C2C Wealth Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
C2C Wealth Management reports 324 clients. They include 269 individual clients and 55 high-net-worth individuals. Of its assets, 100.0% ($180M across 440 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 83% | 30% |
| High-net-worth individuals | 17% | 70% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 269 | $54.8M | 30.5% | $204K |
| High-net-worth individuals | 55 | $125M | 69.5% | $2.27M |
| Total | 324 | $180M | 100% | $555K |
- Clients
- 269
- Regulatory AUM
- $54.8M
- AUM share
- 30.5%
- Avg. per client
- $204K
- Clients
- 55
- Regulatory AUM
- $125M
- AUM share
- 69.5%
- Avg. per client
- $2.27M
Total
- Clients
- 324
- Regulatory AUM
- $180M
- AUM share
- 100%
- Avg. per client
- $555K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
C2C Wealth Management is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Crown Canyon Capital, LLC owns 75% or more of C2C Wealth Management and is in turn owned by Groman Family Trust Dated 12/12/12 (75% or more). The leadership team of C2C Wealth Management includes Chief Compliance Officer Kevin Groman. It has 2 employees, 1 of them in advisory roles.
Leadership
- Kevin GromanChief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- 1 broker-dealer rep
- 1 insurance agent
- Owns 75% or more of C2C Wealth Management, LLC
Crown Canyon Capital, LLC
Control person · since January 2024
- Owns 75% or more of Crown Canyon Capital, LLC
Groman Family Trust Dated 12/12/12
Control person · since December 2014
Jennifer Groman
Trustee · since December 2012
- Owns 75% or more of C2C Wealth Management, LLC
Kevin Groman
Control person · since January 2024
C2C Wealth Management’s regulatory assets fell from $642M (January 2021) to $180M (March 2026); clients rose from 194 to 324 and employees fell from 4 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $180M | 324 | 2 | 2 |
| Jul 2025July 2025 | $165M | 146 | 2 | 2 |
| Mar 2024March 2024 | $191M | 108 | 2 | 2 |
| Feb 2023February 2023 | $757M | 239 | 4 | 1 |
| Mar 2022March 2022 | $820M | 313 | 7 | 2 |
| Jan 2021January 2021 | $642M | 194 | 4 | 2 |
Besides its headquarters, C2C Wealth Management has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Arizona · 1 listed address
- 32531 N Scottsdale RD, Suite 105-121, ScottsdaleHQ
Contact and registration details
- Legal name
- C2C Wealth Management, LLC
- Headquarters
- 32531 N Scottsdale RD, Suite 105-121, Scottsdale, AZ 85266
- Website
- c2cwealth.com
- Phone
- 646-222-7440
- SEC file
- 801-110173
- Structure
- Massachusetts LLC
- Fiscal year end
- December
C2C Wealth Management’s named custodian for separately managed accounts is Charles Schwab ($165M). C2C Wealth Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $165M100%
At year end, C2C Wealth Management’s separately managed accounts were mostly in stocks (90%). Its reported 13F holdings for the quarter ended 30 June 2026 total $128M across 95 positions; the largest are iShares TR (8.0%), Select Sector SPDR TR (7.4%) and Apple Inc. (7.1%).
What the accounts hold
- Stocks90%
- Bonds7%
- Cash3%
Reported 13F holdings
- $128M
- Reported 13F value
- 95
- Positions
- 51.6%
- In the 10 largest
- +8.0%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF8.0%
- Select Sector SPDR TR · ST Str Techn ETF7.4%
- Apple Inc.7.1%
- Cohen & Steers Infrastructur6.0%
- Chevron Corporation4.6%
- Microsoft Corp.4.6%
- iShares TR · Russell 2000 ETF4.4%
- International Business Machs4.1%
- iShares TR · Core S&P Mcp ETF2.8%
- Eaton Vance Tax-managed Dive2.6%
Together, the ten largest are 51.6% of reported value.
How many clients does C2C Wealth Management have?
C2C Wealth Management has 324 clients and manages $180 million for them, as of March 2026. They include 269 individual clients and 55 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 March 2026
What services does C2C Wealth Management offer?
C2C Wealth Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does C2C Wealth Management use?
C2C Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $165M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 March 2026
How many financial advisors does C2C Wealth Management have?
C2C Wealth Management has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does C2C Wealth Management invest in?
At the end of its last fiscal year, C2C Wealth Management’s separately managed accounts held 90% exchange-traded equities, 7% U.S. government and agency bonds and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns C2C Wealth Management?
C2C Wealth Management’s direct owners are Crown Canyon Capital, LLC (75% or more) and Kevin Groman (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 March 2026
How does C2C Wealth Management get paid?
C2C Wealth Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact C2C Wealth Management?
C2C Wealth Management’s main office is at 32531 N Scottsdale RD, Suite 105-121, Scottsdale, AZ 85266. Its phone number is 646-222-7440. Its website is c2cwealth.com.