Sherika Ralliford has been an investment adviser representative at Desert Rose Capital Management since September 2024, and is not listed among the firm’s executive officers or direct owners. Sherika Ralliford holds a Master's degree in business administration from Lynn University. Sherika Ralliford studied at Florida A&M University.
Desert Rose Capital Management, Inc. is a Meridian, ID firm with $192M under management, 735 clients and 10 advisers across 8 offices, as of its March 2026 filing.
Sherika Ralliford is Wealth Advisor of Desert Rose Capital Management. She brings over seven years of experience in the financial services industry. Her career includes work at wirehouses such as Merrill Lynch and at boutique firms providing analysis to networks such as CNBC.
Sherika Ralliford’s longest registration is the current one, 2 years at Desert Rose Capital Management since 2024. Before joining Desert Rose Capital Management in 2024, Sherika Ralliford was registered through Ameriprise Financial Services, LLC and Newbridge Financial Services Group, Inc.
- – present · 2 yearsMeridian, ID · Adviser representative · Firm CRD 154331
- Ameriprise Financial Services, LLC– · under a yearBoca Raton, FL · Adviser representative · Firm CRD 6363
- Newbridge Financial Services Group, Inc.– · under a yearBoca Raton, FL · Adviser representative · Firm CRD 130814
- Merrill Lynch, Pierce, Fenner & Smith Incorporated– · under a yearDelray Beach, FL · Adviser representative · Firm CRD 7691
Investment adviser representative registrations
Sherika Ralliford is registered as an investment adviser representative in Idaho, since September 2024.
- IdahoSince 12 September 2024
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 66 | Uniform Combined State Law Examination | 11 April 2019 |
| Series 7TO | General Securities Representative Examination | 28 January 2019 |
| SIE | Securities Industry Essentials Examination | Credited |
| Series 6 | Investment Company Products/Variable Contracts Representative Examination | 20 September 2017 |
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Name
- Securities Industry Essentials Examination
- Name
- Investment Company Products/Variable Contracts Representative Examination
- CRD
- 6797825
- Firm
- Desert Rose Capital Management · CRD 154331
- Office
- 2929 W. NAVIGATOR DRIVE, STE. 320, Meridian, ID 83642
- Registration
- Investment adviser registration
- In the industry since
- June 2020
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- desertrosecapital.com
Where does Sherika Ralliford work?
Sherika Ralliford is an investment adviser representative registered through Desert Rose Capital Management, Inc. since September 2024, and is not listed among the firm’s executive officers or direct owners.
Is Sherika Ralliford a financial advisor?
Yes. Sherika Ralliford has a current investment-adviser registration in Idaho, through Desert Rose Capital Management since September 2024.
How many years of experience does Sherika Ralliford have?
Sherika Ralliford has 6 years in the financial industry, since June 2020, across 4 adviser firms.
What exams has Sherika Ralliford passed?
Sherika Ralliford has passed 3 licensing exams: the Series 6, Series 7TO and Series 66. The earliest, the Series 6, was passed in September 2017. FINRA credited Sherika Ralliford with the SIE, which began in October 2018.
Where did Sherika Ralliford work before Desert Rose Capital Management?
Before Desert Rose Capital Management, Sherika Ralliford was registered through Ameriprise Financial Services, LLC, February 2022 to April 2022; Newbridge Financial Services Group, Inc., January 2021 to January 2022; Merrill Lynch, Pierce, Fenner & Smith Incorporated, April 2019 to February 2020.
Where is Sherika Ralliford based?
Sherika Ralliford’s registered office is in Meridian, ID.
Is Sherika Ralliford registered with FINRA?
No. Sherika Ralliford has no current broker registration.
How can I verify Sherika Ralliford’s record?
Search CRD 6797825 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Sherika Ralliford’s full registration record.

