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William Frier

Investment adviser representative at Maia Wealth in Colorado Springs, CO

Investment adviser registrationUpdated

William Frier is an investment adviser representative at Maia Wealth, LLC, an investment adviser managing $973M, and works from its Colorado Springs, CO office. William Frier has been registered through Maia Wealth since 8 May 2024, has 44 years in the industry across 5 firms and has passed 6 licensing exams.

44
Years in industry
2
Years at firm
5
Adviser firms
2
States registered

From the IAPD record, checked 24 October 2026SEC record

Career

William Frier has been an investment adviser representative at Maia Wealth since May 2024, and is not listed among the firm’s executive officers or direct owners.

Maia Wealth, LLC is a Denver, CO firm with $973M under management, 2,148 clients and 36 advisers across 9 offices, as of its May 2026 filing.

William Frier’s longest registration was 19 years at LPL Financial LLC (1993–2012). Before joining Maia Wealth in 2024, William Frier was registered through Pathway Advisors Group and SPC.

  1. Simplicity WealthAlso current
    – present · under a year
    Colorado Springs, CO · Adviser representative · Firm CRD 300572
  2. – present · 2 years
    Colorado Springs, CO · Adviser representative · Firm CRD 292817
  3. – · under a year
    Denver, CO · Adviser representative · Firm CRD 292817
  4. Pathway Advisors Group
    – · 6 years
    Colorado Springs, CO · Adviser representative · Firm CRD 290221
  5. SPC
    – · 5 years
    Colorado Springs, CO · Adviser representative · Firm CRD 110692
  6. LPL Financial LLC
    – · 19 years
    Colorado Springs, CO · Adviser representative · Firm CRD 6413

Credentials and registrations

Investment adviser representative registrations

William Frier is registered as an investment adviser representative in 2 states, as a resident of Texas. Each was approved in May 2024.

  • ColoradoSince 21 May 2024
  • TexasResidentSince 8 May 2024

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 2425 June 1996
Name
General Securities Principal Examination
Series 6517 March 1993
Name
Uniform Investment Adviser Law Examination
Series 715 January 1983
Name
General Securities Representative Examination
Series 2229 March 1982
Name
Direct Participation Programs Representative Examination
Series 6311 February 1982
Name
Uniform Securities Agent State Law Examination
Series 611 February 1982
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
William David Frier
CRD
1029781
Firm
Maia Wealth · CRD 292817
Office
5025 Boardwalk Drive Suite 200, Colorado Springs, CO 80919
Registration
Investment adviser registration
In the industry since
February 1982
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does William Frier work?

William Frier is an investment adviser representative registered through Maia Wealth, LLC since May 2024, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 24 October 2026

Is William Frier a financial advisor?

Yes. William Frier has a current investment-adviser registration in Colorado and Texas, through Maia Wealth since May 2024.

Source: IAPD individual record, checked 24 October 2026

How many years of experience does William Frier have?

William Frier has 44 years in the financial industry, since February 1982, across 5 adviser firms.

Source: IAPD individual record, checked 24 October 2026

What exams has William Frier passed?

William Frier has passed 6 licensing exams: the Series 63, Series 6, Series 22, Series 7, Series 65 and Series 24. The earliest, the Series 63, was passed in February 1982. FINRA credited William Frier with the SIE, which began in October 2018.

Source: IAPD individual record, checked 24 October 2026

Where did William Frier work before Maia Wealth?

Before Maia Wealth, William Frier was registered through SPC, October 2012 to December 2017; LPL Financial LLC, April 1993 to October 2012.

Source: IAPD individual record, checked 24 October 2026

Where is William Frier based?

William Frier’s registered office is in Colorado Springs, CO.

Source: IAPD individual record, checked 24 October 2026

Is William Frier registered with FINRA?

No. William Frier has no current broker registration.

Source: IAPD individual record, checked 24 October 2026

How can I verify William Frier’s record?

Search CRD 1029781 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes William Frier’s full registration record.

Source: IAPD individual record, checked 24 October 2026

Leadership at Maia Wealth

Sources

  1. IAPD individual record, CRD 1029781, checked 24 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Maia Wealth, LLC, filed 20 May 2026. Executive officers and direct owners; this person is not among them.