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Jonathan Herson

President at Cruden Bay Investment Management in Westlake Village, CA

Investment adviser registrationUpdated

Jonathan Herson is President of Cruden Bay Investment Management, LLC, an investment adviser managing $663M, and works from its Westlake Village, CA office. Jonathan Herson has been registered as an investment adviser representative through Cruden Bay Investment Management since 31 August 2016, has 20 years in the industry across 4 firms and has passed 5 licensing exams.

20
Years in industry
10
Years at firm
4
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Jonathan Herson has been President of Cruden Bay Investment Management since June 2010, is a control person of the firm and directly owns under 5% of it.

Cruden Bay Investment Management, LLC is a Westlake Village, CA firm with $663M under management, 151 clients and 4 advisers across 2 offices, as of its March 2026 filing.

Jonathan Herson’s longest registration is the current one, 10 years at Cruden Bay Investment Management since 2016. Before joining Cruden Bay Investment Management in 2016, Jonathan Herson was registered through LPL Financial LLC and Morgan Stanley Smith Barney LLC.

  1. – present · 10 years
    Westlake Village, CA · Adviser representative · Firm CRD 284787
  2. LPL Financial LLC
    – · 6 years
    Westlake Village, CA · Adviser representative · Firm CRD 6413
  3. Morgan Stanley Smith Barney LLC
    – · 1 year
    Woodland Hills, CA · Adviser representative · Firm CRD 149777
  4. Citigroup Global Markets Inc.
    – · 3 years
    Woodland Hills, CA · Adviser representative · Firm CRD 7059

Credentials and registrations

Investment adviser representative registrations

Jonathan Herson is registered as an investment adviser representative in California, since August 2016.

  • CaliforniaSince 31 August 2016

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 2418 November 2010
Name
General Securities Principal Examination
Series 3131 May 2006
Name
Futures Managed Funds Examination
Series 6527 April 2006
Name
Uniform Investment Adviser Law Examination
Series 6320 April 2006
Name
Uniform Securities Agent State Law Examination
Series 712 April 2006
Name
General Securities Representative Examination

Key facts

Full name
Jonathan Steven Herson
CRD
5103079
Role
President
Office
2945 TOWNSGATE ROAD, SUITE 200, Westlake Village, CA 91361
Registration
Investment adviser registration
In the industry since
April 2006
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Jonathan Herson work?

Jonathan Herson has been President of Cruden Bay Investment Management, LLC since June 2010, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 23 March 2026

Is Jonathan Herson a financial advisor?

Yes. Jonathan Herson has a current investment-adviser registration in California, through Cruden Bay Investment Management since August 2016.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Jonathan Herson have?

Jonathan Herson has 20 years in the financial industry, since April 2006, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Jonathan Herson passed?

Jonathan Herson has passed 5 licensing exams: the Series 7, Series 63, Series 65, Series 31 and Series 24. The earliest, the Series 7, was passed in April 2006. FINRA credited Jonathan Herson with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Jonathan Herson work before Cruden Bay Investment Management?

Before Cruden Bay Investment Management, Jonathan Herson was registered through Morgan Stanley Smith Barney LLC, June 2009 to August 2010; Citigroup Global Markets Inc., May 2006 to June 2009.

Source: IAPD individual record, checked 22 October 2026

Where is Jonathan Herson based?

Jonathan Herson’s registered office is in Westlake Village, CA.

Source: IAPD individual record, checked 22 October 2026

Is Jonathan Herson registered with FINRA?

No. Jonathan Herson has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Jonathan Herson’s record?

Search CRD 5103079 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Jonathan Herson’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Cruden Bay Investment Management

Sources

  1. IAPD individual record, CRD 5103079, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Cruden Bay Investment Management, LLC, filed 23 March 2026. Title, control and ownership bands.