Asl Financial provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 26–50 clients last fiscal year.
Asl Financial reports 190 clients. They include 110 high-net-worth individuals, 66 individual clients, and 14 pension and profit-sharing plans. Of its assets, 95.8% ($179M across 187 accounts) are managed with discretion; $7.77M across 3 accounts are not. A wrap fee program the firm both sponsors and manages holds $179M. It advised 30 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 35% | 17% |
| High-net-worth individuals | 58% | 67% |
| Pension and profit-sharing plans | 7% | 16% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 66 | $30.9M | 16.5% | $468K |
| High-net-worth individuals | 110 | $125M | 67.0% | $1.14M |
| Pension and profit-sharing plans | 14 | $30.8M | 16.5% | $2.2M |
| Total | 190 | $187M | 100% | $983K |
- Clients
- 66
- Regulatory AUM
- $30.9M
- AUM share
- 16.5%
- Avg. per client
- $468K
- Clients
- 110
- Regulatory AUM
- $125M
- AUM share
- 67.0%
- Avg. per client
- $1.14M
- Clients
- 14
- Regulatory AUM
- $30.8M
- AUM share
- 16.5%
- Avg. per client
- $2.2M
Total
- Clients
- 190
- Regulatory AUM
- $187M
- AUM share
- 100%
- Avg. per client
- $983K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 30
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Asl Financial charges 0.80%–2.50% a year for its VISION2020 Advisor Managed Portfolios Program. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting is a fixed fee typically $500 to $5,000, or hourly at $300 to $500 per hour, agreed before engagement.
- Tax Preparation
- Tax preparation fees typically range from $600 to $2,000, based on time factors and complexity.
Renee Snow owns 75% or more of Asl Financial. It has 1 employee.
Leadership
- Renee SnowManaging Member/CCO
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- 1 broker-dealer rep
- 1 insurance agent
- Owns 75% or more of Asl Financial, LLC
Renee Snow
Control person · since September 2001
Asl Financial’s regulatory assets grew 1.8× from $106M (July 2021) to $187M (January 2026); clients rose from 149 to 190 and employees were 1 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $187M | 190 | 1 | 1 |
| January 2025 | $163M | 160 | 1 | 1 |
| January 2024 | $137M | 175 | 1 | 1 |
| March 2023 | $112M | 149 | 1 | 1 |
| January 2022 | $118M | 144 | 1 | 1 |
| July 2021 | $106M | 149 | 1 | 1 |
Besides its headquarters, Asl Financial has 0 offices, with 1 listed address in California.
California · 1 listed address
- 987 University Avenue, Suite 8, Los GatosHQ
Contact and registration details
- Legal name
- Asl Financial, LLC
- Headquarters
- 987 University Avenue, Suite 8, Los Gatos, CA 95032
- Website
- Not reported
- Phone
- 408-283-7256
- SEC file
- 801-121203
- Structure
- California LLC
- Fiscal year end
- December
Asl Financial uses Pershing ($179M) as custodian for its separately managed accounts. Asl Financial has custody of $35.7M in client assets for 42 clients.
- PershingPershing LLC · Jersey City, NJ · $179M100%
At year end, Asl Financial’s separately managed accounts were mostly in stocks (64%) and bonds (17%). Its reported 13F holdings for the quarter ended 30 June 2026 total $142M across 99 positions; the largest are iShares TR (10.2%), State Str SPDR S&P 500 ETF T (8.0%) and Vanguard Index Fds (7.8%).
What the accounts hold
- Stocks64%
- Funds14%
- Bonds17%
- Investment grade corporate bonds9%
- U.S. government and agency bonds6%
- State and local bonds2%
- Cash5%
Reported 13F holdings
- $142M
- Reported 13F value
- 99
- Positions
- 54.0%
- In the 10 largest
- +13.4%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF10.2%
- State Str SPDR S&P 500 ETF T · TR Unit8.0%
- Vanguard Index Fds · Total Stk Mkt7.8%
- iShares TR · Core S&P Mcp ETF6.7%
- Vanguard Intl Equity Index F · Allwrld EX US6.1%
- Apple Inc.3.7%
- iShares TR · Core S&P Scp ETF3.0%
- SPDR Series Trust · ST Inter BD ETF3.0%
- iShares TR · Core Univrsl Usd2.7%
- iShares TR · Russell 2000 ETF2.6%
Together, the ten largest are 54.0% of reported value.
How many clients does Asl Financial have?
Asl Financial has 190 clients and manages $187 million for them, as of January 2026. They include 110 high-net-worth individuals, 66 individual clients, and 14 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 January 2026
What services does Asl Financial offer?
Asl Financial provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Asl Financial charge?
Asl Financial charges 0.80%–2.50% a year for its VISION2020 Advisor Managed Portfolios Program. The fee is billed in advance and is negotiable.
Which custodians does Asl Financial use?
Asl Financial’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $179M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 January 2026
How many financial advisors does Asl Financial have?
Asl Financial has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Asl Financial invest in?
At the end of its last fiscal year, Asl Financial’s separately managed accounts held 64% exchange-traded equities, 14% registered funds (mutual funds, ETFs, BDCs), 9% investment grade corporate bonds, 6% U.S. government and agency bonds, 5% cash and equivalents and 2% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Asl Financial?
Asl Financial’s direct owner is Renee Snow (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 5 January 2026
How does Asl Financial get paid?
Asl Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Asl Financial registered with the SEC?
Yes, Asl Financial has been registered with the SEC as an investment adviser since 13 May 2021. Its CRD number is 115479 and its SEC file number is 801-121203.
Source: Form ADV Part 1A, Item 1, filed 5 January 2026; IAPD firm record
How do I contact Asl Financial?
Asl Financial’s main office is at 987 University Avenue, Suite 8, Los Gatos, CA 95032. Its phone number is 408-283-7256.