Hoby Pearce has been an investment adviser representative at Alliance Advisory & Securities since December 2009, and is not listed among the firm’s executive officers or direct owners.
Alliance Advisory & Securities, LLC is a Westlake Village, CA firm with $687M under management, 675 clients and 14 advisers across 5 offices, as of its September 2026 filing.
Hoby Pearce’s longest registration is the current one, 16 years at Alliance Advisory & Securities since 2009. Before joining Alliance Advisory & Securities in 2009, Hoby Pearce was registered through Securities America Advisors, Inc. and Lifetime Planning, Inc.
- – present · 16 yearsWestlake Village, CA · Adviser representative · Firm CRD 18835
- Securities America Advisors, Inc.– · 2 yearsCalabasas, CA · Adviser representative · Firm CRD 110518
- Lifetime Planning, Inc.– · 3 yearsCamarillo, CA · Adviser representative · Firm CRD 111784
Investment adviser representative registrations
Hoby Pearce is registered as an investment adviser representative in California, since December 2009.
- CaliforniaSince 3 December 2009
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 7TO | General Securities Representative Examination | 15 March 2024 |
| SIE | Securities Industry Essentials Examination | Credited |
| Series 65 | Uniform Investment Adviser Law Examination | 12 January 2004 |
| Series 7 | General Securities Representative Examination | 7 May 2002 |
| Series 63 | Uniform Securities Agent State Law Examination | 23 March 2001 |
| Series 6 | Investment Company Products/Variable Contracts Representative Examination | 7 March 2001 |
- Name
- General Securities Representative Examination
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Investment Adviser Law Examination
- Name
- General Securities Representative Examination
- Name
- Uniform Securities Agent State Law Examination
- Name
- Investment Company Products/Variable Contracts Representative Examination
- Full name
- Hoby Daniel Pearce
- CRD
- 4353948
- Firm
- Alliance Advisory & Securities · CRD 18835
- Office
- 31248 E. OAK CREST DRIVE STE 100, Westlake Village, CA 91361
- Registration
- Investment adviser registration
- In the industry since
- March 2001
- Disciplinary history
- Not yet shown here · SEC record
Where does Hoby Pearce work?
Hoby Pearce is an investment adviser representative registered through Alliance Advisory & Securities, LLC since December 2009, and is not listed among the firm’s executive officers or direct owners.
Is Hoby Pearce a financial advisor?
Yes. Hoby Pearce has a current investment-adviser registration in California, through Alliance Advisory & Securities since December 2009.
How many years of experience does Hoby Pearce have?
Hoby Pearce has 25 years in the financial industry, since March 2001, across 3 adviser firms.
What exams has Hoby Pearce passed?
Hoby Pearce has passed 5 licensing exams: the Series 6, Series 63, Series 7, Series 65 and Series 7TO. The earliest, the Series 6, was passed in March 2001. FINRA credited Hoby Pearce with the SIE, which began in October 2018.
Where did Hoby Pearce work before Alliance Advisory & Securities?
Before Alliance Advisory & Securities, Hoby Pearce was registered through Securities America Advisors, Inc., March 2007 to November 2009; Lifetime Planning, Inc., January 2004 to March 2007.
Where is Hoby Pearce based?
Hoby Pearce’s registered office is in Westlake Village, CA.
Is Hoby Pearce registered with FINRA?
No. Hoby Pearce has no current broker registration.
How can I verify Hoby Pearce’s record?
Search CRD 4353948 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Hoby Pearce’s full registration record.
