Baer Investment Advisory provides portfolio management for individuals and small businesses.
Baer Investment Advisory reports 80 clients. They include 50 high-net-worth individuals, 27 individual clients and 3 investment companies. Of its assets, 100.0% ($119M across 80 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 34% | 7% |
| High-net-worth individuals | 63% | 90% |
| Investment companies | 4% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 27 | $8.64M | 7.3% | $320K |
| High-net-worth individuals | 50 | $107M | 90.1% | $2.15M |
| Investment companies | 3 | $3.1M | 2.6% | $1.03M |
| Total | 80 | $119M | 100% | $1.49M |
- Clients
- 27
- Regulatory AUM
- $8.64M
- AUM share
- 7.3%
- Avg. per client
- $320K
- Clients
- 50
- Regulatory AUM
- $107M
- AUM share
- 90.1%
- Avg. per client
- $2.15M
- Clients
- 3
- Regulatory AUM
- $3.1M
- AUM share
- 2.6%
- Avg. per client
- $1.03M
Total
- Clients
- 80
- Regulatory AUM
- $119M
- AUM share
- 100%
- Avg. per client
- $1.49M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Baer Investment Advisory is paid through a percentage of assets under management and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Darel Baer owns 50% to 75% of Baer Investment Advisory. The leadership team of Baer Investment Advisory includes Chief Compliance Officer Robert Baer. It has 4 employees, 3 of them in advisory roles.
Leadership
Robert BaerChief Compliance Officer
Darel BaerCEO
Gregory SmithDirector of Research
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Baer Investment Advisory LLC
Darel Baer
Control person · since September 2009
- Owns 10% to 25% of Baer Investment Advisory LLC
Robert Baer
since December 2021
- Owns 10% to 25% of Baer Investment Advisory LLC
Gregory Smith
since April 2022
Baer Investment Advisory’s regulatory assets grew from $107M (March 2025) to $119M (March 2026); clients rose from 64 to 80 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $119M | 80 | 4 | 4 |
| March 2025 | $107M | 64 | 4 | 4 |
Besides its headquarters, Baer Investment Advisory has 3 offices (3 private residences, listed without an address), with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Baer Investment Advisory LLC
- Headquarters
- Not reported
- Website
- baerinvestment.com
- Phone
- 415-717-1101
- @baer-investment-advisory-llc
- SEC file
- 801-132149
- Structure
- California LLC
- Fiscal year end
- December
Baer Investment Advisory uses Charles Schwab ($119M) as custodian for its separately managed accounts. Baer Investment Advisory does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $119M100%
At year end, Baer Investment Advisory’s separately managed accounts were mostly in stocks (63%).
What the accounts hold
- Stocks63%
- Bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash7%
- Other29%
- Derivatives29%
How many clients does Baer Investment Advisory have?
Baer Investment Advisory has 80 clients and manages $119 million for them, as of March 2026. They include 50 high-net-worth individuals, 27 individual clients and 3 investment companies.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Baer Investment Advisory offer?
Baer Investment Advisory provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Baer Investment Advisory use?
Baer Investment Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $119M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Baer Investment Advisory have?
Baer Investment Advisory has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Baer Investment Advisory invest in?
At the end of its last fiscal year, Baer Investment Advisory’s separately managed accounts held 63% exchange-traded equities, 29% derivatives, 7% cash and equivalents, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Baer Investment Advisory?
Baer Investment Advisory’s direct owners are Darel Baer (50% to 75%), Robert Baer (10% to 25%) and Gregory Smith (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Baer Investment Advisory get paid?
Baer Investment Advisory is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Baer Investment Advisory registered with the SEC?
Yes, Baer Investment Advisory has been registered with the SEC as an investment adviser since 7 March 2025. Its CRD number is 152063 and its SEC file number is 801-132149.
Source: Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record
How do I contact Baer Investment Advisory?
Its phone number is 415-717-1101. Its website is baerinvestment.com.