 2024, Sherika Ralliford was registered through Ameriprise Financial Services, LLC and Newbridge Financial Services Group, Inc.

  1. – present · 2 years
    Meridian, ID · Adviser representative · Firm CRD 154331
  2. Ameriprise Financial Services, LLC
    – · under a year
    Boca Raton, FL · Adviser representative · Firm CRD 6363
  3. Newbridge Financial Services Group, Inc.
    – · under a year
    Boca Raton, FL · Adviser representative · Firm CRD 130814
  4. Merrill Lynch, Pierce, Fenner & Smith Incorporated
    – · under a year
    Delray Beach, FL · Adviser representative · Firm CRD 7691

Credentials and registrations

Investment adviser representative registrations

Sherika Ralliford is registered as an investment adviser representative in Idaho, since September 2024.

  • IdahoSince 12 September 2024

Examinations

Series 6611 April 2019
Name
Uniform Combined State Law Examination
Series 7TO28 January 2019
Name
General Securities Representative Examination
SIECredited
Name
Securities Industry Essentials Examination
Series 620 September 2017
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

CRD
6797825
Office
2929 W. NAVIGATOR DRIVE, STE. 320, Meridian, ID 83642
Registration
Investment adviser registration
In the industry since
June 2020
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Sherika Ralliford work?

Sherika Ralliford is an investment adviser representative registered through Desert Rose Capital Management, Inc. since September 2024, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Sherika Ralliford a financial advisor?

Yes. Sherika Ralliford has a current investment-adviser registration in Idaho, through Desert Rose Capital Management since September 2024.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Sherika Ralliford have?

Sherika Ralliford has 6 years in the financial industry, since June 2020, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Sherika Ralliford passed?

Sherika Ralliford has passed 3 licensing exams: the Series 6, Series 7TO and Series 66. The earliest, the Series 6, was passed in September 2017. FINRA credited Sherika Ralliford with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Sherika Ralliford work before Desert Rose Capital Management?

Before Desert Rose Capital Management, Sherika Ralliford was registered through Ameriprise Financial Services, LLC, February 2022 to April 2022; Newbridge Financial Services Group, Inc., January 2021 to January 2022; Merrill Lynch, Pierce, Fenner & Smith Incorporated, April 2019 to February 2020.

Source: IAPD individual record, checked 22 October 2026

Where is Sherika Ralliford based?

Sherika Ralliford’s registered office is in Meridian, ID.

Source: IAPD individual record, checked 22 October 2026

Is Sherika Ralliford registered with FINRA?

No. Sherika Ralliford has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Sherika Ralliford’s record?

Search CRD 6797825 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Sherika Ralliford’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Desert Rose Capital Management

Sources

  1. IAPD individual record, CRD 6797825, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Desert Rose Capital Management, Inc., filed 20 March 2026. Executive officers and direct owners; this person is not among them.
  3. Desert Rose Capital Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.