William Madison Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
William Madison Advisors reports 505 clients. They include 357 individual clients, 137 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 100.0% ($498M across 1,658 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 71% | 29% |
| High-net-worth individuals | 27% | 69% |
| Charitable organizations | <1% | 2% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 357 | $142M | 28.5% | $398K |
| High-net-worth individuals | 137 | $341M | 68.6% | $2.49M |
| Charitable organizations | Fewer than 5 | $10.3M | 2.1% | $2.58M |
| Corporations and other businesses | 7 | $4.21M | 0.8% | $601K |
| Total | 505 | $498M | 100% | — |
- Clients
- 357
- Regulatory AUM
- $142M
- AUM share
- 28.5%
- Avg. per client
- $398K
- Clients
- 137
- Regulatory AUM
- $341M
- AUM share
- 68.6%
- Avg. per client
- $2.49M
- Clients
- Fewer than 5
- Regulatory AUM
- $10.3M
- AUM share
- 2.1%
- Avg. per client
- $2.58M
- Clients
- 7
- Regulatory AUM
- $4.21M
- AUM share
- 0.8%
- Avg. per client
- $601K
Total
- Clients
- 505
- Regulatory AUM
- $498M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
William Madison Advisors charges 0.95% a year for its Investment management services. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consultation
- Financial planning and consultation are billed at the firm’s hourly rate, which varies with complexity and is agreed before work begins.
Cary Beard owns 75% or more of William Madison Advisors. The leadership team of William Madison Advisors includes President Cary Beard. It has 8 employees, 3 of them in advisory roles.
Leadership
Cary BeardPresident/CEO/CCO
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of William Madison Advisors, Inc.
Cary Beard
Control person · since December 2017
William Madison Advisors’ regulatory assets grew from $358M (March 2021) to $498M (March 2026); clients fell from 558 to 505 and employees from 9 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $498M | 505 | 8 | 1 |
| March 2025 | $441M | 494 | 8 | 1 |
| April 2024 | $397M | 527 | 8 | 1 |
| March 2023 | $358M | 529 | 8 | 1 |
| March 2022 | $420M | 526 | 10 | 1 |
| March 2021 | $358M | 558 | 9 | 1 |
Besides its headquarters, William Madison Advisors has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 6452 Central Park BLVD, AbileneHQ
Contact and registration details
- Legal name
- William Madison Advisors, Inc.
- Headquarters
- 6452 Central Park BLVD, Abilene, TX 79606
- Website
- Not reported
- Phone
- 325-673-6171
- @williammadison
- SEC file
- 801-113313
- Founded
- 1997
- Structure
- Texas corporation
- Fiscal year end
- December
William Madison Advisors uses Charles Schwab ($491M) as custodian for its separately managed accounts. William Madison Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co, Inc. · Westlake, TX · $491M100%
At year end, William Madison Advisors’ separately managed accounts were mostly in funds (83%) and stocks (11%).
What the accounts hold
- Stocks11%
- Funds83%
- Bonds1%
- Cash6%
How many clients does William Madison Advisors have?
William Madison Advisors has 505 clients and manages $498 million for them, as of March 2026. They include 357 individual clients, 137 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does William Madison Advisors offer?
William Madison Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does William Madison Advisors charge?
William Madison Advisors charges 0.95% a year for its Investment management services. The fee is billed in advance.
Which custodians does William Madison Advisors use?
William Madison Advisors’ separately managed account assets are held at Charles Schwab & Co, Inc. (Westlake, TX), with $491M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does William Madison Advisors have?
William Madison Advisors has 3 investment adviser representatives registered with state securities authorities, out of 8 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does William Madison Advisors invest in?
At the end of its last fiscal year, William Madison Advisors’ separately managed accounts held 83% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 6% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns William Madison Advisors?
William Madison Advisors’ direct owner is Cary Beard (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does William Madison Advisors get paid?
William Madison Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact William Madison Advisors?
William Madison Advisors’ main office is at 6452 Central Park BLVD, Abilene, TX 79606. Its phone number is 325-673-6171.