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Selwyn Herson, portrait

Selwyn Herson

Chairman at Cruden Bay Investment Management in Westlake Village, CA

Investment adviser registrationUpdated

Selwyn Herson is Chairman of Cruden Bay Investment Management, LLC, an investment adviser managing $663M, and works from its Westlake Village, CA office. Selwyn Herson has been registered as an investment adviser representative through Cruden Bay Investment Management since 31 August 2016, has 11 years in the industry across 2 firms and has passed the Series 7 and Series 66.

11
Years in industry
10
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Selwyn Herson has been Chairman of Cruden Bay Investment Management since June 2010, is a control person of the firm and directly owns under 5% of it.

Cruden Bay Investment Management, LLC is a Westlake Village, CA firm with $663M under management, 151 clients and 4 advisers across 2 offices, as of its March 2026 filing.

Selwyn Herson is Chairman of Cruden Bay Investment Management. He serves as an adviser to wealthy families and foundations and has been an active investor and entrepreneur for over 30 years. He has served on the boards of several private and public companies and invested in early stage businesses, public companies and real estate restructurings. Before Cruden Bay, he was CEO and founder of the Windsor Park Group, a restructuring, turnaround and merger and acquisition services firm, and began his career in the management consulting group of Price Waterhouse, where he was promoted to Partner.

Selwyn Herson’s longest registration is the current one, 10 years at Cruden Bay Investment Management since 2016. Before joining Cruden Bay Investment Management in 2016, Selwyn Herson was registered through LPL Financial LLC.

  1. – present · 10 years
    Westlake Village, CA · Adviser representative · Firm CRD 284787
  2. LPL Financial LLC
    – · 1 year
    Westlake Village, CA · Adviser representative · Firm CRD 6413

Credentials and registrations

Investment adviser representative registrations

Selwyn Herson is registered as an investment adviser representative in California, since August 2016.

  • CaliforniaSince 31 August 2016

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6630 March 2015
Name
Uniform Combined State Law Examination
Series 723 February 2015
Name
General Securities Representative Examination

Key facts

Full name
Selwyn Samuel Herson
CRD
5834746
Role
Chairman
Office
2945 TOWNSGATE ROAD, SUITE 200, Westlake Village, CA 91361
Registration
Investment adviser registration
In the industry since
February 2015
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Selwyn Herson work?

Selwyn Herson has been Chairman of Cruden Bay Investment Management, LLC since June 2010, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 23 March 2026

Is Selwyn Herson a financial advisor?

Yes. Selwyn Herson has a current investment-adviser registration in California, through Cruden Bay Investment Management since August 2016.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Selwyn Herson have?

Selwyn Herson has 11 years in the financial industry, since February 2015, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Selwyn Herson passed?

Selwyn Herson has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in February 2015. FINRA credited Selwyn Herson with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Selwyn Herson based?

Selwyn Herson’s registered office is in Westlake Village, CA.

Source: IAPD individual record, checked 22 October 2026

Is Selwyn Herson registered with FINRA?

No. Selwyn Herson has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Selwyn Herson’s record?

Search CRD 5834746 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Selwyn Herson’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Cruden Bay Investment Management

Sources

  1. IAPD individual record, CRD 5834746, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Cruden Bay Investment Management, LLC, filed 23 March 2026. Title, control and ownership bands.
  3. Cruden Bay Investment Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.