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Cary Beard, portrait

Cary Beard

President/CEO/CCO at William Madison Advisors in Abilene, TX

Investment adviser registrationUpdated

Cary Beard is President/CEO/CCO of William Madison Advisors, Inc., an investment adviser managing $498M, and works from its Abilene, TX office. Cary Beard has been registered as an investment adviser representative through William Madison Advisors since 6 June 2018 and has 20 years in the industry across 3 firms.

20
Years in industry
8
Years at firm
3
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Cary Beard has been President/CEO/CCO of William Madison Advisors since December 2017, is a control person of the firm and directly owns 75% or more of it. Cary Beard holds a Bachelor of Business Administration in Accounting from Abilene Christian University and a Master of Accountancy from Abilene Christian University.

William Madison Advisors, Inc. is an Abilene, TX firm with $498M under management, 505 clients and 3 advisers in one office, as of its March 2026 filing.

Cary Beard is President & CEO of William Madison Advisors. He joined the firm in 2005 as an Investment Advisor and Financial Planner, and in 2018 assumed the role of President and CEO as part of a planned transition of ownership from the founder, David Carter. He began his professional career as an audit associate with PricewaterhouseCoopers in Dallas before focusing on financial planning and investment management services for individuals and small business owners beginning in 2000.

Cary Beard’s longest registration is the current one, 8 years at William Madison Advisors since 2018. Before joining William Madison Advisors in 2018, Cary Beard was registered through Carter Asset Management, Inc. and Capital Advisory Group, Inc.

  1. – present · 8 years
    Abilene, TX · Adviser representative · Firm CRD 294782
  2. Carter Asset Management, Inc.
    – · 8 years
    Abilene, TX · Adviser representative · Firm CRD 116480
  3. Carter Asset Management, Inc.
    – · under a year
    Abilene, TX · Adviser representative · Firm CRD 116480
  4. Carter Asset Management, Inc.
    – · 2 years
    Abilene, TX · Adviser representative · Firm CRD 116480
  5. Capital Advisory Group, Inc.
    – · under a year
    Dallas, TX · Adviser representative · Firm CRD 114539

Credentials and registrations

Professional designations

Listed by William Madison Advisors

  • Certified Public Accountant (CPA)
  • Personal Financial Specialist (PFS)
  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Accredited Investment Fiduciary (AIF®)

Investment adviser representative registrations

Cary Beard is registered as an investment adviser representative in Texas, since June 2018.

  • TexasSince 6 June 2018

Examinations

No examinations are on Cary Beard’s record.

Key facts

Full name
Cary Devon Beard
CRD
4924792
Firm
William Madison Advisors · CRD 294782
Role
President/CEO/CCO
Office
6452 CENTRAL PARK BLVD, Abilene, TX 79606
Registration
Investment adviser registration
In the industry since
November 2005
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Cary Beard work?

Cary Beard has been President/CEO/CCO of William Madison Advisors, Inc. since December 2017, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 31 March 2026

Is Cary Beard a financial advisor?

Yes. Cary Beard has a current investment-adviser registration in Texas, through William Madison Advisors since June 2018.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Cary Beard have?

Cary Beard has 20 years in the financial industry, since November 2005, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

Where did Cary Beard work before William Madison Advisors?

Before William Madison Advisors, Cary Beard was registered through Carter Asset Management, Inc., February 2009 to December 2009; Carter Asset Management, Inc., March 2006 to December 2008; Capital Advisory Group, Inc., April 2005 to December 2005.

Source: IAPD individual record, checked 22 October 2026

Where is Cary Beard based?

Cary Beard’s registered office is in Abilene, TX.

Source: IAPD individual record, checked 22 October 2026

Is Cary Beard registered with FINRA?

No. Cary Beard has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Cary Beard a CFP?

William Madison Advisors lists Cary Beard with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Cary Beard biography, williammadison.com

How can I verify Cary Beard’s record?

Search CRD 4924792 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Cary Beard’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Sources

  1. IAPD individual record, CRD 4924792, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of William Madison Advisors, Inc., filed 31 March 2026. Title, control and ownership bands.
  3. William Madison Advisors team page. Biography, education, credentials, awards and the portrait, reproduced for identification.