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Tasha Strand

Investment adviser representative at Bernicke Wealth Management in Altoona, WI

Investment adviser and broker registrationsUpdated

Tasha Strand is an investment adviser representative at Bernicke Wealth Management, LTD., an investment adviser managing $887M, and works from its Altoona, WI office. Tasha Strand has been registered through Bernicke Wealth Management since 20 November 2025, has 4 years in the industry across 2 firms and has passed the SIE, Series 7TO, Series 66 and Series 24.

4
Years in industry
0
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 24 October 2026SEC record

Career

Tasha Strand has been an investment adviser representative at Bernicke Wealth Management since November 2025, and is not listed among the firm’s executive officers or direct owners.

Bernicke Wealth Management, LTD. is an Altoona, WI firm with $887M under management, 868 clients and 6 advisers across 4 offices, as of its May 2026 filing.

Tasha Strand’s longest registration was 3 years at Great Valley Advisor Group, LLC (2022–2025). Before joining Bernicke Wealth Management in 2025, Tasha Strand was registered through Great Valley Advisor Group, LLC.

  1. – present · under a year
    Altoona, WI · Adviser representative · Firm CRD 335431
  2. Great Valley Advisor Group, LLC
    – · 3 years
    Altoona, WI · Adviser representative · Firm CRD 123913

Credentials and registrations

Investment adviser representative registrations

Tasha Strand is registered as an investment adviser representative in Wisconsin, since November 2025.

  • WisconsinSince 20 November 2025

Examinations

Series 242 April 2025
Name
General Securities Principal Examination
Series 666 May 2022
Name
Uniform Combined State Law Examination
Series 7TO19 February 2022
Name
General Securities Representative Examination
SIE6 August 2021
Name
Securities Industry Essentials Examination

Key facts

CRD
7371083
Firm
Bernicke Wealth Management · CRD 335431
Office
1565 BLUESTEM BLVD., Altoona, WI 54720
Registration
Investment adviser and broker registrations
In the industry since
February 2022
Disciplinary history
Not yet shown here · SEC record · BrokerCheck

Common questions

Where does Tasha Strand work?

Tasha Strand is an investment adviser representative registered through Bernicke Wealth Management, LTD. since November 2025, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 24 October 2026

Is Tasha Strand a financial advisor?

Yes. Tasha Strand has a current investment-adviser registration in Wisconsin, through Bernicke Wealth Management since November 2025.

Source: IAPD individual record, checked 24 October 2026

How many years of experience does Tasha Strand have?

Tasha Strand has 4 years in the financial industry, since February 2022, across 2 adviser firms.

Source: IAPD individual record, checked 24 October 2026

What exams has Tasha Strand passed?

Tasha Strand has passed 4 licensing exams: the SIE, Series 7TO, Series 66 and Series 24. The earliest, the SIE, was passed in August 2021.

Source: IAPD individual record, checked 24 October 2026

Where did Tasha Strand work before Bernicke Wealth Management?

Before Bernicke Wealth Management, Tasha Strand was registered through Great Valley Advisor Group, LLC, May 2022 to October 2025.

Source: IAPD individual record, checked 24 October 2026

Where is Tasha Strand based?

Tasha Strand’s registered office is in Altoona, WI.

Source: IAPD individual record, checked 24 October 2026

Is Tasha Strand registered with FINRA?

Yes. Tasha Strand has a current broker registration, under CRD 7371083.

Source: FINRA BrokerCheck

How can I verify Tasha Strand’s record?

Search CRD 7371083 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Tasha Strand’s full registration record.

Source: IAPD individual record, checked 24 October 2026

Leadership at Bernicke Wealth Management

Sources

  1. IAPD individual record, CRD 7371083, checked 24 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Bernicke Wealth Management, LTD., filed 26 May 2026. Executive officers and direct owners; this person is not among them.