Comprehensive Financial Consultants Institutional provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Comprehensive Financial Consultants Institutional reports 1,083 clients. They include 930 individual clients, 148 high-net-worth individuals and 5 charitable organizations. Of its assets, 100.0% ($596M across 1,083 accounts) are managed with discretion. It advised 13 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 35% |
| High-net-worth individuals | 14% | 57% |
| Charitable organizations | <1% | 8% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 930 | $210M | 35.2% | $225K |
| High-net-worth individuals | 148 | $337M | 56.6% | $2.28M |
| Charitable organizations | 5 | $48.6M | 8.2% | $9.73M |
| Total | 1,083 | $596M | 100% | $550K |
- Clients
- 930
- Regulatory AUM
- $210M
- AUM share
- 35.2%
- Avg. per client
- $225K
- Clients
- 148
- Regulatory AUM
- $337M
- AUM share
- 56.6%
- Avg. per client
- $2.28M
- Clients
- 5
- Regulatory AUM
- $48.6M
- AUM share
- 8.2%
- Avg. per client
- $9.73M
Total
- Clients
- 1,083
- Regulatory AUM
- $596M
- AUM share
- 100%
- Avg. per client
- $550K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 13
- Private funds advised
- 0
Comprehensive Financial Consultants Institutional is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Consulting Services
- Financial consulting is billed at an hourly fee of $150, negotiable depending on the scope and complexity of the services.
David Hays owns 75% or more of Comprehensive Financial Consultants Institutional. The leadership team of Comprehensive Financial Consultants Institutional includes President David Hays. It has 22 employees, 21 of them in advisory roles.
Leadership
- David HaysPresident
Daniel HaysTreasurer/Secretary/CCO
Rodney HollowayShareholder
Investment adviser representatives
11 representatives listed in the SEC register as of 9 October 2026.
Staff
- 22 employees
- 21 in advisory functions
- 10 state-registered reps
- 10 broker-dealer reps
- 10 insurance agents
- Owns 75% or more of Comprehensive Financial Consultants Institutional, Inc.
David Hays
Control person · since August 2003
- Owns 5% to 10% of Comprehensive Financial Consultants Institutional, Inc.
Rodney Holloway
since May 2009
- Owns 5% to 10% of Comprehensive Financial Consultants Institutional, Inc.
Daniel Hays
Control person · since August 2003
Comprehensive Financial Consultants Institutional’s regulatory assets grew 2.2× from $271M (July 2021) to $596M (February 2026); clients rose from 830 to 1,083 and employees from 14 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $596M | 1,083 | 22 | 3 |
| February 2025 | $515M | 1,113 | 20 | 2 |
| April 2024 | $432M | 1,168 | 20 | 2 |
| April 2023 | $381M | 1,196 | 20 | 2 |
| July 2022 | $370M | 1,361 | 18 | 3 |
| July 2021 | $271M | 830 | 14 | 2 |
Besides its headquarters, Comprehensive Financial Consultants Institutional has 2 offices, with 3 listed addresses in Indiana and Michigan.
Indiana · 2 listed addresses
- 674 S. College Avenue, BloomingtonHQ
- 1630 H. St., Bedford
Michigan · 1 listed address
- 5030 Northwind Drive, East Lansing
Other business names
Comprehensive Financial Consultants Institutional has reported 1 other business name to the SEC.
- Nordberg & Vandenberg
Contact and registration details
- Legal name
- Comprehensive Financial Consultants Institutional, Inc.
- Headquarters
- 674 S. College Avenue, Bloomington, IN 47403
- Website
- Not reported
- Phone
- 812-334-3190
- SEC file
- 801-62834
- Structure
- Indiana corporation
- Fiscal year end
- December
Comprehensive Financial Consultants Institutional uses Raymond James ($584M) as custodian for its separately managed accounts. Comprehensive Financial Consultants Institutional has custody of $84.8M in client assets for 179 clients.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $584M100%
At year end, Comprehensive Financial Consultants Institutional’s separately managed accounts were mostly in stocks (62%) and bonds (18%). Its reported 13F holdings for the quarter ended 30 June 2026 total $378M across 205 positions; the largest are Invesco Qqq TR (2.7%), JPMORGAN Chase & CO (2.2%) and Eli Lilly & CO (2.2%).
What the accounts hold
- Stocks62%
- Exchange-traded equities52%
- Non-exchange-traded equities10%
- Funds13%
- Bonds18%
- Investment grade corporate bonds12%
- State and local bonds3%
- U.S. government and agency bonds2%
- High-yield corporate bonds1%
- Cash5%
- Other2%
- Annuities/reits2%
Reported 13F holdings
- $378M
- Reported 13F value
- 205
- Positions
- 19.5%
- In the 10 largest
- +12.3%
- Value vs. prior quarter
- Invesco Qqq TR · Unit Ser 12.7%
- JPMORGAN Chase & CO2.2%
- Eli Lilly & CO2.2%
- Apple Inc.2.2%
- Eaton Corp. PLC1.7%
- Broadcom Inc.1.7%
- Johnson & Johnson1.7%
- Microsoft Corp.1.7%
- Home Depot Inc.1.7%
- Analog Devices Inc.1.7%
Together, the ten largest are 19.5% of reported value.
How many clients does Comprehensive Financial Consultants Institutional have?
Comprehensive Financial Consultants Institutional has 1,083 clients and manages $596 million for them, as of February 2026. They include 930 individual clients, 148 high-net-worth individuals and 5 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 February 2026
What services does Comprehensive Financial Consultants Institutional offer?
Comprehensive Financial Consultants Institutional provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Comprehensive Financial Consultants Institutional use?
Comprehensive Financial Consultants Institutional’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $584M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 February 2026
How many financial advisors does Comprehensive Financial Consultants Institutional have?
Comprehensive Financial Consultants Institutional has 10 investment adviser representatives registered with state securities authorities, out of 22 employees, and 21 perform investment advisory functions. 10 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Comprehensive Financial Consultants Institutional invest in?
At the end of its last fiscal year, Comprehensive Financial Consultants Institutional’s separately managed accounts held 52% exchange-traded equities, 13% registered funds (mutual funds, ETFs, BDCs), 12% investment grade corporate bonds, 10% non-exchange-traded equities, 5% cash and equivalents, 3% state and local bonds, 2% U.S. government and agency bonds, 2% other and 1% high-yield corporate bonds. The 2% other category is described as: Annuities/Reits.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Comprehensive Financial Consultants Institutional?
Comprehensive Financial Consultants Institutional’s direct owners are David Hays (75% or more), Rodney Holloway (5% to 10%) and Daniel Hays (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 18 February 2026
How does Comprehensive Financial Consultants Institutional get paid?
Comprehensive Financial Consultants Institutional is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Comprehensive Financial Consultants Institutional registered with the SEC?
Yes, Comprehensive Financial Consultants Institutional has been registered with the SEC as an investment adviser since 4 March 2004. Its CRD number is 128257 and its SEC file number is 801-62834.
Source: Form ADV Part 1A, Item 1, filed 18 February 2026; IAPD firm record
How do I contact Comprehensive Financial Consultants Institutional?
Comprehensive Financial Consultants Institutional’s main office is at 674 S. College Avenue, Bloomington, IN 47403. Its phone number is 812-334-3190.