{"url":"https://nivawealth.com/firms/william-madison-advisors-294782","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/294782","regulatoryAum":497702053,"crd":"294782","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4924792","suffix":null,"lastName":"BEARD","firstName":"CARY","middleName":"DEVON"},{"crd":"8170810","suffix":null,"lastName":"EVANS","firstName":"RACHEL","middleName":"L"},{"crd":"7207071","suffix":null,"lastName":"OGLESBY","firstName":"GREGORY","middleName":"JAMES"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-24","regulatoryAum":357925283,"clients":558,"employees":9,"offices":1},{"filedOn":"2022-03-29","regulatoryAum":420241421,"clients":526,"employees":10,"offices":1},{"filedOn":"2023-03-29","regulatoryAum":357916486,"clients":529,"employees":8,"offices":1},{"filedOn":"2024-04-01","regulatoryAum":397353162,"clients":527,"employees":8,"offices":1},{"filedOn":"2025-03-31","regulatoryAum":441175254,"clients":494,"employees":8,"offices":1},{"filedOn":"2026-03-31","regulatoryAum":497702053,"clients":505,"employees":8,"offices":1}],"secFileNumber":"801-113313","legalName":"William 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ADVISORS","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1037604","versionId":1037604,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"Charles Schwab & Co, Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":490846340}],"custodyNote":"William Madison Advisors does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Cary Beard","title":"President/CEO/CCO","crd":"4924792"}],"ownership":[{"label":"Cary Beard","detail":"President/ceo/cco in the 75% or more ownership band and a control person, since December 2017."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":1,"addresses":[{"street":"6452 Central Park BLVD","city":"Abilene","headquarters":true}]}],"brochureServices":["education planning","estate planning","insurance","tax 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2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1037604","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does William Madison Advisors have?","answer":"William Madison Advisors has 505 clients and manages $498 million for them, as of March 2026. They include 357 individual clients, 137 high-net-worth individuals, and 7 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does William Madison Advisors offer?","answer":"William Madison Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does William Madison Advisors charge?","answer":"William Madison Advisors charges 0.95% a year for its Investment management services. The fee is billed in advance.","source":"WILLIAM MADISON ADVISORS, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does William Madison Advisors use?","answer":"William Madison Advisors’ separately managed account assets are held at Charles Schwab & Co, Inc. (Westlake, TX), with $491M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does William Madison Advisors have?","answer":"William Madison Advisors has 3 investment adviser representatives registered with state securities authorities, out of 8 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does William Madison Advisors invest in?","answer":"At the end of its last fiscal year, William Madison Advisors’ separately managed accounts held 83% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 6% cash and equivalents and 1% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns William Madison Advisors?","answer":"William Madison Advisors’ direct owner is Cary Beard (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does William Madison Advisors get paid?","answer":"William Madison Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact William Madison Advisors?","answer":"William Madison Advisors’ main office is at 6452 Central Park BLVD, Abilene, TX 79606. Its phone number is 325-673-6171.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}