Bernicke Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, estate planning, insurance, philanthropic planning, and tax planning.
Bernicke Wealth Management reports 868 clients. They include 513 individual clients and 355 high-net-worth individuals. Of its assets, 99.9% ($887M across 2,603 accounts) are managed with discretion; $668K across 3 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 59% | 26% |
| High-net-worth individuals | 41% | 68% |
| Charitable organizations | Fewer than 5 | 5% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 513 | $234M | 26.4% | $456K |
| High-net-worth individuals | 355 | $605M | 68.2% | $1.7M |
| Charitable organizations | Fewer than 5 | $48.5M | 5.5% | — |
| Total | 868 | $887M | 100% | — |
- Clients
- 513
- Regulatory AUM
- $234M
- AUM share
- 26.4%
- Avg. per client
- $456K
- Clients
- 355
- Regulatory AUM
- $605M
- AUM share
- 68.2%
- Avg. per client
- $1.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $48.5M
- AUM share
- 5.5%
- Avg. per client
- —
Total
- Clients
- 868
- Regulatory AUM
- $887M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Bernicke Wealth Management charges up to 1.75% a year for its Investment management services. The fee is billed in arrears and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting
- Limited-scope consulting fees are negotiated for each engagement and billed as services are rendered.
- Financial planning
- Stand-alone fixed fee of $2,000 to $10,000, negotiated per plan; included at no fee for investment management clients.
- Retirement plan services
- Advisory fee negotiated with the plan sponsor; maximum fees do not exceed 0.50% annually.
Ty Bernicke owns 75% or more of Bernicke Wealth Management. It has 26 employees, 6 of them in advisory roles.
Leadership
- Paige LogslettDirector of Operations
- Kristie WeberDirector of Wealth Services / CCO
Ty BernickePrincipal
Investment adviser representatives
12 representatives listed in the SEC register as of 9 October 2026.
Staff
- 26 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 broker-dealer reps
- 6 insurance agents
- Owns 75% or more of Bernicke Wealth Management, LTD.
Ty Bernicke
Control person · since June 2016
Bernicke Wealth Management’s regulatory assets grew Infinity× from $0 (April 2025) to $887M (May 2026); employees were 26 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $887M | 868 | 26 | 4 |
| April 2025 | $0 | 0 | 26 | 3 |
Besides its headquarters, Bernicke Wealth Management has 3 offices, with 4 listed addresses in Minnesota and Wisconsin.
Minnesota · 2 listed addresses
- 1625 Radio Drive, Woodbury
- 11100 Wayzata BLVD., Minnetonka
Wisconsin · 2 listed addresses
- 1565 Bluestem BLVD., AltoonaHQ
- 3500 Packerland Drive, De Pere
Contact and registration details
- Legal name
- Bernicke Wealth Management, LTD.
- Headquarters
- 1565 Bluestem BLVD., Altoona, WI 54720
- Website
- bernicke.com
- Phone
- 715-832-1173
- @bernicke-wealth-management
- SEC file
- 801-132485
- Founded
- 2025
- Structure
- Wisconsin corporation
- Fiscal year end
- December
Bernicke Wealth Management uses Charles Schwab ($887M) as custodian for its separately managed accounts. Bernicke Wealth Management has custody of $154M in client assets for 48 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $887M100%
At year end, Bernicke Wealth Management’s separately managed accounts were mostly in funds (51%) and stocks (45%). Its reported 13F holdings for the quarter ended 30 June 2026 total $861M across 111 positions; the largest are Dimensional ETF Trust (18.8%), Vanguard Scottsdale Fds (17.4%) and Dimensional ETF Trust (9.6%).
What the accounts hold
- Stocks45%
- Funds51%
- Bonds1%
- Cash2%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $861M
- Reported 13F value
- 111
- Positions
- 81.8%
- In the 10 largest
- +11.3%
- Value vs. prior quarter
- Dimensional ETF Trust · US Cor Equ 1 ETF18.8%
- Vanguard Scottsdale Fds · Int-term Corp.17.4%
- Dimensional ETF Trust · Intl Core Equity9.6%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt9.5%
- iShares TR · MSCI Acwi ETF8.8%
- Dimensional ETF Trust · US Small Cap ETF8.0%
- J P Morgan Exchange Traded F · Bet Usd Hig ETF3.4%
- iShares TR · National Mun ETF2.6%
- iShares TR · JPMORGAN Usd Emg2.4%
- Nvidia Corporation1.3%
Together, the ten largest are 81.8% of reported value.
How many clients does Bernicke Wealth Management have?
Bernicke Wealth Management has 868 clients and manages $887 million for them, as of May 2026. They include 513 individual clients and 355 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 May 2026
What services does Bernicke Wealth Management offer?
Bernicke Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Bernicke Wealth Management charge?
Bernicke Wealth Management charges up to 1.75% a year for its Investment management services. The fee is billed in arrears and is negotiable.
Source: 2A BROCHURE, filed 6 March 2026
Which custodians does Bernicke Wealth Management use?
Bernicke Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $887M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 May 2026
How many financial advisors does Bernicke Wealth Management have?
Bernicke Wealth Management has 6 investment adviser representatives registered with state securities authorities, out of 26 employees, and 6 perform investment advisory functions. 6 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Bernicke Wealth Management invest in?
At the end of its last fiscal year, Bernicke Wealth Management’s separately managed accounts held 51% registered funds (mutual funds, ETFs, BDCs), 45% exchange-traded equities, 2% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Bernicke Wealth Management?
Bernicke Wealth Management’s direct owner is Ty Bernicke (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 May 2026
How does Bernicke Wealth Management get paid?
Bernicke Wealth Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Bernicke Wealth Management?
Bernicke Wealth Management’s main office is at 1565 Bluestem BLVD., Altoona, WI 54720. Its phone number is 715-832-1173. Its website is bernicke.com.