CLF Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
CLF Asset Management reports 386 clients. They include 283 individual clients, 98 high-net-worth individuals, and 4 pension and profit-sharing plans. Of its assets, 84.9% ($125M across 1,019 accounts) are managed with discretion; $22.2M across 141 accounts are not. Of its clients, 1% are outside the U.S. It advised 15 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 33% |
| High-net-worth individuals | 25% | 59% |
| Pension and profit-sharing plans | 1% | 8% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 283 | $48.1M | 32.7% | $170K |
| High-net-worth individuals | 98 | $86.9M | 59.2% | $887K |
| Pension and profit-sharing plans | 4 | $11.9M | 8.1% | $2.97M |
| Corporations and other businesses | 1 | $3.01K | 0.0% | $3.01K |
| Total | 386 | $147M | 100% | $381K |
- Clients
- 283
- Regulatory AUM
- $48.1M
- AUM share
- 32.7%
- Avg. per client
- $170K
- Clients
- 98
- Regulatory AUM
- $86.9M
- AUM share
- 59.2%
- Avg. per client
- $887K
- Clients
- 4
- Regulatory AUM
- $11.9M
- AUM share
- 8.1%
- Avg. per client
- $2.97M
- Clients
- 1
- Regulatory AUM
- $3.01K
- AUM share
- 0.0%
- Avg. per client
- $3.01K
Total
- Clients
- 386
- Regulatory AUM
- $147M
- AUM share
- 100%
- Avg. per client
- $381K
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 15
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
CLF Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Consulting
- Hourly consulting fee of $195, non-negotiable, payable on completion of the services.
- Financial Planning
- Fixed fee generally $1,000 to $3,000 and never more than $3,000, non-negotiable; individual modules are $1,000 or $2,000.
- Non-Discretionary Alternative Asset Management
- Fee of $250.00 per alternative investment position, capped at $500.00 per account; non-negotiable.
- Pension Consulting
- Plan sponsor fee on a level scale from 0.75% to 0.45% of account value, non-negotiable; plans over $20,000,000 are negotiated case by case.
Daniel Determan owns 50% to 75% of CLF Asset Management. The leadership team of CLF Asset Management includes Chief Financial Officer Daniel Determan and Chief Compliance Officer Simon Liegel. It has 5 employees.
Staff
- 5 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 insurance agents
- Owns 50% to 75% of CLF Asset Management, Inc.
Daniel Determan
Control person · since April 2016
- Owns 50% to 75% of CLF Asset Management, Inc.
Simon Liegel
Control person · since April 2016
CLF Asset Management’s regulatory assets grew from $110M (February 2025) to $147M (March 2026); clients were 386 in both filings and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $147M | 386 | 5 | 1 |
| Feb 2025February 2025 | $110M | 390 | 5 | 1 |
Besides its headquarters, CLF Asset Management has 0 offices, with 1 listed address in 1 state.
Wisconsin · 1 listed address
- 999 Fourier Drive, Suite 301, MadisonHQ
Contact and registration details
- Legal name
- CLF Asset Management, Inc.
- Headquarters
- 999 Fourier Drive, Suite 301, Madison, WI 53717
- Website
- clfasset.com
- Phone
- 888-505-3956
- SEC file
- 801-131455
- Structure
- Wisconsin corporation
- Fiscal year end
- December
CLF Asset Management’s named custodians for separately managed accounts are Charles Schwab ($64.9M, 64%) and Equity Trust ($37.2M, 36%). CLF Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $64.9M64%
- Equity TrustEquity Trust Company · Westerville, OH · $37.2M36%
At year end, CLF Asset Management’s separately managed accounts were mostly in funds (84%) and stocks (13%).
What the accounts hold
- Stocks13%
- Funds84%
- Registered funds78%
- Pooled vehicles6%
- Cash3%
How many clients does CLF Asset Management have?
CLF Asset Management has 386 clients and manages $147 million for them, as of March 2026. They include 283 individual clients, 98 high-net-worth individuals, and 4 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026
What services does CLF Asset Management offer?
CLF Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does CLF Asset Management use?
CLF Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $64.9M and Equity Trust Company (Westerville, OH), with $37.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026
How many financial advisors does CLF Asset Management have?
CLF Asset Management has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does CLF Asset Management invest in?
At the end of its last fiscal year, CLF Asset Management’s separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 6% pooled vehicles (private funds and similar) and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns CLF Asset Management?
CLF Asset Management’s direct owners are Daniel Determan (50% to 75%) and Simon Liegel (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026
How does CLF Asset Management get paid?
CLF Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact CLF Asset Management?
CLF Asset Management’s main office is at 999 Fourier Drive, Suite 301, Madison, WI 53717. Its phone number is 888-505-3956. Its website is clfasset.com.
