{"url":"https://nivawealth.com/firms/baer-investment-advisory-152063","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/152063","regulatoryAum":118990000,"crd":"152063","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1402746","suffix":null,"lastName":"BAER","firstName":"DAREL","middleName":"ANDREW"},{"crd":"4233785","suffix":null,"lastName":"BAER","firstName":"ROBERT","middleName":"GORDON"},{"crd":"3170511","suffix":null,"lastName":"SMITH","firstName":"GREGORY","middleName":"HOWARD"},{"crd":"7638870","suffix":null,"lastName":"Stassi","firstName":"Brock","middleName":"James"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-03-11","regulatoryAum":107493025,"clients":64,"employees":4,"offices":4},{"filedOn":"2026-03-30","regulatoryAum":118990000,"clients":80,"employees":4,"offices":4}],"secFileNumber":"801-132149","legalName":"Baer Investment Advisory LLC","displayName":"Baer Investment Advisory","slug":"baer-investment-advisory-152063","website":"https://baerinvestment.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/baer-investment-advisory-llc/?viewAsMember=true","founded":null,"organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"","city":"","state":"","stateName":"","country":"","postalCode":null},"tradeNames":[],"registration":{"secApproved":"7 March 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1505064.9350649351,"staff":{"employees":4,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":118990000,"discretionary":118990000,"discretionaryAccounts":80,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":27,"regulatoryAum":8640000},{"label":"High-net-worth individuals","clients":50,"regulatoryAum":107250000},{"label":"Investment companies","clients":3,"regulatoryAum":3100000}],"feePrograms":[],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T14:01:38.78146+00:00","documents":[{"name":"ADV PART 2A - BAER INVESTMENT ADVISORY LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026597","versionId":1026597,"submittedOn":"2026-03-25"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1032403","versionId":1032403,"submittedOn":null},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1032402","versionId":1032402,"submittedOn":null},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1032401","versionId":1032401,"submittedOn":null}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":118990000}],"custodyNote":"Baer Investment Advisory does not have custody of client assets.","leadership":[{"name":"Robert Baer","title":"Chief Compliance Officer","crd":"4233785"},{"name":"Darel Baer","title":"CEO","crd":"1402746"},{"name":"Gregory Smith","title":"Director of Research","crd":"3170511"}],"ownership":[{"label":"Darel Baer","detail":"Ceo in the 50% to 75% ownership band and a control person, since September 2009."},{"label":"Robert Baer","detail":"Chief compliance officer in the 10% to 25% ownership band, since December 2021."},{"label":"Gregory Smith","detail":"Director of research in the 10% to 25% ownership band, since April 2022."}],"filedOffices":{"otherThanPrincipal":3,"privateResidences":3},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"415-717-1101","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Performance-based fees"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":63},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Derivatives","percent":29},{"label":"Cash and cash equivalents","percent":7}],"privateFunds":0},"sources":{"adv1FilingDate":"30 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/152063/PDF/152063.pdf","brochureDate":"25 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1026597","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Baer Investment Advisory have?","answer":"Baer Investment Advisory has 80 clients and manages $119 million for them, as of March 2026. They include 50 high-net-worth individuals, 27 individual clients and 3 investment companies.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Baer Investment Advisory offer?","answer":"Baer Investment Advisory provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Baer Investment Advisory use?","answer":"Baer Investment Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $119M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Baer Investment Advisory have?","answer":"Baer Investment Advisory has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Baer Investment Advisory invest in?","answer":"At the end of its last fiscal year, Baer Investment Advisory’s separately managed accounts held 63% exchange-traded equities, 29% derivatives, 7% cash and equivalents, 1% U.S. government and agency bonds and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Baer Investment Advisory?","answer":"Baer Investment Advisory’s direct owners are Darel Baer (50% to 75%), Robert Baer (10% to 25%) and Gregory Smith (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Baer Investment Advisory get paid?","answer":"Baer Investment Advisory is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Baer Investment Advisory registered with the SEC?","answer":"Yes, Baer Investment Advisory has been registered with the SEC as an investment adviser since 7 March 2025. Its CRD number is 152063 and its SEC file number is 801-132149.","source":"Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Baer Investment Advisory?","answer":"Its phone number is 415-717-1101. Its website is baerinvestment.com.","source":"Form ADV Part 1A, Item 1.F, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}