{"url":"https://nivawealth.com/firms/clf-asset-management-284060","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/284060","regulatoryAum":146884969,"crd":"284060","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4908528","suffix":null,"lastName":"DETERMAN","firstName":"DANIEL","middleName":"JOHN"},{"crd":"5382538","suffix":null,"lastName":"LIEGEL","firstName":"SIMON","middleName":"M"},{"crd":"7046873","suffix":null,"lastName":"Soener","firstName":"Jacob","middleName":"Charles"},{"crd":"6559106","suffix":null,"lastName":"VAUBEL","firstName":"MICHAEL","middleName":"DONALD"},{"crd":"7647528","suffix":null,"lastName":"Zugan","firstName":"Michael","middleName":"Robert"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-02-26","regulatoryAum":110460547,"clients":390,"employees":5,"offices":1},{"filedOn":"2026-03-02","regulatoryAum":146884969,"clients":386,"employees":5,"offices":1}],"secFileNumber":"801-131455","legalName":"CLF Asset Management, Inc.","displayName":"CLF Asset Management","slug":"clf-asset-management-284060","website":"https://clfasset.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/284060/a2d85c6e7cc2722c-r1.webp","tone":"dark","width":586,"height":200,"sourceUrl":"https://www.clfasset.com/","sourceLabel":"CLF Asset Management, Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Wisconsin corporation","fiscalYearEnd":"December","headquarters":{"street":"999 Fourier Drive, Suite 301","city":"Madison","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"53717"},"tradeNames":[],"registration":{"secApproved":"6 December 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":354338.4593175853,"staff":{"employees":5,"advisory":5,"brokerDealerReps":0,"insuranceAgents":5,"promoters":0},"aum":{"regulatory":146884969,"discretionary":124730481,"discretionaryAccounts":1019,"nonDiscretionary":22154488,"nonDiscretionaryAccounts":141,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":15},"clientTypes":[{"label":"Individuals (other than HNW)","clients":283,"regulatoryAum":48059143},{"label":"High-net-worth individuals","clients":98,"regulatoryAum":86943810},{"label":"Pension and profit-sharing plans","clients":4,"regulatoryAum":11879004},{"label":"Corporations and other businesses","clients":1,"regulatoryAum":3012}],"feePrograms":[{"role":"other","program":"Financial Consulting","summary":"Hourly consulting fee of $195, non-negotiable, payable on completion of the services.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013162","versionId":1013162,"submittedOn":"2026-03-02","documentName":"CLF ASSET MANAGEMENT, INC. 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PART 2 DISCLOSURE BROCHURE"},{"role":"other","program":"Pension Consulting","summary":"Plan sponsor fee on a level scale from 0.75% to 0.45% of account value, non-negotiable; plans over $20,000,000 are negotiated case by case.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013162","versionId":1013162,"submittedOn":"2026-03-02","documentName":"CLF ASSET MANAGEMENT, INC. PART 2 DISCLOSURE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T15:29:00.232491+00:00","documents":[{"name":"CLF ASSET MANAGEMENT, INC. PART 2 DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013162","versionId":1013162,"submittedOn":"2026-03-02"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":64856365},{"name":"Equity Trust Company","shortName":"Equity Trust","location":"Westerville, OH","smaAssets":37160828}],"custodyNote":"CLF Asset Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Daniel Determan","title":"Chief Financial Officer","crd":"4908528"},{"name":"Simon Liegel","title":"Chief Compliance Officer","crd":"5382538"}],"ownership":[{"label":"Daniel Determan","detail":"Chief financial officer in the 50% to 75% ownership band and a control person, since April 2016."},{"label":"Simon Liegel","detail":"Chief compliance officer in the 50% to 75% ownership band and a control person, since April 2016."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Wisconsin","offices":1,"addresses":[{"street":"999 Fourier Drive, Suite 301","city":"Madison","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"888-505-3956","stateRegisteredReps":5,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Other"],"financialPlanningClients":"51-100","assetMix":[{"label":"Exchange-traded equity securities","percent":13},{"label":"Securities issued by registered investment companies or business development companies","percent":78},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":6},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"2 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/284060/PDF/284060.pdf","brochureDate":"2 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013162","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does CLF Asset Management have?","answer":"CLF Asset Management has 386 clients and manages $147 million for them, as of March 2026. They include 283 individual clients, 98 high-net-worth individuals, and 4 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does CLF Asset Management offer?","answer":"CLF Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does CLF Asset Management use?","answer":"CLF Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $64.9M and Equity Trust Company (Westerville, OH), with $37.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does CLF Asset Management have?","answer":"CLF Asset Management has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does CLF Asset Management invest in?","answer":"At the end of its last fiscal year, CLF Asset Management’s separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 6% pooled vehicles (private funds and similar) and 3% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns CLF Asset Management?","answer":"CLF Asset Management’s direct owners are Daniel Determan (50% to 75%) and Simon Liegel (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does CLF Asset Management get paid?","answer":"CLF Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact CLF Asset Management?","answer":"CLF Asset Management’s main office is at 999 Fourier Drive, Suite 301, Madison, WI 53717. Its phone number is 888-505-3956. Its website is clfasset.com.","source":"Form ADV Part 1A, Item 1.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}