Brown McLeod provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 251–500 clients last fiscal year.
Brown McLeod reports 288 clients. They include 154 high-net-worth individuals, 121 individual clients, and 7 pension and profit-sharing plans. Of its assets, 99.1% ($464M across 846 accounts) are managed with discretion; $3.99M across 13 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 13% |
| High-net-worth individuals | 53% | 83% |
| Pension and profit-sharing plans | 2% | 3% |
| Corporations and other businesses | 2% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 121 | $59.3M | 12.7% | $490K |
| High-net-worth individuals | 154 | $389M | 83.1% | $2.53M |
| Pension and profit-sharing plans | 7 | $13.1M | 2.8% | $1.87M |
| Corporations and other businesses | 6 | $6.72M | 1.4% | $1.12M |
| Total | 288 | $468M | 100% | $1.63M |
- Clients
- 121
- Regulatory AUM
- $59.3M
- AUM share
- 12.7%
- Avg. per client
- $490K
- Clients
- 154
- Regulatory AUM
- $389M
- AUM share
- 83.1%
- Avg. per client
- $2.53M
- Clients
- 7
- Regulatory AUM
- $13.1M
- AUM share
- 2.8%
- Avg. per client
- $1.87M
- Clients
- 6
- Regulatory AUM
- $6.72M
- AUM share
- 1.4%
- Avg. per client
- $1.12M
Total
- Clients
- 288
- Regulatory AUM
- $468M
- AUM share
- 100%
- Avg. per client
- $1.63M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Brown McLeod is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). A brochure was located, but its fee details could not be read. Read the SEC-filed brochure.
Daniel McLeod owns 75% or more of Brown McLeod. The leadership team of Brown McLeod includes President Joshua Lancaster. It has 8 employees, 6 of them in advisory roles.
Leadership
Joshua LancasterVice-President & Chief Compliance Officer & Chief Investment Officer
Daniel McLeodCEO & President
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 6 in advisory functions
- 6 state-registered reps
- Owns 75% or more of Brown McLeod, Inc
Daniel McLeod
Control person · since November 2010
- Owns 10% to 25% of Brown McLeod, Inc
Joshua Lancaster
since March 2019
Brown McLeod’s regulatory assets grew 2.0× from $232M (March 2021) to $468M (March 2026); clients rose from 215 to 288 and employees from 6 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $468M | 288 | 8 | 2 |
| April 2025 | $344M | 241 | 7 | 2 |
| March 2024 | $301M | 230 | 7 | 1 |
| March 2023 | $251M | 225 | 6 | 1 |
| March 2022 | $285M | 223 | 6 | 1 |
| March 2021 | $232M | 215 | 6 | 1 |
Besides its headquarters, Brown McLeod has 1 office, with 2 listed addresses in Alabama.
Alabama · 2 listed addresses
- 54 S. Greeno Road, FairhopeHQ
- 3510 Montlimar Plaza DR, Mobile
Contact and registration details
- Legal name
- Brown McLeod, Inc
- Headquarters
- 54 S. Greeno Road, Fairhope, AL 36532
- Website
- brownfinancialadvisory.com
- Phone
- 251-928-9498
- @4003588
- SEC file
- 801-79151
- Structure
- Alabama corporation
- Fiscal year end
- December
Brown McLeod uses Charles Schwab ($457M) as custodian for its separately managed accounts. Brown McLeod has custody of $219M in client assets for 180 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $457M100%
At year end, Brown McLeod’s separately managed accounts were mostly in funds (53%) and stocks (44%). Its reported 13F holdings for the quarter ended 30 June 2026 total $239M across 49 positions; the largest are SPDR Series Trust (42.3%), Vanguard Index Fds (18.7%) and Dimensional ETF Trust (14.8%).
What the accounts hold
- Stocks44%
- Funds53%
- Cash3%
Reported 13F holdings
- $239M
- Reported 13F value
- 49
- Positions
- 91.2%
- In the 10 largest
- +18.7%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500etf42.3%
- Vanguard Index Fds · Small CP ETF18.7%
- Dimensional ETF Trust · Emerging Mrktets14.8%
- iShares TR · Rus 1000 ETF4.6%
- SPDR Index Shs Fds · ST Str PO EX ETF4.3%
- Vanguard Scottsdale Fds · Vng Rus1000idx3.0%
- American Centy ETF TR · Intl EQT ETF1.0%
- Berkshire Hathaway Inc. Del · CL B New0.9%
- iShares TR · Rus 1000 Grw ETF0.9%
- iShares TR · Core S&P500 ETF0.7%
Together, the ten largest are 91.2% of reported value.
How many clients does Brown McLeod have?
Brown McLeod has 288 clients and manages $468 million for them, as of March 2026. They include 154 high-net-worth individuals, 121 individual clients, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does Brown McLeod offer?
Brown McLeod provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Brown McLeod use?
Brown McLeod’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $457M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does Brown McLeod have?
Brown McLeod has 6 investment adviser representatives registered with state securities authorities, out of 8 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Brown McLeod invest in?
At the end of its last fiscal year, Brown McLeod’s separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 44% exchange-traded equities and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Brown McLeod?
Brown McLeod’s direct owners are Daniel McLeod (75% or more) and Joshua Lancaster (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does Brown McLeod get paid?
Brown McLeod is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Brown McLeod?
Brown McLeod’s main office is at 54 S. Greeno Road, Fairhope, AL 36532. Its phone number is 251-928-9498. Its website is brownfinancialadvisory.com.