Apple Tree Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Apple Tree Asset Management reports 780 clients. They include 729 individual clients and 51 high-net-worth individuals. Of its assets, 77.8% ($118M across 1,103 accounts) are managed with discretion; $33.6M across 327 accounts are not. It advised 273 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 93% | 66% |
| High-net-worth individuals | 7% | 33% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 729 | $101M | 66.5% | $139K |
| High-net-worth individuals | 51 | $50.8M | 33.5% | $997K |
| Charitable organizations | Fewer than 5 | $55.1K | 0.0% | — |
| Total | 780 | $152M | 100% | — |
- Clients
- 729
- Regulatory AUM
- $101M
- AUM share
- 66.5%
- Avg. per client
- $139K
- Clients
- 51
- Regulatory AUM
- $50.8M
- AUM share
- 33.5%
- Avg. per client
- $997K
- Clients
- Fewer than 5
- Regulatory AUM
- $55.1K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 780
- Regulatory AUM
- $152M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 273
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Apple Tree Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive financial planning
- Comprehensive financial planning is a fixed fee that ranges from $1,000 to $5,000.
- Financial consulting
- Financial consulting is billed at an hourly rate of $250, with a minimum of one hour per engagement.
- Qualified retirement plan consulting
- Retirement plan consulting is billed hourly at $250, as a fixed fee from $1,000 to $50,000, or as an annual management fee of up to 0.75% of plan assets.
- Tax preparation
- Tax preparation is billed per form completed and filed, from $5 to $200 per form, with discounts based on assets under management.
Keith Layman owns 50% to 75% of Apple Tree Asset Management. It has 7 employees, 6 of them in advisory roles.
Leadership
- Keith LaymanManaging Member/CCO
- Joseph WiegandMember
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 6 in advisory functions
- 6 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Apple Tree Asset Management, LLC
Keith Layman
Control person · since October 2018
- Owns 25% to 50% of Apple Tree Asset Management, LLC
Joseph Wiegand
Control person · since October 2018
Apple Tree Asset Management’s regulatory assets grew from $115M (June 2024) to $152M (March 2026); clients rose from 535 to 780 and employees from 6 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $152M | 780 | 7 | 2 |
| May 2025 | $130M | 1,095 | 6 | 2 |
| June 2024 | $115M | 535 | 6 | 2 |
Besides its headquarters, Apple Tree Asset Management has 1 office, with 2 listed addresses in Indiana.
Indiana · 2 listed addresses
- 4321 Flagstaff Cove, Fort WayneHQ
- 901c North Wayne Street, Angola
Contact and registration details
- Legal name
- Apple Tree Asset Management, LLC
- Headquarters
- 4321 Flagstaff Cove, Fort Wayne, IN 46815
- Website
- Not reported
- Phone
- 260-637-7278
- SEC file
- 801-130668
- Structure
- Indiana LLC
- Fiscal year end
- December
Apple Tree Asset Management uses Charles Schwab ($110M, 81%) and Axos Clearing ($26.2M, 19%) as custodians for its separately managed accounts. Apple Tree Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $110M81%
- Axos ClearingAxos Clearing LLC · Omaha, NE · $26.2M19%
At year end, Apple Tree Asset Management’s separately managed accounts were largely in funds (45%) and stocks (30%).
What the accounts hold
- Stocks30%
- Funds45%
- Registered funds40%
- Pooled vehicles5%
- Bonds1%
- Cash14%
- Other10%
- Insurance10%
How many clients does Apple Tree Asset Management have?
Apple Tree Asset Management has 780 clients and manages $152 million for them, as of March 2026. They include 729 individual clients and 51 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does Apple Tree Asset Management offer?
Apple Tree Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Apple Tree Asset Management use?
Apple Tree Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $110M and Axos Clearing LLC (Omaha, NE), with $26.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does Apple Tree Asset Management have?
Apple Tree Asset Management has 6 investment adviser representatives registered with state securities authorities, out of 7 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Apple Tree Asset Management invest in?
At the end of its last fiscal year, Apple Tree Asset Management’s separately managed accounts held 40% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 14% cash and equivalents, 10% other, 5% pooled vehicles (private funds and similar) and 1% state and local bonds. The 10% other category is described as: Insurance.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Apple Tree Asset Management?
Apple Tree Asset Management’s direct owners are Keith Layman (50% to 75%) and Joseph Wiegand (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does Apple Tree Asset Management get paid?
Apple Tree Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Apple Tree Asset Management?
Apple Tree Asset Management’s main office is at 4321 Flagstaff Cove, Fort Wayne, IN 46815. Its phone number is 260-637-7278.